Google AdWords Certified Partners
Google AdWords is an excellent way of increasing the number of visitors to your website in a way that allows you to control your budget, the type of searches your adverts appear for and even how and where your adverts show. This allows us to create Google AdWords campaigns that drive traffic to your website that has a higher chance of converting into qualified leads and sales.
Energise Web have years of experience in creating, managing and reporting on Google AdWords campaigns for our clients. We can develop Google advertising that works, not just because we say it does but because we can prove it does by integrating your AdWords campaigns with your Google Analytics to show you exactly how many clicks create measurable actions, such as clicks to a contact page, quote requests or online sales. Try doing that with a newspaper or radio advert!
How Does Google AdWords Work?
When someone searches on Google, the keywords that they type into the search bar trigger your adverts only if they use specific words or phrases we want your business to be found for. We create adverts for these keywords and direct people who click on them to a page of your choice. By doing this, we are marketing your business to people we know are already interested in what you do and we can show them exactly what you want them to see. This may be a special offer, specific information, a product – anything you want to promote! We can target people in specific areas or even other countries.
Why Does Google AdWords Work?
Your website probably already appears somewhere in a Google search. But is it where you want it to be? Does it appear for the kind of searches you want to show up for? Google AdWords is a “short-cut” to getting results. It allows you to compete with other companies that may be more established than you or it allows you to maintain your market share in the face of fierce competition.
Google AdWords is Exact & Measurable
We can control how your Google ads appear, when and where they appear and what they do and don’t appear for. Your budget is set day to day and we can control and measure how much you pay for specific keywords. We report to you monthly and make adjustments to improve your results. Your adverts appear for free and you only pay Google if someone clicks on your ad.
Can You DIY Your Google AdWords Campaign?
Yes you can. If you wish, we can set up your campaign and you can manage it yourself. However, using our Google AdWords management service will allow you to get the best out of Google Adwords. We see so many people try and run their own AdWords campaigns and give up in disgust because all they seem to be doing is throwing money away.
Google AdWords is a highly effective way of marketing your business online if your campaigns are correctly set up. If not, you’ll be marketing to the wrong people, in the wrong country and paying for the wrong type of keywords. We can set up and manage your entire Google AdWords campaign for you. Contact us today!