Internet Marketing describes a range of different services and techniques that we can use to increase the effectiveness of your website and improve the profitability of your business. Different internet marketing options are available to suit your particular goals and business.
Search Engine Optimisation (SEO)
Search Engine Optimisation (or SEO) is what we can do to improve the natural rank of your website. The advantage of SEO is that good SEO creates a long term increase in your website visits, enquiries and sales. SEO is probably the best investment that you can make in your website because it is building something and not just paying for a short term fix. It is very important that SEO is done the right way or it will cause damage to your website rankings that can take months to correct. Talk to us about getting your website on the first page of Google.
Internet Marketing using Google Ads can work really well or it can be a big waste of money if it is not set up properly. If your Google AdWords campaign is set up badly, you can find yourself paying for visitors to your website that you never had any chance of getting business. We have a Master Client Centre account with Google that we can use to manage an Ads account on your behalf.
Through our relationship with Google, we are regularly invited to attend Google Master Class events where we take part in ongoing training to enhance our skills and the services that we can offer you. Contact us on email@example.com or call on 0800 627 546 about getting a Complimentary $600 Credit to start off your Google Ads Campaign!
Facebook & Social Media Marketing
It has been reported that up to 20% of all internet traffic in the USA was from people viewing Facebook. Social Media has now come of age and there is far more to it than sharing pictures of your kids with your friends. Savvy companies are now building social media into their internet marketing plan and using it to drive web traffic to their websites.
Why spend thousands of dollars posting brochures to customers when you can stay in touch with them more effectively, cheaper and more often for a fraction of the cost with email marketing? Email marketing allows you to build customer loyalty like never before! Your customers can recommend your services or products to their friends at the click of a button and new online tools allow you to track how effective your marketing campaigns are.
Ever wondered how many people actually read your emails or whether they clicked on the links to your website? With Energise Mail you can see exactly how many!
We build the email newsletters for you, manage your subscriber lists and schedule mail-outs so they arrive when you want them to. Emarketing is a great way to encourage customers to visit your website in an attractive, informative way.
Digital Marketing FAQs
What is digital marketing?
Digital marketing utilizes the power of multiple channels such as social media, search engines, and email to promote products and services. It allows businesses to broaden their reach as well as employ more efficient approaches in reaching the ideal customers.
Would my business benefit from digital marketing?
Definitely! Businesses of all sizes benefit from digital marketing because it offers lower costs while optimizing marketing operations. With digital marketing, your business can generate leads, convey key messages to your target audience, and streamline processes to convert leads into customers.
What is SEO?
SEO stands for search engine optimization, which is one of the most powerful tools in digital marketing. It is the process of increasing your visibility online by improving your position in organic results from search engines and driving more traffic to your website.
What are keywords?
In relation to SEO, keywords refer to specific words, concepts, or phrases that relate to content from a site. They are terms people enter into search engines to generate relevant results. As such, using the right keywords helps websites rank higher in search engine results.
Do I need a blog?
While blogging is not absolutely necessary for businesses, it is a worthwhile investment for many reasons. Blogging reinforces your brand visibility, driving more traffic to your site from audiences looking for expert insights in a niche, converting this traffic into potential customers, and building trust and establishing relationships with existing customers.
How often should I post a blog or post on social media?
As a rule, posting more frequently and regularly gains you more traction and allows you to sustain it. However, the frequency of your blogs or posts on social media may vary depending on the size of your business, with small businesses needing to post about two to four times a week and bigger businesses having to push out more content for their bigger audience.
What is inbound marketing?
Designed to pull target audiences into engaging with your business, inbound marketing makes use of SEO, email, and social media to create customer experiences and content that speaks to them. Instead of putting your brand “out there”, inbound marketing allows you to build organic connections by delivering posts, email campaigns, and other strategies that are relevant to customers.
Does email marketing still work?
Of course! In fact, with the saturation of ads online, email marketing proves to be of more value because it allows businesses to personalize messages and establish connections with their customers. With email marketing, targeting and communication with audiences is made much easier and businesses are able to build their credibility through sending value-adding content to readers.
Do I need a Google My Business listing?
Google My Business offers a lot of benefits and opportunities for businesses. It offers high visibility among customers for your brand as well as accessibility for those who would like to engage with your business by visiting your website or contacting you. A GMB listing also allows for customer reviews that are crucial for building credibility and trust in businesses and provides insights that may guide you in creating future strategies and decisions.