With Google making more and more changes to the way they rank website search results, it is no longer business as usual in the search engine optimisation (SEO) world. You can’t get away with dodgy SEO tactics, such as buying 10,000 links from link farms. Don’t get caught out by low quality work or SEO scams!
Websites have a big advantage over other forms of traditional advertising. They’re visible 24 hours a day, 7 days a week, 365 days a year. Of course that’s great if you have lots of people viewing your website but if you don’t, how can you use radio advertising to promote your website and market your product or service? Read on to find out more!
Sometimes, a web design client will want a domain name that someone else already owns. Usually, this is just bad luck and they have to register something else but every now and then, they have a real problem because it is owned by a competitor or a “cybersquatter” and is a name they have trademarked, their brand or something that they had previously owned. Perhaps they are being held to ransom by the current owner, de-famed or the new owner is taking business from them. What can they do?
SEO (Search Engine Optimisation) can be a confusing thing for someone trying to rank their business website higher. SEO is a huge area of expertise now and encompasses a whole range of things that can be done to improve website exposure and visits, which lead to sales. Here are a few basic pointers on what to look out for. This is by no means an extensive list but a basic guideline for someone wanting to understand a few basic terms.