Search Engine Optimisation
DIY SEO – Think Twice!
Search Engine Optimisation extends far beyond simple keywords. Delve into why SEO is both an art and a science, and discover why partnering with an expert is not just preferable, but essential. From understanding ever-changing algorithms to interpreting data for actionable insights, this guide demystifies SEO and explains the importance of professional guidance for online success.
How to measure and improve your website’s performance
Website performance stands as a linchpin for digital success. It shapes user interactions, influences conversion rates, determines search engine positioning, and directly impacts revenue. Thus, periodic assessments and enhancements of your website’s performance are indispensable.
How discrimination can ruin your online reputation
Maintaining a positive profile online can be tough. Providing all your customers with a positive experience is essential if you want to keep up with the competition. Discriminating against anyone or refusing service based on personal characteristics is one of the most damaging scenarios one could encounter. Discrimination is not only illegal, but it can have dire consequences for your business and your online presence.
Does Google care about the age of your domain?
The debate about whether using an old, established domain is better than buying a new one has been around for quite some time. But does the domain age actually matter when it comes to SEO?
Is article spinning good for SEO?
Search engine optimization is one of the most complicated tasks for website owners. There is a multitude of tactics that can be used to boost your rankings with Google and Co. One of them is called article spinning. But how does it actually impact your SEO?
The 10 Most Crucial Google Ranking Factors
Google is one of the most powerful search engines in the world. If you want your website to be ranked first in search results, you need to know which Google ranking factors determine who appears where. Don’t miss out on traffic, potential customers, buyers and sales
Why you might be losing website visitors
Poor design, misleading information, and the lack of compatibility for mobile phones are only some of the reasons why online users don’t spend a lot of time on a website. Find out what other faux pas you should avoid if you want to capture your audience long enough to get your point across.
SEO For eCommerce websites – Techniques and Strategies
How you go about SEO will determine whether your business is a well-oiled machine or not. Updating your strategy will help you keep your current clientele while allowing you to gain traffic to your site without so much as lifting a finger.
How to Create a Killer “About Us” Page
The “About Us” page is about you and your brand. Show how unique you are and why your brand’s message is worth the attention of your audience
How to strengthen your online presence
If you haven’t taken your business online yet, you are potentially missing out on some serious profits. With billions of active internet users, what better way to attract new audiences and turn users into paying customers and clients. From creating a user-friendly website to getting the most of social media business accounts, the following tools will help you strengthen your online presence, increase brand awareness and ultimately boost your sales.
How important is original website content for your Google ranking?
If you’ve had a website for your business for a while, you will know how important a good SEO strategy is for your ranking in Google search results. However, keywords are only one factor for Google to determine your place on the list. Providing original content is an important part of your rankings.
Create A Killer FAQs Page [How To Guide]
FAQ pages are an excellent way to help your customers find what they want, boost your credibility and show that your focus is on the customer. Here’s how you can create a killer FAQ page!
How to Choose a Good SEO in NZ
In short, your SEO strategy results in where you will appear in search engines such as Google, Bing or Yahoo when potential clients are searching.
How much text should you have on a web page?
Providing the right amount of content on your web page can tricky. You’re trying to attract potential customers by providing valuable information without overwhelming them.
Steps in keyword research to beat your competition
Keyword research is probably one of the most important parts of SEO to get right. Choosing and tracking the wrong keywords can really negatively impact your SEO in the long run. This is why it is important to conduct proper […]
Responsive Design for SEO and Website Success in 2019
Responsive Web Design is a method of web design where a web page is designed to fit or scale to the display capabilities of the device it is being viewed on
7 User Interaction Metrics that will influence the SEO of your site
Only 28% of Business Owners, about one in four, perform SEO. We look at 7 User Interaction Metrics that will influence the SEO of your Site.
Your SEO Questions Answered
You may already know that Search Engine Optimisation (SEO) is important for your ranking your business higher on Google, but how much do you really know about it? These are the answers to the questions we hear most often. Hopefully they can clear up some of the confusion around this complicated subject.
Why Your SEO Didn’t Work
Bad SEO will not only be ineffective but it can also be detrimental to the growth of your business. Here, we take a look at what might have gone wrong and how you can turn the situation around.
How To Target Search Intent On Your Website
Today, while you may have a domain name, web-hosting and a great website built, getting your website to rank on the first page of Google for any given search term can be a big challenge. Fortunately, there’s one tactic you can use to help adapt your content to the latest in ranking systems: search intent.
Internet Marketing: Is AdWords or SEO better?
AdWords and SEO are the most powerful tools when it comes to search engine marketing, and knowing how to use them is integral to every successful marketing campaign.
Why isn’t my web page on Google?
No matter how many people are looking for websites like yours, you’ll be invisible to them if you don’t show up in the major search engines.So, if you’re not ranking on Google, it’s time to make some adjustments to your website.
How Much Does SEO Cost?
Working out how much to spend on Search Engine Optimisation can be a difficult decision. This article covers some of the things that you need to think about regarding SEO, what to expect and some pointers on how to set your budget. SEO isn’t a one-size-fits-all kind of thing!
6 Ways Bad SEO Costs Your Company Money
There is absolutely no doubt that bad SEO costs your company money. Not just due to poor results, but also by creating lasting damage that adds more costs.