Effective Websites for NZ Businesses

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Protecting your WordPress Website from Malware Attacks

website malware protection

Much like a safe that is built to be opened, a Wordpress website (indeed any website) is vulnerable to attack because it is built to be accessed. However, there are ways that you can prevent malware from being installed on your Wordpress website. Read on to find out more…

What is Malware? Prevention & Cure

When visiting clients at their place of work, we often find that they have suspect software on their computers. It can be an extra toolbar, a “useful app” or annoying pop ups. They may seem innocent enough but what are they doing in the background? Find out more…

8 Ways To Grow Your Newsletter Subscriber Numbers

Many businesses that we talk with about online marketing have best intentions when it comes to email marketing. However, if you can’t get enough subscribers, it can all fall apart as the value of writing newsletters is lessened if no one is reading them! Justify all the effort you put into providing information to your current and prospective customers by making sure that you newsletters are reaching as many people as possible! Read on to find out how…

Web Accessibility for Vision Impaired Users

Blind person using a computer

Making your website accessible to as many people as possible isn’t just a good idea for the end user. It’s an aspiration to include as many people as possible and also serves to tell Google that you are making an effort to build content on your website to the highest of standards… that deserves high rankings!

Marketing Small Tourism Businesses Online

Jet boating near Queenstown

Marketing a small tourism business online can be confusing and intimidating. Budgets can be small and time limited, so make sure that you get the best bang for your buck by being prepared!

Why you should use Google AdWords

profit from google adwords

Most businesses don’t run Google AdWords campaigns. But the potential for new business is huge! Did you realise that more people click on the paid adverts on Google than they do on the natural results? Read more and find out why you should use Google AdWords.

PCI DSS Compliance: Why you shouldn’t store half a credit card number

pcidss compliance

Many people running online shops have never heard of PCI DSS but are legally obliged to follow the security standards that it sets and are liable to be hit with significant penalties if their poor security breaches these exacting standards.

Questions to ask when getting quotes for web design

list of questions for web design quote

There is no need to be intimidated by the process of getting your own web site. You will have an ongoing relationship with your web designers, so make sure that they can explain to you in simple terms the answers to the questions you ask.

How long does SEO take to work?

how long does seo take

How long does it take for an SEO strategy to work? How quickly are results seen from SEO changes, and how do you know when to stop, or change direction? There is no single answer. Search engines are purposefully hard to decrypt. Long term is key to success with SEO.

Why Email Marketing is better than Facebook Marketing

Is email marketing better than facebook?

With the rise of social media, email marketing has fallen by the wayside somewhat. The huge numbers of people on platforms such as facebook are alluring but are they effective for marketing? Has email done it’s dash or is it an undiscovered gold mine?