Digital Marketing Tips

Why you need an inclusive marketing strategy

In a world where demographics are forever changing, businesses need to ensure that their marketing efforts are tailored towards people from all different backgrounds. From breaking down stereotypes to ensuring that the diversity of their audience is reflected throughout the company – an inclusive marketing campaign is a fundamental commitment with a huge impact on your brand and society as a whole.

landing page paper plane

What makes a good landing page?

Your landing page is your business card on the internet. Having one is essential to even be found by Google and other search engines. But not every landing page will help your business grow and flourish. Only the ones with a good first impression will result in higher conversion rates.

data driven content

Why your content marketing needs to be data-driven

Content marketing is an essential tool to boost sales and increase conversions, turning website visitors into paying customers for your business. However, in order to maximise your profits, your approach should be based on data.

The Best Photo-editing Apps for 2020

The key to getting all those likes and shares to increase engagement starts with one great image. Read on to learn more.

photographer taking free stock photos

Where To Find Free Stock Photos

The images you are using on your website or social media account can influence if and how your audience will engage with you, if they take a closer look at what you have to offer and even impact their decision whether or not to do business with you. We have compiled a list of the most popular free stock image websites that are bound to help you spruce up your online looks.

How to Build Brand Awareness

Today brands have a variety of tools to build brand awareness with, and most of them are automated, there are still many nooks and crannies to explore before your brand starts getting the recognition it deserves.

street signs

How To Promote Your Website Offline

Having a business website is a great way to build your brand and audience. However, if not marketed properly, you will lose out on potential customers, especially those that are unable to find you in the first place. Promoting your website offline is indispensable if you want to leverage its full potential.

improving online presence

How to strengthen your online presence

If you haven’t taken your business online yet, you are potentially missing out on some serious profits. With billions of active internet users, what better way to attract new audiences and turn users into paying customers and clients. From creating a user-friendly website to getting the most of social media business accounts, the following tools will help you strengthen your online presence, increase brand awareness and ultimately boost your sales.

Website ranking

How important is original website content for your Google ranking?

If you’ve had a website for your business for a while, you will know how important a good SEO strategy is for your ranking in Google search results. However, keywords are only one factor for Google to determine your place on the list. Providing original content is an important part of your rankings.

sex toy marketing

How to market Sex Toys

Running a sex toy store might sound quite lucrative, considering the industry is worth almost US$30 billion worldwide. However, advertising pleasure products through mainstream channels is tricky. Most websites won’t allow ads for products that are rated ‘adult only’ and even social media offers little opportunity. What to do?

Newsletter

Email Marketing

In the age of social media many businesses wonder whether investing in email marketing is a waste of money. However, research has shown that email marketing is indeed still more successful. All it needs is a proper strategy and your sales and customer relationships will clearly benefit from it.

Big neon Hard Rock Cafe logo

How big should my logo be?

When designing websites for our clients, we are often asked to “make the logo bigger”. But is this a good idea? Consider the purpose of a logo on your website. Is bigger really better?

Understanding your Audience

Why understanding your audience is important

The right kind of advertising can either make or break a company, as it leaves potential customers either highly satisfied – or repulsed

Weight loss Products

How to sell weight loss products online

How effective is online marketing and what are the do’s and don’ts? Here is what you need to know if you want to sell weight loss products online.

Vodafone cancel web services

Vodafone Stop Domain, Email & Web Hosting Services

Vodafone are shutting web, email and domain hosting services as of 28th February 2019. We explain what this means for you and your business.

why blog

Why you should have a business blog

Have you considered blogging? It’s a vital digital marketing tool that helps you increase your stats, engage your audience and improve your online presence.

Why Social Media isn't enough

Why Social Media Marketing Isn’t Enough To Promote Your Business Online

An effective digital marketing strategy requires a well-designed website at the very minimum, as well as a commitment to creating useful and engaging content consistently. Social media marketing is only a small part of a much larger strategy.

how to promote your cause - ocean

How to promote your cause on the internet

Even the worthiest of causes won’t receive donations if no one has ever heard of it. This is why nonprofit organisations dedicate so much time and effort to raising awareness. Here are 9 actionable steps your organisation can implement to increase your online reach and raise more awareness of your cause.

man digging for treasure to pay for cost of seo

How Much Does SEO Cost?

Working out how much to spend on Search Engine Optimisation can be a difficult decision. This article covers some of the things that you need to think about regarding SEO, what to expect and some pointers on how to set your budget. SEO isn’t a one-size-fits-all kind of thing!

hats and coats from website visitors

What do website visitors want from your website?

Your website may need to cater to a whole range of different visitors. How can you make sure that you appeal to as many people as possible? Here are some simple guidelines that will help your website convert visitors into customers.

Bad Seo Costs Money

6 Ways Bad SEO Costs Your Company Money

There is absolutely no doubt that bad SEO costs your company money. Not just due to poor results, but also by creating lasting damage that adds more costs.

Facebook Business Page

Why you shouldn’t use a Facebook profile as your business page

Using a personal profile page to promote a business is a violation of Facebook’s Term of Service, it also puts your business at a disadvantage.Using a personal profile page to promote a business is a violation of Facebook’s Term of Service, it also puts your business at a disadvantage.

Do you really need social media?

Social media – does your business really need it?

Seems like every second article online is about how small businesses can benefit from social media. What if we told you this wasn’t necessarily the case?

Tips for Facebook Ads

Facebook has more than 1.94 billion monthly active users. If your business is not tapping into the largest online audience in the world, you’re missing out.

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