Effective Websites for NZ Businesses

energise your results online effective websites for New Zealand businesses

What is Black Hat SEO?

Black Hat SEO tactics may result in a burst of traffic and revenue in the beginning stages, but in the long term will damage your credibility and sales.

Do I really need a Copywriter?

Do I need a copywriter

There are simple ways to identify a good copywriter and ensure the important parts of your business jump off of the page. This post will look at the reasons why you need a copywriter and how to find a good match for your business.

Web Accessibility for Vision Impaired Users

Blind person using a computer

Making your website accessible to as many people as possible isn’t just a good idea for the end user. It’s an aspiration to include as many people as possible and also serves to tell Google that you are making an effort to build content on your website to the highest of standards… that deserves high rankings!

How long does SEO take to work?

how long does seo take

How long does it take for an SEO strategy to work? How quickly are results seen from SEO changes, and how do you know when to stop, or change direction? There is no single answer. Search engines are purposefully hard to decrypt. Long term is key to success with SEO.

Are Page Rankings Still Important?

page rankings

Page rankings have been the king of website performance for many years. Is this still true? Are there better performance indicators for a website than page rankings alone? If so, what are they and how to develop a web strategy that doesn’t rely entirely on page rankings?

Google thinks your brand is misspelled

Help search engines to help you

If Google believes that you have misspelled your search query, it will show you the search results for what it thought you meant to type. Learn about Google search and SEO techniques that you can use to boost your websites ratings.

Is your website too slow for Google?

google website speed

Your website might look great but is it too slow to rank well? Google are putting more and more emphasis on ranking pages higher if they are fast, responsive and easy to use. Don’t be left behind!

Have your rankings dropped after redesigning your website?

Bay of Islands Travel Guide website design

When redesigning a website, it is important to consider the website structure of the old web pages to ensure that the website doesn’t lose rank on Google after it is relaunched. When we redesigned the Bay of Islands Travel Guide, we had to make sure that this wasn’t a problem.

What is Content Marketing?

what is content marketing

What is content marketing and how do you create an effective content marketing strategy? This article looks at the definition of content marketing and how to create evolving content marketing plans that can be the difference between becoming a trusted brand and getting lost in the wilderness.

Why SEO Guarantees are Dangerous

SEO Guarantees

While SEO Guarantees may sound great, they are not they worth as much as you think and may damage your rankings long term! What are the alternatives to offering a Page Rank Guarantee for SEO projects?