What is SEO? (Search Engine Optimisation)
Simply put, SEO is what we do to improve the ranking of your website on search engines for particular searches (keywords) related to your business. This in turn, results in more visitors to your website and increased sales.
When most people talk about Search Engine Optimisation, they focus solely on keywords. They encourage you to stuff your web pages full of keywords that will magically drive massive numbers of visitors to your website. This is important, but keywords are really only a small part of what SEO is all about. We go beyond search engine ranking and assist you to convert visits to enquiries and sales. Here is how we handle SEO at Energise Web.
Request a free SEO consultation.
Identify Business Opportunities
Before we can do anything to improve the results your website is achieving, we need to understand a few things about your business. We often find that what the client thinks people are searching for is not at all correct. They rank at the top of the first page of Google for a keyword that no one is searching for and wonder why the phone isn’t ringing.
- What do you want to achieve with your online marketing?
- Market Research: Are you targeting the right searches?
- What do your potential customers want?
- What works and doesn’t work on your current website?
- What are your competitors doing?
Develop Strategies for Change
Your website needs creative, effective text content with relevent keywords, displayed in an attractive, easy to use way. Beyond this, we need to create the need for your customers to interact with you via the method that they prefer. There’s no point having contact forms all over your website if all they want is a phone number!
- Improvements to website design, layout and content.
- Technical changes to coding and urls.
- Implementation of social media delivery.
- Internet marketing recommendations.
- Enhance website reputation and authority.
Measurement & Analysis
If you can’t identify why something worked, you can’t reliably repeat your successes. With effective measurement of changes in website rankings from the SEO work we do, we ensure that we know what is working for you. Installing and analysing visitor tracking on your website is essential to understanding how your visitors are interacting with your web pages.
- How much and why web site visitors increased.
- Where they came from and what they’re looking at.
- How our SEO work has affected your competitors.
- Conversion analysis: Did you make more money?
There is always room for improvement in SEO. We continue to run internet marketing campaigns and build your search engine ranking by working both on and off your website. Ongoing SEO work is important to maintain a competitive advantage over your competitors.
- Conversion Rate Optimisation
- PPC optimisation
- Content development
If you have any questions about your own website ranking or would like a free consultation, please contact us on 0800 627 546 or email: firstname.lastname@example.org
What is “Black Hat” SEO?
“Black Hat” SEO is a term that refers to things that are against Google’s (or other search engines) terms of service. Black Hat SEO can get your website penalised or banned. You would be surprised how many SEO companies practice in a way that we consider to be detrimental to the long-term ranking of their clients’ websites. A short stint at #1 on Google isn’t worth months of lost sales because you are recovering from a ban or penalty.