What Domain Authority 2.0 means for your website

The ultimate goal of any website owner is to have their website listed on the first page in Google search engine results, better even, among the top 3. There are many different ways that can help to achieve this, some more successful and legit than others.

With Google constantly changing its algorithms and ways to measure the authenticity and value of website content, the way to the top is strenuous. And sometimes, trying out shortcuts may lead straight into Google’s sin bin rather than to the top.

If you would like a high rating without risking a penalty, you can check how well your website is currently performing in Google searches and which areas may need improving. This is where Domain Authority 2.0 comes into play.

What is Domain Authority 2.0?

First introduced in 2008, Domain Authority is a metric that predicts how likely a website will appear in search engine results compared to its competitors. In 2019, software developers, MOZ updated its algorithm to version 2.0, incorporating a machine-learning model to improve its data calculations.

How does it work?

Based on a variety of factors such as the quality and quantity of backlinks, Domain Authority 2.0 measures the ranking strength of a domain over time on a scale from 1 to 100. The higher your website’s score, the more likely it will have good rankings on Google & Co.

In general, it is easier to improve an initial low ranking than trying to get from a high ranking to an even better one. Since the most recent update, Domain Authority uses a much bigger and more updated link index as well as more efficient ways to accurately interpret that link data.

Where can I check my score?

Domain Authority 2.0 has been incorporated into most SEO and online marketing platforms and can therefore easily be checked by your SEO company or manager. Alternatively, you can check your website’s score for free using Moz’s free domain authority checker. In addition to receiving your general score, you will also get valuable insight into which of your website’s pages are the most important, on which domains your website is most likely to appear, and which of your keywords perform best.

How can Domain Authority 2.0 help me?

While Domain Authority 2.0 is not an official ranking factor for Google and not does directly impact your website’s ranking, it can be used as a guideline or a tool to find out how well your website potentially performs in comparison with others within the same category or industry.

Rather than aiming for a score of 100, Domain Authority 2.0 has been primarily designed to help you improve your website and as a result, score higher than your competition. If you check your score and find out that is not the case, the data can help you figure out how to improve your website’s performance. A lower score, for instance, may indicate poor content or that you may need to work on your website keywords.

Ultimately, it will be Google determining your place under the sun. With more than 200 ranking factors, optimizing your website for search engine results takes time and a lot of know-how. Domain Authority 2.0 is a great guide to help you along the way.

If you would like to know more about Search Engine Optimization (SEO) or find out how well your website is situated among your competition, contact the friendly team at Energise Web today. We specialize in web design and website development and offer a wide range of services including copywriting, SEO and digital marketing.


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