How online tools can improve customer experiences

Customer experience is more important than price or product when it comes to making a purchase decision. Technology can help offer your customers a service that is tailored to their needs, thus creating the ultimate customer experience.

How to change your Logo

A company’s logo is often the first thing people see and remember. Changing it can have a positive impact on your brand if it is done for the right reasons. To ensure the process is a successful one, here are a few things to consider for the redesign.

Shop Local – How to make it happen!

Shopping local supports one’s community in many ways. It creates and maintains jobs, keeps the money circulating in the neighbourhood and the local economy strong. However, when money is tight and big chains offer cheap deals around the clock, how can small businesses and retailers continue to attract customers and get them to shop local?

Should your business be using a live chat software?

Customer service can make or break a business. There are many ways to improve customer interactions and strengthen relationships. Live chats are definitely an option to consider. Used wisely, live chats can be a powerful tool to turn website users into long term paying customers.

Runner on the starting line planning their business after lockdown

Coping After Covid – Get Your Business Going Again!

Lockdown has been tough for many businesses. How quickly your business gets going again will have a lot to do with how much planning you put into your marketing. Take some time to work on your business and you’ll be too busy to work in it!

How To Use Chatbots For Your Business

Artificial intelligence software such as chatbots can be a valuable addition to your business. By automating processes such as customer service, chatbots can be incredibly useful to save manpower, time and money and also increase brand loyalty.

How to Build Brand Awareness

Today brands have a variety of tools to build brand awareness with, and most of them are automated, there are still many nooks and crannies to explore before your brand starts getting the recognition it deserves.

Action Web Design Waipu

Energise Acquires Action Web Design

With my usual impeccable timing, I’ve just taken over a small web design agency with a long history, based in Waipu in Northland. The handover was mere days after the lockdown came into effect. In her own words, Jan Malone tells her story of computer programming back in the 1970s before starting Action Web in the “Wild West” days of the internet.  

Businessman wearing mask to protect from COVID-19

Business Survival Guide To COVID-19

This is a guide for businesses to surviving COVID-19. We hope that it will be of use to you. Please let us know if there is any way that we can improve it.

Why your website should be mobile-friendly

You have a well-designed website with everything potential customers need to know, and yet you’re neither attracting any users or making any online sales. The problem could be that your website is not optimized for mobile devices such as smartphones and tablets. From Google rankings to increased revenue, having a mobile-friendly website is essential if you want to keep up with the competition.

How to plan for your new website design

Web designers can turn mediocre websites into amazing user experiences and create new websites from scratch that can significantly increase your business turnover. However, this will only work if you approach your web designer with a clear vision in mind. Here a few things to think about before designing a website.

How to Create a Killer “About Us” Page

The “About Us” page is about you and your brand. Show how unique you are and why your brand’s message is worth the attention of your audience