How important is original website content for your Google ranking?

Website ranking

If you’ve had a website for your business for a while, you will know how important a good SEO strategy is for your ranking in Google search results. However, keywords are only one factor for Google to determine your place on the list. Providing original content is an important part of your rankings.

How to market Sex Toys

sex toy marketing

Running a sex toy store might sound quite lucrative, considering the industry is worth almost US$30 billion worldwide. However, advertising pleasure products through mainstream channels is tricky. Most websites won’t allow ads for products that are rated ‘adult only’ and even social media offers little opportunity. What to do?

Email Marketing

Newsletter

In the age of social media many businesses wonder whether investing in email marketing is a waste of money. However, research has shown that email marketing is indeed still more successful. All it needs is a proper strategy and your sales and customer relationships will clearly benefit from it.

How big should my logo be?

Big neon Hard Rock Cafe logo

When designing websites for our clients, we are often asked to “make the logo bigger”. But is this a good idea? Consider the purpose of a logo on your website. Is bigger really better?

Why understanding your audience is important

Understanding your Audience

The right kind of advertising can either make or break a company, as it leaves potential customers either highly satisfied – or repulsed

How to sell weight loss products online

Weight loss Products

How effective is online marketing and what are the do’s and don’ts? Here is what you need to know if you want to sell weight loss products online.

Why you should have a business blog

why blog

Have you considered blogging? It’s a vital digital marketing tool that helps you increase your stats, engage your audience and improve your online presence.

Why Social Media Marketing Isn’t Enough To Promote Your Business Online

Why Social Media isn't enough

An effective digital marketing strategy requires a well-designed website at the very minimum, as well as a commitment to creating useful and engaging content consistently. Social media marketing is only a small part of a much larger strategy.

How to promote your cause on the internet

how to promote your cause - ocean

Even the worthiest of causes won’t receive donations if no one has ever heard of it. This is why nonprofit organisations dedicate so much time and effort to raising awareness. Here are 9 actionable steps your organisation can implement to increase your online reach and raise more awareness of your cause.

How Much Does SEO Cost?

man digging for treasure to pay for cost of seo

Working out how much to spend on Search Engine Optimisation can be a difficult decision. This article covers some of the things that you need to think about regarding SEO, what to expect and some pointers on how to set your budget. SEO isn’t a one-size-fits-all kind of thing!