Search Engine Optimisation
The Return of Long-Form Content: Does It Still Work for SEO?
With short-form content dominating social media, is there still value in writing long blog posts? For SEO, long-form content continues to hold its ground, especially when it’s structured well, built around user intent, and focused on helpful answers.
Should You Build a One-Page Website? The Pros and Cons
One-page websites might seem like a simple solution, but they often fall short on SEO, scalability, and performance. Here’s why a multi-page site works better.
Local SEO: How to Dominate Your Local Market
Master Local SEO to help your business stand out in the community and attract nearby customers. From optimising your Google Business Profile to using targeted local keywords, our guide covers essential strategies to boost your local visibility and grow your customer base.
Is It Human or Machine? How to Spot AI-Written Content
The internet is seeing a rise in AI-written content. But can you spot the difference between a human and a machine behind the words? This article equips you with the tools to become a discerning reader, uncovering the tell-tale signs of AI authorship. From repetitive phrasing to overly formal language, learn how to identify AI-generated content with confidence.
Maximising Your Online Presence: Tips for Small Businesses
Unlock the potential of your small business with our expert tips on maximizing your online presence. From website design to SEO and social media strategies, learn how to enhance your digital footprint and connect with your audience more effectively
DIY SEO – Think Twice!
Search Engine Optimisation extends far beyond simple keywords. Review why SEO is both an art and a science, and discover why partnering with an expert is not just preferable, but essential. From understanding ever-changing algorithms to interpreting data for actionable insights, this guide demystifies SEO and explains the importance of professional guidance for online success.
How to measure and improve your website’s performance
Website performance stands as a linchpin for digital success. It shapes user interactions, influences conversion rates, determines search engine positioning, and directly impacts revenue. Thus, periodic assessments and enhancements of your website’s performance are indispensable.
How discrimination can ruin your online reputation
Maintaining a positive profile online can be tough. Providing all your customers with a positive experience is essential if you want to keep up with the competition. Discriminating against anyone or refusing service based on personal characteristics is one of the most damaging scenarios one could encounter. Discrimination is not only illegal, but it can have dire consequences for your business and your online presence.
Does Google care about the age of your domain?
The debate about whether using an old, established domain is better than buying a new one has been around for quite some time. But does the domain age actually matter when it comes to SEO?
Why Article Spinning Is a Risky SEO Shortcut (And What to Do Instead)
Spinning articles might seem like a quick SEO fix, but it often does more harm than good. We explain what article spinning is, why it’s risky, and what to do instead if you want long-term results.
The 10 Most Crucial Google Ranking Factors
Google is one of the most powerful search engines in the world. If you want your website to be ranked first in search results, you need to know which Google ranking factors determine who appears where. Don’t miss out on traffic, potential customers, buyers and sales
Why you might be losing website visitors
Poor design, misleading information, and the lack of compatibility for mobile phones are only some of the reasons why online users don’t spend a lot of time on a website. Find out what other faux pas you should avoid if you want to capture your audience long enough to get your point across.
SEO For eCommerce websites – Techniques and Strategies
How you go about SEO will determine whether your business is a well-oiled machine or not. Updating your strategy will help you keep your current clientele while allowing you to gain traffic to your site without so much as lifting a finger.
How to Create a Killer “About Us” Page
The “About Us” page is about you and your brand. Show how unique you are and why your brand’s message is worth the attention of your audience
How to strengthen your online presence
If you haven’t taken your business online yet, you are potentially missing out on some serious profits. With billions of active internet users, what better way to attract new audiences and turn users into paying customers and clients. From creating a user-friendly website to getting the most of social media business accounts, the following tools will help you strengthen your online presence, increase brand awareness and ultimately boost your sales.
How important is original website content for your Google ranking?
If you’ve had a website for your business for a while, you will know how important a good SEO strategy is for your ranking in Google search results. However, keywords are only one factor for Google to determine your place on the list. Providing original content is an important part of your rankings.
Create A Killer FAQs Page [How To Guide]
FAQ pages are an excellent way to help your customers find what they want, boost your credibility and show that your focus is on the customer. Here’s how you can create a killer FAQ page!
How to Choose a Good SEO in NZ
In short, your SEO strategy results in where you will appear in search engines such as Google, Bing or Yahoo when potential clients are searching.
How much text should you have on a web page?
Providing the right amount of content on your web page can tricky. You’re trying to attract potential customers by providing valuable information without overwhelming them.
Why online reputation is important
Your online reputation is a powerful force that can shape your business success. Positive reviews and online mentions can help you attract new customers, build trust, and improve your search engine rankings. By actively managing your online presence and providing excellent customer service, you can create a positive and lasting impression.
Steps in keyword research to beat your competition
Keyword research is probably one of the most important parts of SEO to get right. Choosing and tracking the wrong keywords can really negatively impact your SEO in the long run. This is why it is important to conduct proper […]
Responsive Design for SEO and Website Success in 2019
Responsive Web Design is a method of web design where a web page is designed to fit or scale to the display capabilities of the device it is being viewed on
7 User Interaction Metrics that will influence the SEO of your site
Only 28% of Business Owners, about one in four, perform SEO. We look at 7 User Interaction Metrics that will influence the SEO of your Site.
Your SEO Questions Answered
You may already know that Search Engine Optimisation (SEO) is important for your ranking your business higher on Google, but how much do you really know about it? These are the answers to the questions we hear most often. Hopefully they can clear up some of the confusion around this complicated subject.