2015 report on New Zealand internet trends

2015 NZ Internet Trends

Reports show that internationally, internet trends in 2015 have shown integration of mobile devices as access points to the internet. In New Zealand, 2015’s internet trends have followed suit. How else are people using the internet now? What new trends have come to light in 2015 and how can they enhance your internet marketing?

email marketing laws in nz

Staying the Right Side of New Zealand Email Marketing Law

New Zealand’s Email Marketing Laws are clearly set out in the 2007 Unsolicited Electronic Messages Act. What is included in the Act, and where does this leave email marketers when considering best practice and the law for email marketing in New Zealand?

Should you be self employed?

Should you be Self Employed? (A guide to the advantages and pitfalls)

The decision to turn self-employed is the biggest decision of almost any career; is the reality as good as the dream? How rewarding is turning self-employed in New Zealand? What are the pros and cons of becoming a contractor in New Zealand?

Bizlinks website design Auckland

Energise Web Acquires Bizlinks Developments Ltd

In May 2015, Energise Web acquired Bizlinks Developments. Bizlinks was a successful small website design business in Auckland and is now a division of Energise Web.

mobile friendly websites

Take Advantage of Google’s Mobile Friendly Website Preference

Under Google’s ever-evolving page ranking algorithms, from April 2015, web pages that are not mobile friendly will be penalised. What does the Google mobile friendly announcement say, and what does it mean for mobile friendly web design in terms of Google ranking factors.

keeping customer loyalty in an online world

How to increase customer loyalty in an online world

Building customer loyalty online means building profitability. How can you increase customer loyalty in an online world of free information and comparison? There is a wealth of opportunity to increase customer loyalty, and it doesn’t cost the earth.

yellow pages decor revived website

Yellow Pages Websites Sold 3 Times!

It’s quite common for web designers to use template websites. Often their clients aren’t even aware that this is what is happening, thinking that they are getting a custom design. But how would you feel if Yellow Pages sold you a website that they had cloned three times?

how much is your web design business worth?

How much is your website business worth?

If you have a web design business, an SEO company or some other internet-based business and you’re looking to move into another direction, how can you work out what your business is worth? You may have worked for years building your company and when it’s time to move on, you want to make sure that you get a fair price.

seo scams to watch out for

Search Engine Optimisations Scams to Watch Out For

With Google making more and more changes to the way they rank website search results, it is no longer business as usual in the search engine optimisation (SEO) world. You can’t get away with dodgy SEO tactics, such as buying 10,000 links from link farms. Don’t get caught out by low quality work or SEO scams!

online reputation ruined by lesbian ban

How Banning Lesbians Can Ruin Your Online Reputation

Online reputation is a funny thing. A few glowing reviews can make you look like a hero or a villan. Here’s a true story about a real incident that damaged a businesses online reputation and how you could handle it if it happens to you.

screenshot showing google analytics tracking pie chart colors wrong

Google Analytics Tracking shows mixed up pie chart colours

If you’ve been confused by your Google Analytics tracking results recently, it might be that the colours on your charts are mixed up!

mind map for website development

6 New Years Resolutions for your Website

This blog covers 6 things that you NEED to take care of this year. If your website has been left uncared for, these online marketing tips will get it working again! You’ll be surprised how much better your website will perform if you make these changes.