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Email address vs. contact form: What should I put on my website?

The more options online users have to communicate with you, the better for your business. However, is it wise to publicly display your email address? Or does a contact form do the trick?

12 Questions To Answer For Great Website Content

There are billions of websites fighting for our attention on the world wide web. Many of them are beautifully and skilfully designed, and yet their visitor numbers are low. The reason? They are lacking the right kind of content that people are looking for. We have created a guide to show you what parts your website should definitely have.

What is Google Analytics?

Anyone can count the number of people visiting a website. However, that information alone isn’t useful unless you know why people arrive at your website, how they got there and whether they found what they were looking for. Google Analytics can give you all the answers and more.

Sals Increase

How to increase your sales using Google

Google is not only a powerful search engine. The tools and features available throughout the platform can help your business attract new customers, increase revenue and significantly boost your overall performance.

Location pages for SEO

How relevant are location pages for SEO?

Local searches have become increasingly popular in recent years. Does your business website need a location page to continue attracting visitors? Or is it enough to focus on basic search engine optimization?

Traditional SEO vs Local SEO

What is the difference between local SEO and traditional SEO?

SEO is one of the greatest challenges for website owners. If you don’t appear on the first page of Google search results, your website might as well not exist. The task seems even more problematic for local businesses that have a much smaller audience to compete for. What can they do differently in order to attract more customers from their own area?

business resilience

How to build brand and business resilience

Many businesses focus entirely on financial performance and measure their success by how much profit the company makes. However, what if success was measured by how well you are prepared for when disaster strikes? Do you simply hope for the best? Or will you be able to continue moving forward as if nothing happened?

Business reviews

Why you need business reviews and how to get them

Online reviews have a significant impact on a company’s reputation and success. With the right strategy, they can elevate your business and lead to an increase in revenue. But where do you get reviews and how do you manage them?

Google Analytics 4

Google Analytics 4 is replacing Universal Analytics – What does it mean for you?

With the internet constantly evolving, the way user data is being collected and processed needs to be adapted. In 2023, Google will completely phase out its tracking service Universal Analytics and solely have data tracked by GA4. Making the switch as soon as possible will make the transition smoother.

duplicate content

Do you have a problem with duplicate content?

Almost a third of all content on the web is duplicated. With Google emphasizing that it prefers websites with unique and original content matter, this can have serious implications for you and your business.

google MUM

How Google MUM might turn SEO upside down

A new technology is supposed to help Google address complex search queries. Though, while MUM will offer a range of additional features to help users find what they are truly looking for, it might ultimately challenge and change how businesses and web designers approach Search Engine Optimization.

virtual world

What is the Metaverse and why does it matter?

When Mark Zuckerberg rebranded Facebook to Meta, the term metaverse suddenly became the latest hype in the digital world. Everyone seems to be talking about it, but barely anyone knows what it actually means. Should we be worried about the metaverse or regard it as an exciting new opportunity?

Google My Map

How Google My Maps can help grow your business

Have you ever wondered how you can present various aspects of your business in a more appealing way to your audience? Google My Maps might be the answer for you. Find out how the free online tool can boost your SEO, get you more exposure and enhance customer experience.

business continuity plan

How a business continuity plan prepares you for emergencies

Most people know exactly how to act if there was a fire and how to keep themselves safe. But what about your business? Are you prepared for the unforeseen and can handle a major disruption to your everyday business activities?

website myths debunked

Debunking Website Myths (Or…Build it and they will come)

Having a website is an important step in the right direction to help your business succeed. However, contrary to common belief, simply having a website does not automatically mean an immediate increase in sales. We have taken a closer look at some of the biggest myths surrounding websites.

Christmas Checklist

Christmas Checklist: How to prep your business for the festive season

Just because you are closing down for the holidays doesn’t mean your customers don’t need you anymore. Follow our marketing checklist to ensure your business is just as prepared for the summer as you are.

keywords

How to make Google pick up your keywords

Google is constantly changing its algorithms that determine which websites are most useful to be displayed in search queries. What remains is the fact that keywords are an essential part of any SEO strategy and if chosen right, can boost your rankings significantly.

Social Media

The Evolution of Social Media: How It All Started

A life without social media is unimaginable for many. But there is a lot more to it than Facebook, Twitter and Co. We have taken a look at the humble beginnings of social media and how we got to where we are today.

power of free

The “Power of Free” and the price you pay for it

Nothing in life is truly for free. There is always a string attached. As much as companies advertise with free products, services and giveaways, at the end of the day, there is always a price to pay: your digital privacy.

wordpress plugins

9 of the most useful WordPress plugins in 2021

Over the last few years, WordPress has grown into one of the most popular content management systems in the world. Its basic features already offer a range of benefits to private and business users, but to really get the most out of your website, the following plugins should not be missing in your portfolio.

inclusive marketing

Why you need an inclusive marketing strategy

In a world where demographics are forever changing, businesses need to ensure that their marketing efforts are tailored towards people from all different backgrounds. From breaking down stereotypes to ensuring that the diversity of their audience is reflected throughout the company – an inclusive marketing campaign is a fundamental commitment with a huge impact on your brand and society as a whole.

target audience

8 ways to get to know your target audience

Unless you are happy to waste an enormous amount of time and money on content production and advertising in the hope that someone might eventually respond to it, knowing your target audience is essential. Knowing who you are talking to, how they think and tailoring your content towards exactly those people, will significantly increase your chances of turning potential customers into purchasing ones.

instagram

Instagram Reels Marketing: What You Should Know

Instagram is one of the most dynamic platforms of its kind. Instagram Reels, in particular, is a feature you mustn’t miss out on if you’re keen on promoting your products. Instagram Reels are one-minute, multi-clip videos that can have intriguing effects and creative tools.

landing page paper plane

What makes a good landing page?

Your landing page is your business card on the internet. Having one is essential to even be found by Google and other search engines. But not every landing page will help your business grow and flourish. Only the ones with a good first impression will result in higher conversion rates.

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