upselling online

How to Up-Sell Visitors to your Ecommerce Website

Tips for up-selling and designing an upselling strategy. Upselling is a vital part of a profitable business plan. Upselling is not new in traditional marketing and sales, but how can it be used to maximise profit and build lasting businesses relationships online?

Should you be self employed?

Should you be Self Employed? (A guide to the advantages and pitfalls)

The decision to turn self-employed is the biggest decision of almost any career; is the reality as good as the dream? How rewarding is turning self-employed in New Zealand? What are the pros and cons of becoming a contractor in New Zealand?

what is content marketing

What is Content Marketing?

What is content marketing and how do you create an effective content marketing strategy? This article looks at the definition of content marketing and how to create evolving content marketing plans that can be the difference between becoming a trusted brand and getting lost in the wilderness.

mobile friendly websites

Take Advantage of Google’s Mobile Friendly Website Preference

Under Google’s ever-evolving page ranking algorithms, from April 2015, web pages that are not mobile friendly will be penalised. What does the Google mobile friendly announcement say, and what does it mean for mobile friendly web design in terms of Google ranking factors.

keeping customer loyalty in an online world

How to increase customer loyalty in an online world

Building customer loyalty online means building profitability. How can you increase customer loyalty in an online world of free information and comparison? There is a wealth of opportunity to increase customer loyalty, and it doesn’t cost the earth.

What are the best colours for websites

Colour psychology on your website

Heard of colour psychology? Far from being a new science, the colours used on a website can have a surprising effect on its use. Colour as a sales tool? Sounds far-fetched, but the colour of your website could have a significant influence in its success.

improving website enquiries with conversion rate optimisation

How to improve conversion rates on your website

How do you turn traffic into business? Improving conversion rates is essential to any growing business. But how can a website increase conversion rates sustainably? Providing more value per click and more business from a site visit?

features and benefits sell the sizzle not the sausage

Features & Benefits: Sell the Sizzle, Not the Sausage!

When I’m with a client discussing the design of their new website, I often talk about selling the “sizzle”, not the “sausage”. This is an essential factor in getting the highest possible number of enquiries from your website. So what […]

How to remove browser toolbars

How to Remove Browser Toolbars You Don’t Want!

Toolbars slow your computer down, can cause crashes and are sometimes a real security risk. This article explains the problems and how to remove browser toolbars you don’t want.

seo scams to watch out for

Search Engine Optimisations Scams to Watch Out For

With Google making more and more changes to the way they rank website search results, it is no longer business as usual in the search engine optimisation (SEO) world. You can’t get away with dodgy SEO tactics, such as buying 10,000 links from link farms. Don’t get caught out by low quality work or SEO scams!

domain name ownership

Domain Name Ownership – Who Owns Yours?

Domain Name Ownership can be a real minefield. This article provides an overview of how ownership of a domain name should be recorded and what you can do about it if you have problems with your domains.

good web designer

Good Web Designers in New Zealand – How to find one

Finding a good web designer is hard! We rescue a lot of our customers from what their previous web designers have done to their websites. Here’s a few tips on how to find a good web designer in New Zealand. This article includes a list of questions you can ask to find a good web designer.