business continuity plan

How a business continuity plan prepares you for emergencies

Most people know exactly how to act if there was a fire and how to keep themselves safe. But what about your business? Are you prepared for the unforeseen and can handle a major disruption to your everyday business activities?

Debunking Website Myths (Or…Build it and they will come)

Having a website is an important step in the right direction to help your business succeed. However, contrary to common belief, simply having a website does not automatically mean an immediate increase in sales. We have taken a closer look at some of the biggest myths surrounding websites.

Christmas Checklist: How to prep your business for the festive season

Just because you are closing down for the holidays doesn’t mean your customers don’t need you anymore. Follow our marketing checklist to ensure your business is just as prepared for the summer as you are.

How to make Google pick up your keywords

Google is constantly changing its algorithms that determine which websites are most useful to be displayed in search queries. What remains is the fact that keywords are an essential part of any SEO strategy and if chosen right, can boost your rankings significantly.

Social Media

The Evolution of Social Media: How It All Started

A life without social media is unimaginable for many. But there is a lot more to it than Facebook, Twitter and Co. We have taken a look at the humble beginnings of social media and how we got to where we are today.

The “Power of Free” and the price you pay for it

Nothing in life is truly for free. There is always a string attached. As much as companies advertise with free products, services and giveaways, at the end of the day, there is always a price to pay: your digital privacy.

9 of the most useful WordPress plugins in 2021

Over the last few years, WordPress has grown into one of the most popular content management systems in the world. Its basic features already offer a range of benefits to private and business users, but to really get the most out of your website, the following plugins should not be missing in your portfolio.

Why you need an inclusive marketing strategy

In a world where demographics are forever changing, businesses need to ensure that their marketing efforts are tailored towards people from all different backgrounds. From breaking down stereotypes to ensuring that the diversity of their audience is reflected throughout the company – an inclusive marketing campaign is a fundamental commitment with a huge impact on your brand and society as a whole.

8 ways to get to know your target audience

Unless you are happy to waste an enormous amount of time and money on content production and advertising in the hope that someone might eventually respond to it, knowing your target audience is essential. Knowing who you are talking to, how they think and tailoring your content towards exactly those people, will significantly increase your chances of turning potential customers into purchasing ones.

Instagram Reels Marketing: What You Should Know

Instagram is one of the most dynamic platforms of its kind. Instagram Reels, in particular, is a feature you mustn’t miss out on if you’re keen on promoting your products. Instagram Reels are one-minute, multi-clip videos that can have intriguing effects and creative tools.

landing page paper plane

What makes a good landing page?

Your landing page is your business card on the internet. Having one is essential to even be found by Google and other search engines. But not every landing page will help your business grow and flourish. Only the ones with a good first impression will result in higher conversion rates.

How ‘feel good’ marketing can help grow your business

Rational decision-making is uncommon. The majority of people base the choices they make on the way they feel. This is important to remember when developing a marketing strategy for your business. The happier your potential customers are, the more likely they will make a purchase or use your services.

How to get more visits with the right SEO keywords

Finding the right keywords for your website is a tricky and challenging business. They can either attract plenty of traffic or cause severe long-term damage to your SEO campaign. The better your SEO keywords align with search queries your target audience is actually using, the more likely your website will be found.

6 alternative ways to promote your website offline

A good marketing campaign should combine online and offline interactions with your audience. While having a website is essential for your business, there are plenty of ways to promote it offline to ensure you are not missing out on potential customers.

Inbound Marketing: How To Attract More Customers To Your Website

A solid business strategy focuses on growing your audience, generating leads, building long-lasting customer relationships and increasing your revenue. Focusing on your ideal consumer base, inbound marketing encompasses a range of tools that will help you establish a deeper connection with potential customers, turn leads into purchasing clients and ultimately boost your sales.

How To Plan Your Website Rebuild

Outdated technology, a company rebrand and poor SEO are only some of the issues that call for a website rebuild. Depending on what you are hoping to achieve, you have the choice between making minor adjustments or starting completely from scratch. However, the basics you need to focus on remain the same.

How To Avoid Google Penalties

Every webmaster wants their website to be displayed on the first page in Google search results. There are many ways to improve your SEO strategy, but not every action you take will be beneficial. Whether on purpose or accidentally – if you breach Google’s Terms of Use, your website may disappear from the internet completely.

Making Responsive Websites Work For You

Whether you are surfing the web on a laptop, desk computer, smartphone or tablet: A responsive web design will automatically adjust websites to fit on any device. Find out what the advantages are and how it will help grow your business.

Simultaneous Contrast: How colours affect your perception

First described in 1839, a physical phenomenon called simultaneous contrast has major implications for web designers today. It explains how and why colours seem to change right before our eyes when paired with other colours. Find out what this means for your website.

How to Create Engaging Website Content

Getting online users to visit your website is only just the beginning. If you want them to stay, engage and eventually become loyal customers, you need to provide content that is relevant to them. The best way of doing that is by getting your audience to help you write content for your website. Here is how.

How to choose the right font for your website

First impressions often determine the outcome of a situation, and your appearance plays a vital part in creating your image. Most people wouldn’t wear pyjamas to a job interview as it clearly sends the wrong message. The same can be said about website fonts. Whether you get your message across or not can highly depend on how viewers perceive what you present.

How are Kiwis using the internet?

More than 90 per cent of Kiwis are using the internet on a regular basis. From online shopping and video streaming to social networking and ecommerce, surfing the web has never been so popular. And numbers continue to rise, especially since the world got stuck in a global pandemic.

Freelancer challenges

The Biggest Challenges Freelancers Face on a Daily Basis

Freelancers have a key role in almost every industry. However, freelancers cope with a unique set of problems in their working lifestyle. Get to know the prevalent issues in their field and how you can solve them.

data driven content

Why your content marketing needs to be data-driven

Content marketing is an essential tool to boost sales and increase conversions, turning website visitors into paying customers for your business. However, in order to maximise your profits, your approach should be based on data.

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