SEO NZ

Search Engine Optimisation refers to a whole raft of things that you can do to make your website work better. Better for you, better for Google, better for your viewers. "Better" = more viewers and therefore more money (if it's for profit!).

On-site SEO

On-site SEO refers to a variety of things that we can do to your website to help it rank better on search engines. Page titles are important as is the content of the page. Meta tags such as keywords and description are now virtually ignored by Google. Some people think that it's clever to hide keywords in the page so viewers can't see them. This worked back in the late 90's but not any more - it can get your website banned from Google!

Off-site SEO

There are also a huge number of things we can do to improve your search engine ranking off your website. Without giving away too much, this involves building credibility for your site and improving your "trust" ranking.

What is "Black Hat" SEO?

"Black Hat" SEO is a term that refers to things that you can do to improve your website ranking that Google doesn't like. If you get caught, some can get you banned, some will incur you a penalty and some just don't work! We believe it's best to be safe and side with the "White Hats". A short stint at #1 on Google isn't worth months recovering from a ban or penalty!