In a glorious example of how the power of the internet can backfire, the England Rugby Football Union have been embarrassed by the release of a video on YouTube celebrating themselves as the “2011 Grand Slam Champions”. Unfortunately, it didn’t happen!
The video was produced by their kit supplier, Nike. It features some of the top players in slow motion action shots on a black background, comes complete with atmospheric music and a triumphant roar at the end. Sadly, their championship dream was crushed last Saturday when Ireland demolished them in a convincing 24-8 defeat.
Ireland supporters are understandibly offended as the implication is that Ireland were seen as an “easy win”.
Let this be a reminder to us all that once something is on the internet, it is there forever!