Keywords are essentially what makes or breaks your entire SEO strategy. The keywords and phrases you use within your website determine if and how people are able to find you when conducting searches on Google. If your website is well optimized for search engines, it is ranked much higher in search results because it basically speaks the same language as the audience you are trying to attract.
Knowing how your target audience would potentially be looking for the products and services you offer is vital. Without the right keywords, it will be a lot harder for them to find you. Instead, they might end up on one of the many other websites Google is presenting them with that are better designed to meet their needs.
At the end of the day, the big question is: How do I find the right keywords that will help me attract more traffic to my website? The answer is, by implementing a good SEO keyword strategy. It does take time, and investing in a good SEO company is a great option to ensure that the keywords you choose are relevant to your audience and bring results.
The best way to start your journey towards finding the right keywords is to analyse the ones you are already using and see if and how they are working for you. You may find that some keywords perform better or worse than expected, while you haven’t even considered adding other keywords or phrases that are sending traffic to your website already.
Google Search Console
This free tool is great to help you determine how successful your current SEO strategy is. Google Search Console, previously known as Webmaster Tools, lets you compare targeted keywords to the ones that are actually leading your audience to your website. By matching them against each other you might get new insights as well ideas on creating new meaningful and valuable content for existing as well as potential customers and clients.
Finding the right keywords that not only attract people to your website, but that also make you stand out from the crowd, is one of the most challenging tasks for many business owners. If you get it wrong, your SEO can suffer severe long-term damage. If you do what everyone else is doing, you will end up with the same mediocre results.
Likewise, the strongest keywords can be absolutely fruitless if they are too generic while others might be so specific that nobody is ever using them. The consequence is always the same: Your website remains in the darkness. However, there are ways to balance proper keyword research with enough flexibility to adapt to change that will help you get ahead of the competition.
Keeping on track
One of the biggest and most common mistakes businesses are making is they do one thorough research – and then stop. Mostly because they are lacking the time or knowledge to keep updating and expanding their SEO keyword list. However, the competition never stops, people’s needs and the way they are surfing the web are constantly evolving, and so should your keywords if you want to stay ahead of the game.
If you are unsure whether your current SEO strategy is working for you or if your keywords need a really good overhaul, contact the friendly team at Energise Web today. We can help you find out if your website is using the right keywords to attract traffic from the people you really want and identify relevant topics that your audience will love.