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Many businesses focus entirely on financial performance and measure their success by how much profit the company makes. However, what if success was measured by how well you are prepared for when disaster strikes? Do you simply hope for the best? Or will you be able to continue moving forward as if nothing happened?

Online reviews have a significant impact on a company’s reputation and success. With the right strategy, they can elevate your business and lead to an increase in revenue. But where do you get reviews and how do you manage them?

Almost a third of all content on the web is duplicated. With Google emphasizing that it prefers websites with unique and original content matter, this can have serious implications for you and your business.

A new technology is supposed to help Google address complex search queries. Though, while MUM will offer a range of additional features to help users find what they are truly looking for, it might ultimately challenge and change how businesses and web designers approach Search Engine Optimization.

When Mark Zuckerberg rebranded Facebook to Meta, the term metaverse suddenly became the latest hype in the digital world. Everyone seems to be talking about it, but barely anyone knows what it actually means. Should we be worried about the metaverse or regard it as an exciting new opportunity?

Have you ever wondered how you can present various aspects of your business in a more appealing way to your audience? Google My Maps might be the answer for you. Find out how the free online tool can boost your SEO, get you more exposure and enhance customer experience.

Most people know exactly how to act if there was a fire and how to keep themselves safe. But what about your business? Are you prepared for the unforeseen and can handle a major disruption to your everyday business activities?

Having a website is an important step in the right direction to help your business succeed. However, contrary to common belief, simply having a website does not automatically mean an immediate increase in sales. We have taken a closer look at some of the biggest myths surrounding websites.

Just because you are closing down for the holidays doesn’t mean your customers don’t need you anymore. Follow our marketing checklist to ensure your business is just as prepared for the summer as you are.

Google is constantly changing its algorithms that determine which websites are most useful to be displayed in search queries. What remains is the fact that keywords are an essential part of any SEO strategy and if chosen right, can boost your rankings significantly.

Nothing in life is truly for free. There is always a string attached. As much as companies advertise with free products, services and giveaways, at the end of the day, there is always a price to pay: your digital privacy.

Unless you are happy to waste an enormous amount of time and money on content production and advertising in the hope that someone might eventually respond to it, knowing your target audience is essential. Knowing who you are talking to, how they think and tailoring your content towards exactly those people, will significantly increase your chances of turning potential customers into purchasing ones.

Rational decision-making is uncommon. The majority of people base the choices they make on the way they feel. This is important to remember when developing a marketing strategy for your business. The happier your potential customers are, the more likely they will make a purchase or use your services.

Finding the right keywords for your website is a tricky and challenging business. They can either attract plenty of traffic or cause severe long-term damage to your SEO campaign. The better your SEO keywords align with search queries your target audience is actually using, the more likely your website will be found.

A good marketing campaign should combine online and offline interactions with your audience. While having a website is essential for your business, there are plenty of ways to promote it offline to ensure you are not missing out on potential customers.

A solid business strategy focuses on growing your audience, generating leads, building long-lasting customer relationships and increasing your revenue. Focusing on your ideal consumer base, inbound marketing encompasses a range of tools that will help you establish a deeper connection with potential customers, turn leads into purchasing clients and ultimately boost your sales.

Outdated technology, a company rebrand and poor SEO are only some of the issues that call for a website rebuild. Depending on what you are hoping to achieve, you have the choice between making minor adjustments or starting completely from scratch. However, the basics you need to focus on remain the same.

Every webmaster wants their website to be displayed on the first page in Google search results. There are many ways to improve your SEO strategy, but not every action you take will be beneficial. Whether on purpose or accidentally – if you breach Google’s Terms of Use, your website may disappear from the internet completely.