Inbound Marketing: How To Attract More Customers To Your Website

A solid business strategy focuses on growing your audience, generating leads, building long-lasting customer relationships and increasing your revenue. Focusing on your ideal consumer base, inbound marketing encompasses a range of tools that will help you establish a deeper connection with potential customers, turn leads into purchasing clients and ultimately boost your sales.

How To Plan Your Website Rebuild

Outdated technology, a company rebrand and poor SEO are only some of the issues that call for a website rebuild. Depending on what you are hoping to achieve, you have the choice between making minor adjustments or starting completely from scratch. However, the basics you need to focus on remain the same.

How To Avoid Google Penalties

Every webmaster wants their website to be displayed on the first page in Google search results. There are many ways to improve your SEO strategy, but not every action you take will be beneficial. Whether on purpose or accidentally – if you breach Google’s Terms of Use, your website may disappear from the internet completely.

Making Responsive Websites Work For You

Whether you are surfing the web on a laptop, desk computer, smartphone or tablet: A responsive web design will automatically adjust websites to fit on any device. Find out what the advantages are and how it will help grow your business.

Simultaneous Contrast: How colours affect your perception

First described in 1839, a physical phenomenon called simultaneous contrast has major implications for web designers today. It explains how and why colours seem to change right before our eyes when paired with other colours. Find out what this means for your website.

How to Create Engaging Website Content

Getting online users to visit your website is only just the beginning. If you want them to stay, engage and eventually become loyal customers, you need to provide content that is relevant to them. The best way of doing that is by getting your audience to help you write content for your website. Here is how.

How to choose the right font for your website

First impressions often determine the outcome of a situation, and your appearance plays a vital part in creating your image. Most people wouldn’t wear pyjamas to a job interview as it clearly sends the wrong message. The same can be said about website fonts. Whether you get your message across or not can highly depend on how viewers perceive what you present.

How are Kiwis using the internet?

More than 90 per cent of Kiwis are using the internet on a regular basis. From online shopping and video streaming to social networking and ecommerce, surfing the web has never been so popular. And numbers continue to rise, especially since the world got stuck in a global pandemic.

Freelancer challenges

The Biggest Challenges Freelancers Face on a Daily Basis

Freelancers have a key role in almost every industry. However, freelancers cope with a unique set of problems in their working lifestyle. Get to know the prevalent issues in their field and how you can solve them.

data driven content

Why your content marketing needs to be data-driven

Content marketing is an essential tool to boost sales and increase conversions, turning website visitors into paying customers for your business. However, in order to maximise your profits, your approach should be based on data.

Google Guides

How your business can benefit from Google Guides

Actively marketing your business online can be costly and time-consuming. User-generated content such as produced on Google Guides is a valuable asset and should not be under-estimated. Utilized the right way, Google Guides can increase your online visibility and boost your SEO rankings.

digital privacy

Get ready for the new Privacy Act

From December 2020 onwards, new amendments to the Privacy Act come into force to ensure personal information is kept safe in the light of technological and global trading developments. Find out what this means for your business.