Search Engine Optimisation - Page 2
6 Ways Bad SEO Costs Your Company Money
There is absolutely no doubt that bad SEO costs your company money. Not just due to poor results, but also by creating lasting damage that adds more costs.
What is Black Hat SEO?
Black Hat SEO tactics may result in a burst of traffic and revenue in the beginning stages, but in the long term will damage your credibility and sales.
Do I really need a Copywriter?
There are simple ways to identify a good copywriter and ensure the important parts of your business jump off of the page. This post will look at the reasons why you need a copywriter and how to find a good match for your business.
Web Accessibility for Vision Impaired Users
Making your website accessible to as many people as possible isn’t just a good idea for the end user. It’s an aspiration to include as many people as possible and also serves to tell Google that you are making an effort to build content on your website to the highest of standards… that deserves high rankings!
How long does SEO take to work?
How long does it take for an SEO strategy to work? How quickly are results seen from SEO changes, and how do you know when to stop, or change direction? There is no single answer. Search engines are purposefully hard to decrypt. Long term is key to success with SEO.
Are Page Rankings Still Important?
Page rankings have been the king of website performance for many years. Is this still true? Are there better performance indicators for a website than page rankings alone? If so, what are they and how to develop a web strategy that doesn’t rely entirely on page rankings?
Google thinks your brand is misspelled
If Google believes that you have misspelled your search query, it will show you the search results for what it thought you meant to type. Learn about Google search and SEO techniques that you can use to boost your websites ratings.
Is Your Website Too Slow For Google?
Your website might look great but is it too slow to rank well? Google are putting more and more emphasis on ranking pages higher if they are fast, responsive and easy to use. Don’t be left behind!
Have your rankings dropped after redesigning your website?
When redesigning a website, it is important to consider the website structure of the old web pages to ensure that the website doesn’t lose rank on Google after it is relaunched. When we redesigned the Bay of Islands Travel Guide, we had to make sure that this wasn’t a problem.
What is Content Marketing?
What is content marketing and how do you create an effective content marketing strategy? This article looks at the definition of content marketing and how to create evolving content marketing plans that can be the difference between becoming a trusted brand and getting lost in the wilderness.
Why SEO Guarantees are Dangerous
While SEO Guarantees may sound great, they are not they worth as much as you think and may damage your rankings long term! What are the alternatives to offering a Page Rank Guarantee for SEO projects?
Search Engine Optimisations Scams to Watch Out For
With Google making more and more changes to the way they rank website search results, it is no longer business as usual in the search engine optimisation (SEO) world. You can’t get away with dodgy SEO tactics, such as buying 10,000 links from link farms. Don’t get caught out by low quality work or SEO scams!
6 New Years Resolutions for your Website
This blog covers 6 things that you NEED to take care of this year. If your website has been left uncared for, these online marketing tips will get it working again! You’ll be surprised how much better your website will perform if you make these changes.
SEO Basics for your Business Website
SEO (Search Engine Optimisation) can be a confusing thing for someone trying to rank their business website higher. SEO is a huge area of expertise now and encompasses a whole range of things that can be done to improve website exposure and visits, which lead to sales. Here are a few basic pointers on what to look out for. This is by no means an extensive list but a basic guideline for someone wanting to understand a few basic terms.
How to remove URL’s from Google
If you find that Google is listing results for your website that are no longer valid, this may affect your search engine rankings and will certainly affect potential visitors to your website. This can arise due to a number of reasons and it’s best to sort them out before you end up with a stack of 404 errors in your website stats!
SEO shortcuts to a top ranking
It is everyone’s dream: To get to the top of Google search engine results without having to invest a lot of time, money and effort. Taking a shortcut when it comes to SEO is highly tempting, but does it really bring the success you are hoping for?
How to remove a Google Penalty
If you’ve noticed your website suddenly drop in the Google rankings, you may have received a penalty for breach of Google’s webmaster guidelines. This penalty may be manually instigated in response to a complaint about your website or activities, or it could be an automatic drop caused by a change in Google’s algorithm. This article explains what you can do to recover your rightful place on the first page of Google!
How to Register a Good Domain Name | Tips and Hints
There’s more to registering a good domain name than just getting your company name. In fact your company name might not be the best choice for your website address. There are several things that you should consider for your new domain name.
Outdated & Risky SEO Strategies
With search engines getting smarter, there are some SEO tricks that should definitely be avoided. I still see websites making use of these and they wonder why they’re not on the front page of Google.Make sure you get good advice from someone who can show you successful websites that they’ve done SEO work on and explain how they did it.