Why Businesses Fail at Search Engine Marketing

Search Engine Marketing

Google claims that adwords is the easiest and best way for your customers to find your business online. But if it is so simple, why are so many businesses still failing at it and spending thousands in the process?

6 Ways Bad SEO Costs Your Company Money

Bad Seo Costs Money

There is absolutely no doubt that bad SEO costs your company money. Not just due to poor results, but also by creating lasting damage that adds more costs.

What is Black Hat SEO?

Black Hat SEO tactics may result in a burst of traffic and revenue in the beginning stages, but in the long term will damage your credibility and sales.

How important are Google Reviews?

Google is the first point of contact a potential customer has with your business. Google Reviews are what help them to choose your business over another.

Why you should use Google AdWords

profit from google adwords

Most businesses don’t run Google AdWords campaigns. But the potential for new business is huge! Did you realise that more people click on the paid adverts on Google than they do on the natural results? Read more and find out why you should use Google AdWords.

The secret to creating viral content

Viral content is the ultimate word of mouth internet marketing. Is it really that hard to do, or is there a “secret” to making something go viral that you can use to your advantage? Find out how to make it happen!

How to turn website leads into sales

how to convert website leads to sales

Converting leads is the key to profitability. A slight increase in lead conversion can have huge increase in profitability. How can you make sure that time and money are not wasted pursuing poor quality leads, make sure that good quality leads are engaged and converted?

What is Content Marketing?

what is content marketing

What is content marketing and how do you create an effective content marketing strategy? This article looks at the definition of content marketing and how to create evolving content marketing plans that can be the difference between becoming a trusted brand and getting lost in the wilderness.

How to increase customer loyalty in an online world

keeping customer loyalty in an online world

Building customer loyalty online means building profitability. How can you increase customer loyalty in an online world of free information and comparison? There is a wealth of opportunity to increase customer loyalty, and it doesn’t cost the earth.

How to improve conversion rates on your website

improving website enquiries with conversion rate optimisation

How do you turn traffic into business? Improving conversion rates is essential to any growing business. But how can a website increase conversion rates sustainably? Providing more value per click and more business from a site visit?