mobile friendly newsletters

How LinkedIn Can Drive your Business

Lead generation can cost hundreds of dollars, but there is a new tool; LinkedIn. Creating and nurturing good quality leads is pivotal to success. The higher the value of a product or service, the more important, and more costly, that nurturing good leads becomes.

abandoned shopping cart

Shopping Cart Abandonment – How to Stop It

The issue of abandoned carts is increasing. Why? What are the reasons behind the increase in abandoned carts and what does it mean for abandoned cart solutions? Studies have shown that the way carts are being used is changing, and so is best practice for preventing lost sales.

engage website visitors smartphone

Engage website visitors in under 30 Seconds

In a world of ever-screaming marketing noise, grabbing attention and holding it is incredibly hard. How can you possibly be heard above the general background noise of marketing? In creating a coherent, holistic marketing strategy, you can grab that attention in just 30 seconds.

2015 report on New Zealand internet trends

2015 NZ Internet Trends

Reports show that internationally, internet trends in 2015 have shown integration of mobile devices as access points to the internet. In New Zealand, 2015’s internet trends have followed suit. How else are people using the internet now? What new trends have come to light in 2015 and how can they enhance your internet marketing?

email marketing laws in nz

Staying the Right Side of New Zealand Email Marketing Law

New Zealand’s Email Marketing Laws are clearly set out in the 2007 Unsolicited Electronic Messages Act. What is included in the Act, and where does this leave email marketers when considering best practice and the law for email marketing in New Zealand?

Should you be self employed?

Should you be Self Employed? (A guide to the advantages and pitfalls)

The decision to turn self-employed is the biggest decision of almost any career; is the reality as good as the dream? How rewarding is turning self-employed in New Zealand? What are the pros and cons of becoming a contractor in New Zealand?

mobile friendly websites

Take Advantage of Google’s Mobile Friendly Website Preference

Under Google’s ever-evolving page ranking algorithms, from April 2015, web pages that are not mobile friendly will be penalised. What does the Google mobile friendly announcement say, and what does it mean for mobile friendly web design in terms of Google ranking factors.

keeping customer loyalty in an online world

How to increase customer loyalty in an online world

Building customer loyalty online means building profitability. How can you increase customer loyalty in an online world of free information and comparison? There is a wealth of opportunity to increase customer loyalty, and it doesn’t cost the earth.

yellow pages decor revived website

Yellow Pages Websites Sold 3 Times!

It’s quite common for web designers to use template websites. Often their clients aren’t even aware that this is what is happening, thinking that they are getting a custom design. But how would you feel if Yellow Pages sold you a website that they had cloned three times?

how much is your web design business worth?

How much is your website business worth?

If you have a web design business, an SEO company or some other internet-based business and you’re looking to move into another direction, how can you work out what your business is worth? You may have worked for years building your company and when it’s time to move on, you want to make sure that you get a fair price.

seo scams to watch out for

Search Engine Optimisations Scams to Watch Out For

With Google making more and more changes to the way they rank website search results, it is no longer business as usual in the search engine optimisation (SEO) world. You can’t get away with dodgy SEO tactics, such as buying 10,000 links from link farms. Don’t get caught out by low quality work or SEO scams!

online reputation ruined by lesbian ban

How Banning Lesbians Can Ruin Your Online Reputation

Online reputation is a funny thing. A few glowing reviews can make you look like a hero or a villan. Here’s a true story about a real incident that damaged a businesses online reputation and how you could handle it if it happens to you.