Digital Marketing Tips

Woman smiling at the camera after visiting cosmetic clinic

Marketing Appearance Medicine in New Zealand

The desire for natural-looking cosmetic enhancements is booming in New Zealand, but navigating Google Ads regulations for appearance medicine can be tricky. By focusing on benefits, highlighting expertise, and crafting compliant ad copy, you can create Google Search Ads that convert and help your practice thrive.

Maximising Your Online Presence: Tips for Small Businesses

Unlock the potential of your small business with our expert tips on maximizing your online presence. From website design to SEO and social media strategies, learn how to enhance your digital footprint and connect with your audience more effectively

What does a Google Search Ads manager do?

In digital marketing, a Google Ads manager plays a pivotal role. They are not just campaign operators, but strategic partners who navigate Google Search Ads to drive business success. From crafting targeted campaigns to analysing data for insights, their expertise ensures that your online advertising efforts are not just visible, but impactful. Understanding their multifaceted role is key to unlocking the full potential of your digital advertising strategy.

attracting ideal customer

How to Use Your Website to Attract Your Ideal Customers

Craft a website that doesn’t just attract traffic but draws in your ideal customer. From intuitive design to compelling content and smart SEO, discover the essential strategies for turning your online presence into a beacon for the clients you most want to serve. Join us as we explore the key steps to making your digital storefront not only visible but irresistibly engaging to the people who will drive your business forward.

Google Ads Expertise

The Hidden Potential: What You’re Missing Without Google Ads Expertise.

Discover the profound difference Google Ads expertise can make. From avoiding common pitfalls to harnessing the platform’s latest features, this article unveils the hidden potential of Google Ads mastery. Learn how professional insights not only optimize campaigns but also propel businesses towards sustainable digital advertising growth.

Remarketing fosters brand recognition

Transforming Clicks into Clients: The Magic of Targeted Digital Advertising

Discover how targeted advertising elevates digital marketing, seamlessly transforming casual clicks into valuable clients through precision and connection.

Google Ads Expertise

Why Every Business Owner Should Consider Google Ads

Explore the pivotal role of Google Ads in the modern business world. From boosting brand recognition to driving targeted traffic, Google Ads is a game-changer. Dive deeper to understand its unmatched reach, the value of expert handling, and how it can be the catalyst for unparalleled growth for your brand. Learn why partnering with professionals, like Energise Web, can amplify your success online.

A healthcare worker typing on a laptop.

Guide to Navigating the Challenges of Healthcare Marketing

Navigating healthcare marketing requires understanding its unique regulations and evolving patient needs. A patient-centric approach, understanding and adhering to legal and ethical standards, and leveraging digital marketing channels are essential. Tailoring content to the audience and employing data-driven metrics helps in effectively overcoming challenges in this sector, ensuring campaigns are ethical, engaging, and beneficial to both healthcare providers and patients.

AI Digital Marketing

How AI is changing the world of digital marketing

Artificial Intelligence software is all around us. With the help of AI, digital marketing has become smarter and more efficient at connecting consumers precisely with the products and services they need. How can you use AI for your business and make the most of your digital marketing strategy?

How to use annual events in your online marketing campaign

Annual events are a great way to attract new customers, increase loyalty, and boost your brand awareness. They can also help you generate more sales and revenue for your business.

How to create successful Google Ads

Google Ads can be a powerful tool to market your business online. They can help generate new leads and ultimately boost your sales. However, in order for your ad campaign to be successful, you first need to do your research.

Advertising your website on the radio

How to promote your website using radio ads

Radio advertising can be one of the most effective ways to promote your business website. If done right, going on air will help you grow your audience, attract new customers and ultimately increase sales

Domain Name Ownership

Domain Name Cybersquatting and what to do about it

There is nothing more frustrating than wanting to move your business online – only to discover someone else already owns the domain name for your business. Sometimes this is just a coincidence and can be resolved through mediation. However, it could also be a case of cybersquatting, designed to rip you off.

12 Questions To Answer For Great Website Content

There are billions of websites fighting for our attention on the world wide web. Many of them are beautifully and skilfully designed, and yet their visitor numbers are low. The reason? They are lacking the right kind of content that people are looking for. We have created a guide to show you what parts your website should definitely have.

inclusive marketing

Why you need an inclusive marketing strategy

In a world where demographics are forever changing, businesses need to ensure that their marketing efforts are tailored towards people from all different backgrounds. From breaking down stereotypes to ensuring that the diversity of their audience is reflected throughout the company – an inclusive marketing campaign is a fundamental commitment with a huge impact on your brand and society as a whole.

landing page paper plane

What makes a good landing page?

Your landing page is your business card on the internet. Having one is essential to even be found by Google and other search engines. But not every landing page will help your business grow and flourish. Only the ones with a good first impression will result in higher conversion rates.

data driven content

Why your content marketing needs to be data-driven

Content marketing is an essential tool to boost sales and increase conversions, turning website visitors into paying customers for your business. However, in order to maximise your profits, your approach should be based on data.


The Best Photo-editing Apps for 2020

The key to getting all those likes and shares to increase engagement starts with one great image. Read on to learn more.

photographer taking free stock photos

Where To Find Free Stock Photos

The images you are using on your website or social media account can influence if and how your audience will engage with you, if they take a closer look at what you have to offer and even impact their decision whether or not to do business with you. We have compiled a list of the most popular free stock image websites that are bound to help you spruce up your online looks.

brand awareness

How to Build Brand Awareness

Today brands have a variety of tools to build brand awareness with, and most of them are automated, there are still many nooks and crannies to explore before your brand starts getting the recognition it deserves.

street signs

How To Promote Your Website Offline

Having a business website is a great way to build your brand and audience. However, if not marketed properly, you will lose out on potential customers, especially those that are unable to find you in the first place. Promoting your website offline is indispensable if you want to leverage its full potential.

improving online presence

How to strengthen your online presence

If you haven’t taken your business online yet, you are potentially missing out on some serious profits. With billions of active internet users, what better way to attract new audiences and turn users into paying customers and clients. From creating a user-friendly website to getting the most of social media business accounts, the following tools will help you strengthen your online presence, increase brand awareness and ultimately boost your sales.

Website ranking

How important is original website content for your Google ranking?

If you’ve had a website for your business for a while, you will know how important a good SEO strategy is for your ranking in Google search results. However, keywords are only one factor for Google to determine your place on the list. Providing original content is an important part of your rankings.

sex toy marketing

How to market Sex Toys

Running a sex toy store might sound quite lucrative, considering the industry is worth almost US$30 billion worldwide. However, advertising pleasure products through mainstream channels is tricky. Most websites won’t allow ads for products that are rated ‘adult only’ and even social media offers little opportunity. What to do?


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