Customer experience is more important than price or product when it comes to making a purchase decision. Technology can help offer your customers a service that is tailored to their needs, thus creating the ultimate customer experience.

A company’s logo is often the first thing people see and remember. Changing it can have a positive impact on your brand if it is done for the right reasons. To ensure the process is a successful one, here are a few things to consider for the redesign.

Shopping local supports one’s community in many ways. It creates and maintains jobs, keeps the money circulating in the neighbourhood and the local economy strong. However, when money is tight and big chains offer cheap deals around the clock, how can small businesses and retailers continue to attract customers and get them to shop local?

Customer service can make or break a business. There are many ways to improve customer interactions and strengthen relationships. Live chats are definitely an option to consider. Used wisely, live chats can be a powerful tool to turn website users into long term paying customers.

Today brands have a variety of tools to build brand awareness with, and most of them are automated, there are still many nooks and crannies to explore before your brand starts getting the recognition it deserves.