Why understanding your audience is important

Understanding your Audience

The right kind of advertising can either make or break a company, as it leaves potential customers either highly satisfied – or repulsed

How to sell weight loss products online

Weight loss Products

How effective is online marketing and what are the do’s and don’ts? Here is what you need to know if you want to sell weight loss products online.

Why you should have a business blog

why blog

Have you considered blogging? It’s a vital digital marketing tool that helps you increase your stats, engage your audience and improve your online presence.

Why Social Media Marketing Isn’t Enough To Promote Your Business Online

Why Social Media isn't enough

An effective digital marketing strategy requires a well-designed website at the very minimum, as well as a commitment to creating useful and engaging content consistently. Social media marketing is only a small part of a much larger strategy.

How to promote your cause on the internet

how to promote your cause - ocean

Even the worthiest of causes won’t receive donations if no one has ever heard of it. This is why nonprofit organisations dedicate so much time and effort to raising awareness. Here are 9 actionable steps your organisation can implement to increase your online reach and raise more awareness of your cause.

How Much Does SEO Cost?

man digging for treasure to pay for cost of seo

Working out how much to spend on Search Engine Optimisation can be a difficult decision. This article covers some of the things that you need to think about regarding SEO, what to expect and some pointers on how to set your budget. SEO isn’t a one-size-fits-all kind of thing!

What do website visitors want from your website?

hats and coats from website visitors

Your website may need to cater to a whole range of different visitors. How can you make sure that you appeal to as many people as possible? Here are some simple guidelines that will help your website convert visitors into customers.

6 Ways Bad SEO Costs Your Company Money

Bad Seo Costs Money

There is absolutely no doubt that bad SEO costs your company money. Not just due to poor results, but also by creating lasting damage that adds more costs.

Why you shouldn’t use a Facebook profile as your business page

Facebook Business Page

Using a personal profile page to promote a business is a violation of Facebook’s Term of Service, it also puts your business at a disadvantage.Using a personal profile page to promote a business is a violation of Facebook’s Term of Service, it also puts your business at a disadvantage.

Social media – does your business really need it?

Do you really need social media?

Seems like every second article online is about how small businesses can benefit from social media. What if we told you this wasn’t necessarily the case?