Google is not only a powerful search engine. The tools and features available throughout the platform can help your business attract new customers, increase revenue and significantly boost your overall performance.
Local searches have become increasingly popular in recent years. Does your business website need a location page to continue attracting visitors? Or is it enough to focus on basic search engine optimization?
SEO is one of the greatest challenges for website owners. If you don’t appear on the first page of Google search results, your website might as well not exist. The task seems even more problematic for local businesses that have a much smaller audience to compete for. What can they do differently in order to attract more customers from their own area?
Many businesses focus entirely on financial performance and measure their success by how much profit the company makes. However, what if success was measured by how well you are prepared for when disaster strikes? Do you simply hope for the best? Or will you be able to continue moving forward as if nothing happened?
Online reviews have a significant impact on a company’s reputation and success. With the right strategy, they can elevate your business and lead to an increase in revenue. But where do you get reviews and how do you manage them?
With the internet constantly evolving, the way user data is being collected and processed needs to be adapted. In 2023, Google will completely phase out its tracking service Universal Analytics and solely have data tracked by GA4. Making the switch as soon as possible will make the transition smoother.
Almost a third of all content on the web is duplicated. With Google emphasizing that it prefers websites with unique and original content matter, this can have serious implications for you and your business.
A new technology is supposed to help Google address complex search queries. Though, while MUM will offer a range of additional features to help users find what they are truly looking for, it might ultimately challenge and change how businesses and web designers approach Search Engine Optimization.
When Mark Zuckerberg rebranded Facebook to Meta, the term metaverse suddenly became the latest hype in the digital world. Everyone seems to be talking about it, but barely anyone knows what it actually means. Should we be worried about the metaverse or regard it as an exciting new opportunity?
Have you ever wondered how you can present various aspects of your business in a more appealing way to your audience? Google My Maps might be the answer for you. Find out how the free online tool can boost your SEO, get you more exposure and enhance customer experience.
Most people know exactly how to act if there was a fire and how to keep themselves safe. But what about your business? Are you prepared for the unforeseen and can handle a major disruption to your everyday business activities?
Having a website is an important step in the right direction to help your business succeed. However, contrary to common belief, simply having a website does not automatically mean an immediate increase in sales. We have taken a closer look at some of the biggest myths surrounding websites.
Just because you are closing down for the holidays doesn’t mean your customers don’t need you anymore. Follow our marketing checklist to ensure your business is just as prepared for the summer as you are.
Google is constantly changing its algorithms that determine which websites are most useful to be displayed in search queries. What remains is the fact that keywords are an essential part of any SEO strategy and if chosen right, can boost your rankings significantly.
Nothing in life is truly for free. There is always a string attached. As much as companies advertise with free products, services and giveaways, at the end of the day, there is always a price to pay: your digital privacy.
Over the last few years, WordPress has grown into one of the most popular content management systems in the world. Its basic features already offer a range of benefits to private and business users, but to really get the most out of your website, the following plugins should not be missing in your portfolio.
In a world where demographics are forever changing, businesses need to ensure that their marketing efforts are tailored towards people from all different backgrounds. From breaking down stereotypes to ensuring that the diversity of their audience is reflected throughout the company – an inclusive marketing campaign is a fundamental commitment with a huge impact on your brand and society as a whole.
Unless you are happy to waste an enormous amount of time and money on content production and advertising in the hope that someone might eventually respond to it, knowing your target audience is essential. Knowing who you are talking to, how they think and tailoring your content towards exactly those people, will significantly increase your chances of turning potential customers into purchasing ones.
Your landing page is your business card on the internet. Having one is essential to even be found by Google and other search engines. But not every landing page will help your business grow and flourish. Only the ones with a good first impression will result in higher conversion rates.
Rational decision-making is uncommon. The majority of people base the choices they make on the way they feel. This is important to remember when developing a marketing strategy for your business. The happier your potential customers are, the more likely they will make a purchase or use your services.
Finding the right keywords for your website is a tricky and challenging business. They can either attract plenty of traffic or cause severe long-term damage to your SEO campaign. The better your SEO keywords align with search queries your target audience is actually using, the more likely your website will be found.
A good marketing campaign should combine online and offline interactions with your audience. While having a website is essential for your business, there are plenty of ways to promote it offline to ensure you are not missing out on potential customers.