SEO Basics

SEO Basics for your Business Website

SEO (Search Engine Optimisation) can be a confusing thing for someone trying to rank their business website higher. SEO is a huge area of expertise now and encompasses a whole range of things that can be done to improve website exposure and visits, which lead to sales. Here are a few basic pointers on what to look out for. This is by no means an extensive list but a basic guideline for someone wanting to understand a few basic terms.

Google AdWords Training

Keyword & Market Research crucial for Google AdWords success

Internet marketing using Google AdWords can work very well if properly set up and managed. If not, it can be very frustrating and an expensive waste of time and money! Proper analysis of the market and identifying the best search terms is essential to creating an effective advert.

Facebook Timeline launches for Business Pages

Facebook Timeline has finally reached business pages and we don’t have much time! There’s some great new features including Facebook Offers, which allows business pages to offer discounts and promos to their fans that can be displayed at the store on their mobile phones. Much cooler than walking into a shop with a printout or newspaper cutting!

Moving from traditional retail to online shopping website

Moving from traditional retail to online shopping website

If you’ve been running a retail shop for years and can’t see why you need an online shop, perhaps you’re missing the big picture?

Shopping websites are growing by leaps and bounds. Deliveries from online shops are growing and shoppers are leaving traditional retail in their droves. Act now or get left behind!

Profile of Dave Smyth: Energise Web Design, Whangarei

I started building websites back in 1999, when hardly anyone in Whangarei had a website or thought they needed one! website were seen as the “latest fad”. Something that would go away and if they wanted one, they would get their nephew, who’s “good at computers” to build it for them. Things have changed a lot since then. It’s a whole new world. If you need a website, contact me for a no-obligation chat!

Online shopping to boom in 2012

A recent report on ecommerce in New Zealand by PwC and Frost & Sullivan, shows online shopping will boom to a record NZ$2.68 billion in 2011. That is a massive increase of 12 percent from 2010. As traditional retailers struggle in the recession, online shopping will account for 5.1 percent of all retail sales in the country. It is estimated that $910 million (34%) of all sales will be to offshore online businesses. Can traditional retailing survive?

Auckland Painters on Google

How to search Google effectively (And find a painter in Auckland)

Looking for a painter in Auckland on Google and finding cake decorators in Australia? Maybe you’re not searching the right way!

Here’s some tips on how to improve the results you get from your Google searches. Find what you want on the first page instead of trawling through the wrong results!

Businesses with websites make more money

Study shows NZ businesses with websites make more money

MYOB have released a report into ecommerce in New Zealand that shows businesses with a website earned significantly more than companies that are not represented online. The study included over one thousand businesses and showed that Northland companies had the lowest internet presence in the country at just 21%.

Google plus one button launched in NZ

Google Launches +1 Button in New Zealand and the World

Most Google users will have seen another change to the search results today as Google launched it’s new +1 button in New Zealand. The button has been tested in the USA since March and is Google’s answer to Facebook’s LIKE buttons and a foray into the world of social marketing.

bios life slim nz

Bios Life Slim launched in New Zealand

Bios Life Slim has been popular in the US for years but has only just been launched in New Zealand following successes in Australia. Unlike a lot of other diets plans or weight loss fads, I was impressed to see that this one has some actual science behind it. Bios Life Slim is even noted in the 2010 PHYSICIANS’ DESK REFERENCE as being beneficial for lowering cholesterol, heart disease and maintaining healthy body weight.

profile spy logo facebook scam

Facebook spams, scams and viruses

You remember the old saying, “Curiosity killed the cat”? In this case, it’s; “Curiosity spread a facebook scam to all my friends”! This is a dangerous facebook application that encourages users to sign up for expensive mobile services and to spam their friends with the same link that says it can show you a list of people who are visiting your profile. It even tries to get users to disable their ad-blocking software!

website-contact-form

Should my email address be on my contact page?

When planning your website it’s important to consider what details you want on your contact page. Of course, you want your phone number, probably your address, a map might be handy and your email address… right? Well, maybe not! It depends on how you do it and how you feel about email spam.