Rational decision-making is uncommon. The majority of people base the choices they make on the way they feel. This is important to remember when developing a marketing strategy for your business. The happier your potential customers are, the more likely they will make a purchase or use your services.
Finding the right keywords for your website is a tricky and challenging business. They can either attract plenty of traffic or cause severe long-term damage to your SEO campaign. The better your SEO keywords align with search queries your target audience is actually using, the more likely your website will be found.
A good marketing campaign should combine online and offline interactions with your audience. While having a website is essential for your business, there are plenty of ways to promote it offline to ensure you are not missing out on potential customers.
A solid business strategy focuses on growing your audience, generating leads, building long-lasting customer relationships and increasing your revenue. Focusing on your ideal consumer base, inbound marketing encompasses a range of tools that will help you establish a deeper connection with potential customers, turn leads into purchasing clients and ultimately boost your sales.
Outdated technology, a company rebrand and poor SEO are only some of the issues that call for a website rebuild. Depending on what you are hoping to achieve, you have the choice between making minor adjustments or starting completely from scratch. However, the basics you need to focus on remain the same.
Whether you are surfing the web on a laptop, desk computer, smartphone or tablet: A responsive web design will automatically adjust websites to fit on any device. Find out what the advantages are and how it will help grow your business.
First described in 1839, a physical phenomenon called simultaneous contrast has major implications for web designers today. It explains how and why colours seem to change right before our eyes when paired with other colours. Find out what this means for your website.
Getting online users to visit your website is only just the beginning. If you want them to stay, engage and eventually become loyal customers, you need to provide content that is relevant to them. The best way of doing that is by getting your audience to help you write content for your website. Here is how.
First impressions often determine the outcome of a situation, and your appearance plays a vital part in creating your image. Most people wouldn’t wear pyjamas to a job interview as it clearly sends the wrong message. The same can be said about website fonts. Whether you get your message across or not can highly depend on how viewers perceive what you present.
More than 90 per cent of Kiwis are using the internet on a regular basis. From online shopping and video streaming to social networking and ecommerce, surfing the web has never been so popular. And numbers continue to rise, especially since the world got stuck in a global pandemic.
Freelancers have a key role in almost every industry. However, freelancers cope with a unique set of problems in their working lifestyle. Get to know the prevalent issues in their field and how you can solve them.