Digital Marketing Tips
The Hidden Potential: What You’re Missing Without Google Ads Expertise.
Discover the profound difference Google Ads expertise can make. From avoiding common pitfalls to harnessing the platform’s latest features, this article unveils the hidden potential of Google Ads mastery. Learn how professional insights not only optimize campaigns but also propel businesses towards sustainable digital advertising growth.
Transforming Clicks into Clients: The Magic of Targeted Digital Advertising
Discover how targeted advertising elevates digital marketing, seamlessly transforming casual clicks into valuable clients through precision and connection.
Why Every Business Owner Should Consider Google Ads
Explore the pivotal role of Google Ads in the modern business landscape. From boosting brand recognition to driving targeted traffic, Google Ads is a game-changer. Dive deeper to understand its unmatched reach, the value of expert handling, and how it can be the catalyst for unparalleled growth for your brand. Learn why partnering with professionals, like Energise Web, can amplify your success in the digital realm.
Guide to Navigating the Challenges of Healthcare Marketing
Navigating healthcare marketing requires understanding its unique regulations and evolving patient needs. A patient-centric approach, understanding and adhering to legal and ethical standards, and leveraging digital marketing channels are essential. Tailoring content to the audience and employing data-driven metrics helps in effectively overcoming challenges in this sector, ensuring campaigns are ethical, engaging, and beneficial to both healthcare providers and patients.
How AI is changing the world of digital marketing
Artificial Intelligence software is all around us. With the help of AI, digital marketing has become smarter and more efficient at connecting consumers precisely with the products and services they need. How can you use AI for your business and make the most of your digital marketing strategy?
How to use annual events in your online marketing campaign
Annual events are a great way to attract new customers, increase loyalty, and boost your brand awareness. They can also help you generate more sales and revenue for your business.
How to create successful Google Ads
Google Ads can be a powerful tool to market your business online. They can help generate new leads and ultimately boost your sales. However, in order for your ad campaign to be successful, you first need to do your research.
How to promote your website using radio ads
Radio advertising can be one of the most effective ways to promote your business website. If done right, going on air will help you grow your audience, attract new customers and ultimately increase sales
Domain Name Cybersquatting and what to do about it
There is nothing more frustrating than wanting to move your business online – only to discover someone else already owns the domain name for your business. Sometimes this is just a coincidence and can be resolved through mediation. However, it could also be a case of cybersquatting, designed to rip you off.
12 Questions To Answer For Great Website Content
There are billions of websites fighting for our attention on the world wide web. Many of them are beautifully and skilfully designed, and yet their visitor numbers are low. The reason? They are lacking the right kind of content that people are looking for. We have created a guide to show you what parts your website should definitely have.
Why you need an inclusive marketing strategy
In a world where demographics are forever changing, businesses need to ensure that their marketing efforts are tailored towards people from all different backgrounds. From breaking down stereotypes to ensuring that the diversity of their audience is reflected throughout the company – an inclusive marketing campaign is a fundamental commitment with a huge impact on your brand and society as a whole.
What makes a good landing page?
Your landing page is your business card on the internet. Having one is essential to even be found by Google and other search engines. But not every landing page will help your business grow and flourish. Only the ones with a good first impression will result in higher conversion rates.
Why your content marketing needs to be data-driven
Content marketing is an essential tool to boost sales and increase conversions, turning website visitors into paying customers for your business. However, in order to maximise your profits, your approach should be based on data.
The Best Photo-editing Apps for 2020
The key to getting all those likes and shares to increase engagement starts with one great image. Read on to learn more.
Where To Find Free Stock Photos
The images you are using on your website or social media account can influence if and how your audience will engage with you, if they take a closer look at what you have to offer and even impact their decision whether or not to do business with you. We have compiled a list of the most popular free stock image websites that are bound to help you spruce up your online looks.
How to Build Brand Awareness
Today brands have a variety of tools to build brand awareness with, and most of them are automated, there are still many nooks and crannies to explore before your brand starts getting the recognition it deserves.
How To Promote Your Website Offline
Having a business website is a great way to build your brand and audience. However, if not marketed properly, you will lose out on potential customers, especially those that are unable to find you in the first place. Promoting your website offline is indispensable if you want to leverage its full potential.
How to strengthen your online presence
If you haven’t taken your business online yet, you are potentially missing out on some serious profits. With billions of active internet users, what better way to attract new audiences and turn users into paying customers and clients. From creating a user-friendly website to getting the most of social media business accounts, the following tools will help you strengthen your online presence, increase brand awareness and ultimately boost your sales.
How important is original website content for your Google ranking?
If you’ve had a website for your business for a while, you will know how important a good SEO strategy is for your ranking in Google search results. However, keywords are only one factor for Google to determine your place on the list. Providing original content is an important part of your rankings.
How to market Sex Toys
Running a sex toy store might sound quite lucrative, considering the industry is worth almost US$30 billion worldwide. However, advertising pleasure products through mainstream channels is tricky. Most websites won’t allow ads for products that are rated ‘adult only’ and even social media offers little opportunity. What to do?
Email Marketing
In the age of social media many businesses wonder whether investing in email marketing is a waste of money. However, research has shown that email marketing is indeed still more successful. All it needs is a proper strategy and your sales and customer relationships will clearly benefit from it.
How big should my logo be?
When designing websites for our clients, we are often asked to “make the logo bigger”. But is this a good idea? Consider the purpose of a logo on your website. Is bigger really better?
Why understanding your audience is important
The right kind of advertising can either make or break a company, as it leaves potential customers either highly satisfied – or repulsed
How to sell weight loss products online
How effective is online marketing and what are the do’s and don’ts? Here is what you need to know if you want to sell weight loss products online.