
New Zealand’s Email Marketing Laws are clearly set out in the 2007 Unsolicited Electronic Messages Act. What is included in the Act, and where does this leave email marketers when considering best practice and the law for email marketing in New Zealand?

The decision to turn self-employed is the biggest decision of almost any career; is the reality as good as the dream? How rewarding is turning self-employed in New Zealand? What are the pros and cons of becoming a contractor in New Zealand?

In May 2015, Energise Web acquired Bizlinks Developments. Bizlinks was a successful small website design business in Auckland and is now a division of Energise Web.

Under Google’s ever-evolving page ranking algorithms, from April 2015, web pages that are not mobile friendly will be penalised. What does the Google mobile friendly announcement say, and what does it mean for mobile friendly web design in terms of Google ranking factors.

Building customer loyalty online means building profitability. How can you increase customer loyalty in an online world of free information and comparison? There is a wealth of opportunity to increase customer loyalty, and it doesn’t cost the earth.

If you have a web design business or some other internet-based business and you’re looking to move into another direction, how can you work out what your business is worth? You may have worked for years building your company and when it’s time to move on, you want to make sure that you get a fair price.

With Google making more and more changes to the way they rank website search results, it is no longer business as usual in the search engine optimisation (SEO) world. You can’t get away with dodgy SEO tactics, such as buying 10,000 links from link farms. Don’t get caught out by low quality work or SEO scams!

Thirteen years ago, smartphone sales surpassed computer sales for the first time. Today, with 5.8 billion users worldwide and mobile devices accounting for 71% of internet traffic, smartphones have evolved from novelty to necessity. Explore the growth trajectory, current market trends, and what the future holds for mobile technology as we head towards 2030.

MYOB have released a report into ecommerce in New Zealand that shows businesses with a website earned significantly more than companies that are not represented online. The study included over one thousand businesses and showed that Northland companies had the lowest internet presence in the country at just 21%.

Boat dealers from Whangarei in the North Island to Wanaka in the South Island are already taking advantage of BOATS.co.nz to sell their stock. Boating professionals and can now list boats for sale on BOATS.co.nz and also update their own websites at the same time!

The Google Farmer update has destroyed rankings, and therefore web traffic and advertising revenue for a large number of good quality websites that are now struggling to recover. Was it planned that way or just an unfortunate side-effect?

If you’re looking for NZ Boats for Sale or for somewhere to sell your boat, check out UsedBoats.co.nz – it’s a new website that was launched just a month ago to offer free boat listings to both the public and boat dealers. It’s really easy too use and has some great advanced features that you can access if you sign up for a free account.