Website performance stands as a linchpin for digital success. It shapes user interactions, influences conversion rates, determines search engine positioning, and directly impacts revenue. Thus, periodic assessments and enhancements of your website’s performance are indispensable.
Almost anyone can design a website these days. There are plenty of free tools and apps available. However, not every website will produce the desired results. Without the necessary expertise and know-how, it is easy to jeopardise your website’s performance by making simple design mistakes.
Building your own website certainly has its perks. At first glance, they are extremely cost-effective, give you full control over the design with plenty of templates to choose from, and they are convenient, often allowing you to upload and edit content from anywhere. However, when it comes to functionality, visibility and Google rankings, are DIY websites really worth the effort?
Anyone can count the number of people visiting a website. However, that information alone isn’t useful unless you know why people arrive at your website, how they got there and whether they found what they were looking for. Google Analytics can give you all the answers and more.
Over the last few years, WordPress has grown into one of the most popular content management systems in the world. Its basic features already offer a range of benefits to private and business users, but to really get the most out of your website, the following plugins should not be missing in your portfolio.
Your landing page is your business card on the internet. Having one is essential to even be found by Google and other search engines. But not every landing page will help your business grow and flourish. Only the ones with a good first impression will result in higher conversion rates.
Whether you are surfing the web on a laptop, desk computer, smartphone or tablet: A responsive web design will automatically adjust websites to fit on any device. Find out what the advantages are and how it will help grow your business.
First impressions often determine the outcome of a situation, and your appearance plays a vital part in creating your image. Most people wouldn’t wear pyjamas to a job interview as it clearly sends the wrong message. The same can be said about website fonts. Whether you get your message across or not can highly depend on how viewers perceive what you present.
You have a well-designed website with everything potential customers need to know, and yet you’re neither attracting any users or making any online sales. The problem could be that your website is not optimized for mobile devices such as smartphones and tablets. From Google rankings to increased revenue, having a mobile-friendly website is essential if you want to keep up with the competition.
Web designers can turn mediocre websites into amazing user experiences and create new websites from scratch that can significantly increase your business turnover. However, this will only work if you approach your web designer with a clear vision in mind. Here a few things to think about before designing a website.
The “About Us” page is about you and your brand. Show how unique you are and why your brand’s message is worth the attention of your audience
FAQ pages are an excellent way to help your customers find what they want, boost your credibility and show that your focus is on the customer. Here’s how you can create a killer FAQ page!
When designing websites for our clients, we are often asked to “make the logo bigger”. But is this a good idea? Consider the purpose of a logo on your website. Is bigger really better?
Responsive Web Design is a method of web design where a web page is designed to fit or scale to the display capabilities of the device it is being viewed on
97 percent of consumers read online reviews about a business before making a buying decision and there is no faster way to judge a business than by its website. Your website is your potential customer’s first impression of who you are and how you do business.
Simple website design is not quantum physics and should not be made difficult to understand. Our clients don’t have to know anything about programming jargon to use a website effectively, any more than they need to understand electrical engineering to use a toaster.
Here’s what you need to know about simple website design.
Finding a balance between engaging content and eye-catching design may seem an impossible task, particularly if you tend to favour one over the other.
There are simple ways to identify a good copywriter and ensure the important parts of your business jump off of the page. This post will look at the reasons why you need a copywriter and how to find a good match for your business.
Making your website accessible to as many people as possible isn’t just a good idea for the end user. It’s an aspiration to include as many people as possible and also serves to tell Google that you are making an effort to build content on your website to the highest of standards… that deserves high rankings!
There is no need to be intimidated by the process of getting your own web site. You will have an ongoing relationship with your web designers, so make sure that they can explain to you in simple terms the answers to the questions you ask.
When redesigning a website, it is important to consider the website structure of the old web pages to ensure that the website doesn’t lose rank on Google after it is relaunched. When we redesigned the Bay of Islands Travel Guide, we had to make sure that this wasn’t a problem.
Converting leads is the key to profitability. A slight increase in lead conversion can have huge increase in profitability. How can you make sure that time and money are not wasted pursuing poor quality leads, make sure that good quality leads are engaged and converted?
Tips for up-selling and designing an upselling strategy. Upselling is a vital part of a profitable business plan. Upselling is not new in traditional marketing and sales, but how can it be used to maximise profit and build lasting businesses relationships online?
Under Google’s ever-evolving page ranking algorithms, from April 2015, web pages that are not mobile friendly will be penalised. What does the Google mobile friendly announcement say, and what does it mean for mobile friendly web design in terms of Google ranking factors.