Effective Websites for NZ Businesses

energise your results online effective websites for New Zealand businesses

A guide to building your online shopping business

marketing online shopping websites

Building an online business can be a minefield; it certainly isn’t a case of create a site and relax. What must a new online business do to achieve success? In a busy marketplace, new online businesses must stand out, create loyalty and constantly evolve.

PCI DSS Compliance: Why you shouldn’t store half a credit card number

pcidss compliance

Many people running online shops have never heard of PCI DSS but are legally obliged to follow the security standards that it sets and are liable to be hit with significant penalties if their poor security breaches these exacting standards.

Shopping Cart Abandonment – How to Stop It

abandoned shopping cart

The issue of abandoned carts is increasing. Why? What are the reasons behind the increase in abandoned carts and what does it mean for abandoned cart solutions? Studies have shown that the way carts are being used is changing, and so is best practice for preventing lost sales.

How Buyer Personas help your website

buyer personas

Buyer Personas are a vital way to streamline your content strategy, enabling you to really understand the buying cycle, the attractions and the pitfalls in your website and content design. A guide in how to use buying personas effectively to drive website content.

2015 NZ Internet Trends

2015 report on New Zealand internet trends

Reports show that internationally, internet trends in 2015 have shown integration of mobile devices as access points to the internet. In New Zealand, 2015’s internet trends have followed suit. How else are people using the internet now? What new trends have come to light in 2015 and how can they enhance your internet marketing?

How to Up-Sell Visitors to your Ecommerce Website

upselling online

Tips for up-selling and designing an upselling strategy. Upselling is a vital part of a profitable business plan. Upselling is not new in traditional marketing and sales, but how can it be used to maximise profit and build lasting businesses relationships online?

How to increase customer loyalty in an online world

keeping customer loyalty in an online world

Building customer loyalty online means building profitability. How can you increase customer loyalty in an online world of free information and comparison? There is a wealth of opportunity to increase customer loyalty, and it doesn’t cost the earth.

Colour psychology on your website

What are the best colours for websites

Heard of colour psychology? Far from being a new science, the colours used on a website can have a surprising effect on its use. Colour as a sales tool? Sounds far-fetched, but the colour of your website could have a significant influence in its success.

Moving from traditional retail to online shopping website

Moving from traditional retail to online shopping website

If you’ve been running a retail shop for years and can’t see why you need an online shop, perhaps you’re missing the big picture?

Shopping websites are growing by leaps and bounds. Deliveries from online shops are growing and shoppers are leaving traditional retail in their droves. Act now or get left behind!