FAQs

Business owner confused about websites and digital marketingUnderstanding websites, digital marketing and email can sometimes be overwhelming. That’s why we’ve compiled answers to some of the most common queries you may have about website updates, ranking on search engines (SEO), advertising online, email setup, and more. Whether you’re looking for help with optimising your site’s performance or need assistance with your email accounts, this page is here to provide clear and helpful guidance

If you can’t find the answer to your question here, feel free to reach out to us directly for support.

Website Updates

“Updates” could mean anything from changing a phone number or adding new pages to redesigning graphics and adding functionality. Adding new content helps keep your site engaging and aligned with your business needs. This section covers common questions about how to manage updates, make adjustments, and keep your website looking and performing its best. For regular software updates, check our section on hosting

Can you make changes to my website for me?

Yes, we can! We specialise in WordPress websites and offer a full range of update services. Whether you need content changes, design adjustments, or new features added, we’re here to help. This rate covers any changes you need, from small content edits to more complex design or functionality modifications.

I can’t see the changes to my website. What should I do?

This is a common issue caused by web browser caching. When you visit a website, your browser saves certain elements (like images and files) to load pages faster the next time you visit. If you’ve made recent updates to your website and can’t see them, your browser may be showing you an older version. To view the latest version, simply hold down the CTRL key (or Command on Mac) and press F5. This will refresh the page and display the most recent changes. If the issue persists, try clearing your browser cache or contacting us for further assistance.

Can I edit my website myself?

If your website is built on WordPress, you have the option to log in and make basic changes yourself, such as editing text or adding blog posts. We provide help for you to become familiar with the system, but if you’re unsure or would prefer us to handle updates, we’re always available to assist.

How do I update my contact details on my website?

If your contact information is located solely on your website’s contact page, you may be able to update it yourself, especially if you’re familiar with editing your site’s content. However, if your contact details are part of the website template, we may need to handle those updates for you. If you’d prefer us to make the changes for you, we’re happy to help. Just send us the new information, and we’ll take care of it.

How often should I update my website?

It’s important to keep your website’s content up to date. Regularly updating your site with fresh content, such as new blog posts, updated services, or relevant news, helps keep visitors engaged and improves your SEO. Search engines prioritise websites that are regularly updated, so adding new content every few months can boost your visibility. If you’re unsure what kind of updates your website needs, feel free to reach out, and we can help you plan a content strategy that suits your business.

Will we own the website after it's designed?

Yes, you own the final version of your website. There may be third party services such as Facebook plug-ins or Google Analytics that are not owned by you.

Can I add a gallery or a PDF?

Absolutely! Your website allows you to easily upload photos, which will be resized for consistency and faster loading. You can also add documents, like PDFs, for users to download and insert links to other websites, enhancing both content flexibility and user experience. We’re here to help you make the most of your gallery and file-sharing options.

Website Hosting

Website hosting and maintenance ensure your site stays accessible, secure, and up-to-date. In this section, we address questions about hosting services, security features, and regular upkeep to keep your website running smoothly and efficiently.

What is this invoice for?

We send invoices for different services throughout the year, depending on the support or services you use. Here’s a breakdown of the common types of invoices you might receive:

  • Hosting Invoice: This invoice is for hosting your website on our server, which provides public access to your site. The hosting fee generally includes backups and may include core and plugin software updates, and security maintenance to ensure your website runs smoothly and remains secure. This fee helps keep your site up-to-date with the latest protections and performance improvements. We can usually fix any issues caused by updates without any extra charge.
  • Domain Name Registration: This invoice is for the renewal of your domain name, ensuring that your website address remains active. We offer annual or multiple year domain name renewals depending on your preference.
  • Other Updates: If you request any updates to your website (such as content changes or new features), these will either be charged at a quoted price or at our standard hourly rate. This covers any custom work done beyond the regular hosting and maintenance services.

What happens if my website needs urgent updates or fixes?

If your website experiences an issue that requires urgent attention, contact us immediately, and we’ll prioritise fixing it. While most updates and maintenance can be scheduled, urgent issues (like downtime or security vulnerabilities) are handled as quickly as possible.

Can you register my domain name for me?

Yes, we can handle domain name registration for you. We offer annual or multi-year domain registration services to ensure your website address stays active. If you’re setting up a new domain or need to renew an existing one, just let us know and we’ll take care of it.

Do I need to pay for an SSL certificate?

No, you don’t need to pay separately for an SSL certificate. Our hosting service includes SSL certificates as part of the $50 + GST fee, which also covers backups, software updates, and security maintenance to keep your site secure and running smoothly.

I need to register another domain name. Can I point this to our site as well?

Yes you can. You can register as many domain names as you like and point them all to the same website.

SEO

What is SEO?

SEO (Search Engine Optimisation) is the process of improving your website to help it rank higher on search engines like Google. The better your website’s SEO, the more likely it is to appear near the top of search results when potential customers search for terms related to your business. We handle both on-page SEO (optimising the content and structure of your website) and off-page SEO (building backlinks and improving your online reputation).

Do I need SEO for my website?

If you notice that your website isn’t attracting enough visitors, or it’s not appearing high enough in search results, then SEO can definitely help. Search engines are the gateway for most online traffic, and improving your website’s visibility can boost your web presence and attract more potential customers. We can assess your current SEO and discuss how to enhance your rankings.

What do you do for SEO?

SEO is not a one-size-fits-all service, as each website has unique needs. When we work on SEO for your site, we tailor our approach to your goals and the current state of your site. This could involve optimising your content, improving your site’s structure, creating backlinks, and keeping up with Google’s ever-changing ranking criteria. Talk to us about how we can develop an SEO strategy that works best for your business.

Did you do any SEO for my website?

If we built your website, we would have considered SEO during the design and development stages. However, SEO is an ongoing process, and regular work is needed to maintain and improve your rankings. We perform SEO on our own website regularly to stay competitive, and we recommend this approach to our clients.

How long does it take to see results from SEO?

SEO is a long-term strategy, and the time it takes to see results can vary depending on factors like the competitiveness of your industry, the current state of your website, and how much ongoing SEO work is done. Typically, it can take a few months to start seeing noticeable improvements in your search rankings. However, the results of SEO efforts compound over time, leading to lasting benefits.

How do I know if my SEO is working?

The success of SEO is measured through various performance metrics like search engine rankings, visitor numbers, and the quality of traffic (e.g; how long visitors stay and what actions they take). We use tools like Google Analytics and Google Search Console to monitor these metrics.

If you’re not currently receiving SEO services but would like to know more about your site’s performance, feel free to reach out, and we can discuss how to get started with SEO reporting.

What are keywords?

Keywords are specific words or phrases that represent the main topics or themes of your content and are used by search engines to connect users with relevant information. When you incorporate keywords into your website, they help search engines understand what your content is about, making it easier for potential customers to find you when they search for these terms online. Effective SEO involves selecting keywords that match the intent of your target audience and integrating them naturally into your site’s content.

Do I need a blog?

A blog can be a powerful tool for businesses looking to increase online visibility, build brand authority, and engage their audience. Regular blog posts provide fresh content, which helps improve SEO by giving search engines more reasons to index your site. Additionally, blogs allow you to address topics relevant to your customers, showcasing your expertise and encouraging visitors to return. If you want to improve your site’s ranking, attract leads, or keep your audience informed, a blog is a valuable asset.

How often should I post a blog or post on social media?

The frequency of blog and social media posts depends on your goals and audience. Posting consistently—whether weekly, biweekly, or monthly—keeps your audience engaged and improves SEO by adding fresh content. On social media, regular posting (a few times a week) helps maintain visibility and build a loyal following. Aim for a schedule that balances quality and consistency, ensuring each post provides value to your audience

Can you get us a first-page ranking on Google?

We work towards achieving top Google rankings by optimising your website with relevant keywords, strong content, and technical SEO. Some keywords may be more challenging to rank for, depending on competition and industry, but many clients have seen excellent results. Our team tailors each SEO strategy to maximise visibility and drive results. Contact us to discuss how SEO can be customised to help your website succeed.

Google Ads

Google Ads can boost your visibility quickly by placing your business at the top of search results. This section addresses common questions about how Google Ads work, their benefits, and how our team can help you create effective campaigns to reach your target audience.

Do I need Google Ads?

Google Ads can be a great way to attract new visitors quickly, especially if you’re looking for an immediate boost in traffic. Unlike SEO, which can take time to show results, Google Ads is a paid advertising platform that places your site in prominent positions on Google search pages, increasing your visibility to users who are actively searching for what you offer. We can guide you through how it works and help set up an effective campaign.

What is the difference between Google Ads and SEO?

Google Ads and SEO both aim to get more visitors to your website, but they do it in different ways. Google Ads is a paid advertising service, where you pay to have your site shown at the top of search results. SEO, on the other hand, focuses on improving your site organically so that it ranks higher in the unpaid (free) listings. Combining both strategies can give you the best of both worlds: immediate visibility through ads and long-term growth through SEO.

Digital Marketing

What is digital marketing?

Digital marketing refers to a range of online strategies and tactics used to connect businesses with potential customers across digital channels. It includes methods such as Google Ads, social media marketing, email campaigns, and paid advertisements on many other platforms. These tools help businesses reach their audience where they spend time online, targeting specific demographics to improve visibility, engagement, and ultimately drive conversions. By creating tailored strategies, digital marketing helps your brand stay competitive and adaptable in the evolving online space.

Would my business benefit from digital marketing?

Most businesses can benefit from digital marketing because it allows for precise targeting, measurable results, and access to customers where they spend much of their time—online. Whether your business is large or small, digital marketing can help build brand awareness, attract leads, and convert customers through strategies tailored to your goals. Digital marketing is especially beneficial if you’re looking to increase visibility, engage directly with your audience, or compete more effectively in your industry.

Do you offer Facebook Ads services?

Yes, we also offer Facebook Ads services. Like Google Ads, Facebook Ads are a powerful way to reach your target audience quickly, but on a different platform. Facebook’s advanced targeting options allow you to connect with users based on their interests, demographics, and behaviours, making it a great tool for promoting your business, products, or services. Whether you’re looking to increase brand awareness or drive more traffic to your website, we can help set up and manage your Facebook Ads campaigns to achieve your goals.

What is the difference between Digital Marketing and SEO?

Digital marketing and SEO both aim to get more visitors to your website, but they do it in different ways. Digital marketing refers to paid advertising services, where you pay to have your site shown on a particular website, app, video or as paid links in search engine results. SEO focuses on improving your site organically so that it ranks higher in free search engine listings. Combining both strategies can give you the best of both worlds: immediate visibility through ads and long-term growth through SEO

Does email marketing still work?

Yes, email marketing remains a highly effective way to engage customers and drive conversions. It provides a direct line to your audience, allowing you to share updates, offers, and valuable content tailored to their interests. With segmentation and personalization options, email marketing can yield high engagement rates and build customer loyalty. When done right, it’s cost-effective and measurable, helping you nurture leads and stay top-of-mind with your audience.

Do I need a Google Business Profile listing?

Yes, having a Google Business Profile listing is essential for businesses that want to improve local visibility. This free tool allows you to appear in local search results, provides essential details like your location, hours, and services, and helps customers find and contact you easily. By keeping your profile updated and engaging with customer reviews, you can boost your credibility and attract local customers actively searching for services like yours.

Email Setup and Management

Email services have become more problematic over the years. ISP (Internet Service Providers) have traditionally offered free email services, but these are mostly a thing of the past. Gmail is still commonly used by businesses but a free Gmail email address is not the best look professionally! We encourage our clients to use a paid email service for their business to help improve deliverability and ensure consistent service.

I need some new email addresses. Can you help?

Yes, we can assist with setting up new email addresses for your team. Simply send a list of the email addresses you need. Once the setup is complete, we’ll send you the login details along with step-by-step instructions on how to configure the emails on platforms like Outlook or on your mobile devices.

How do I set up my new email?

Once we’ve created your new email accounts, we provide you with the necessary details to get them set up on your devices. If you need help setting up your email on a computer, we can utilise AnyDesk to remotely access your system and complete the setup for you if you’re unable to do it yourself or find it confusing. For smartphones, since we can’t see the screen, we’ll guide you through the steps over the phone. If you run into any issues, don’t hesitate to reach out, and we’ll assist you.

I don’t know my password for my email. Can you help?

Yes, we can help with that. We don’t store passwords for security reasons, but resetting your password is quick and easy. Contact us and we can assist you in resetting your password. This process only takes a few minutes, and you’ll be back into your email in no time.

Can I use my new email address on multiple devices?

Yes, you can set up your email on multiple devices such as your computer, phone, and tablet. To ensure all your devices see the same emails and folders, we recommend using IMAP (Internet Message Access Protocol) rather than POP3, as IMAP keeps your emails synced across all devices. If you’re unsure how to configure this, we can guide you through the setup process or help remotely via AnyDesk for your computer.

How do I get my email working on my phone?

Once your new email address is set up, you can configure it on your smartphone. We’ll provide the necessary login details and instructions. If you need help setting it up, we can guide you through the process over the phone. Since we can’t see your phone’s screen remotely, we’ll walk you through each step to ensure everything is working smoothly.

Website Analytics and Performance

Do I have stats I can see on my website?

Yes, we install Google Analytics on all the websites we build. Google Analytics provides valuable insights into your website’s performance, such as the number of visitors, how they found your site, and what pages they visited. This data allows you to track user behaviour and monitor your traffic.

If you need access to your Google Analytics data, we can help you get set up so you can view the performance of your website at any time. Just let us know if you’d like assistance with this, and we’ll ensure you have everything you need to access your stats.

Can you set up Google Analytics for me?

Yes, we can set up Google Analytics for you. We install Google Analytics on all the websites we build, so if you don’t already have it, let us know and we’ll get it set up. This will allow you to track your website’s performance and gain insights into your visitors’ behaviour

General Support

I need help with my website or email! How can I get in touch?

If you need assistance with anything related to your website or email, we’re here to help. You can reach us via phone or email, and we’ll discuss your issue to find the best solution. Whether it’s troubleshooting an email problem, updating your website, or handling technical issues, our team is ready to assist. We pride ourselves on providing quick and reliable support to ensure your website and email services are running smoothly.

Feel free to give us a call at 09 438 8462 or send an email to admin@energise.co.nz, and we’ll get back to you as soon as possible

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