
SEO (Search Engine Optimisation) can be a confusing thing for someone trying to rank their business website higher. SEO is a huge area of expertise now and encompasses a whole range of things that can be done to improve website exposure and visits, which lead to sales. Here are a few basic pointers on what to look out for. This is by no means an extensive list but a basic guideline for someone wanting to understand a few basic terms.

If you find that Google is listing results for your website that are no longer valid, this may affect your search engine rankings and will certainly affect potential visitors to your website. This can arise due to a number of reasons and it’s best to sort them out before you end up with a stack of 404 errors in your website stats!

There’s more to registering a good domain name than just getting your company name. In fact your company name might not be the best choice for your website address. There are several things that you should consider for your new domain name.

Planning a website for your business can be a daunting job. Often, it’s a “bottom of the pile” task that can get delayed for years!