A recent report on ecommerce in New Zealand by PwC and Frost & Sullivan, shows online shopping will boom to a record NZ$2.68 billion in 2011. That is a massive increase of 12 percent from 2010. As traditional retailers struggle in the recession, online shopping will account for 5.1 percent of all retail sales in the country. It is estimated that $910 million (34%) of all sales will be to offshore online businesses. Can traditional retailing survive?
Looking for a painter in Auckland on Google and finding cake decorators in Australia? Maybe you’re not searching the right way!
Here’s some tips on how to improve the results you get from your Google searches. Find what you want on the first page instead of trawling through the wrong results!
MYOB have released a report into ecommerce in New Zealand that shows businesses with a website earned significantly more than companies that are not represented online. The study included over one thousand businesses and showed that Northland companies had the lowest internet presence in the country at just 21%.
Most Google users will have seen another change to the search results today as Google launched it’s new +1 button in New Zealand. The button has been tested in the USA since March and is Google’s answer to Facebook’s LIKE buttons and a foray into the world of social marketing.
Bios Life Slim has been popular in the US for years but has only just been launched in New Zealand following successes in Australia. Unlike a lot of other diets plans or weight loss fads, I was impressed to see that this one has some actual science behind it. Bios Life Slim is even noted in the 2010 PHYSICIANS’ DESK REFERENCE as being beneficial for lowering cholesterol, heart disease and maintaining healthy body weight.
When planning your website it’s important to consider what details you want on your contact page. Of course, you want your phone number, probably your address, a map might be handy and your email address… right? Well, maybe not! It depends on how you do it and how you feel about email spam.
Boat dealers from Whangarei in the North Island to Wanaka in the South Island are already taking advantage of BOATS.co.nz to sell their stock. Boating professionals and can now list boats for sale on BOATS.co.nz and also update their own websites at the same time!
If you find that Google is listing results for your website that are no longer valid, this may affect your search engine rankings and will certainly affect potential visitors to your website. This can arise due to a number of reasons and it’s best to sort them out before you end up with a stack of 404 errors in your website stats!
In a glorious example of how the power of the internet can backfire, the England Rugby Football Union have been embarrassed by the release of a video on YouTube celebrating themselves as the “2011 Grand Slam Champions”. Unfortunately, it didn’t happen! (includes video)