Website Beginners Help - Page 2

taped testimonials

How video testimonials can help boost your business

Customer reviews are highly influential to people in the decision-making stage when deciding on a specific product or service over another. If you want to leverage the full potential of testimonials, have your customers tell their story in front of the camera and watch your business grow.

email spoofing

Email hacked? How to prevent email spoofing

Has your email been hacked? Are you receiving emails that seem to come from you but aren’t? Or worse, are your clients receiving scam emails sent from you? Email spoofing is more common than you think. Find out what email spoofing is and how you can prevent it.

Why online reputation is important

Your online reputation is a powerful force that can shape your business success. Positive reviews and online mentions can help you attract new customers, build trust, and improve your search engine rankings. By actively managing your online presence and providing excellent customer service, you can create a positive and lasting impression.

Searching for your website

Why isn’t my web page on Google?

No matter how many people are looking for websites like yours, you’ll be invisible to them if you don’t show up in the major search engines.So, if you’re not ranking on Google, it’s time to make some adjustments to your website.

man digging for treasure to pay for cost of seo

How Much Does SEO Cost?

Working out how much to spend on Search Engine Optimisation can be a difficult decision. This article covers some of the things that you need to think about regarding SEO, what to expect and some pointers on how to set your budget. SEO isn’t a one-size-fits-all kind of thing!

hats and coats from website visitors

What do website visitors want from your website?

Your website may need to cater to a whole range of different visitors. How can you make sure that you appeal to as many people as possible? Here are some simple guidelines that will help your website convert visitors into customers.

Kid Coding

Coding and Kids

When a child understands how to code, they no longer have to accept technology as it is handed to them. They can understand how something works and adapt it to work for them.

Facebook Reviews

How Important are Facebook Reviews?

There are many ways that leads and customers can communicate with your business but how they perceive you online is influenced by your presence on Facebook.

energise website success

Graphic Design vs Content – What’s more important?

Finding a balance between engaging content and eye-catching design may seem an impossible task, particularly if you tend to favour one over the other.

energise google reviews

How important are Google Reviews?

Google is the first point of contact a potential customer has with your business. Google Reviews are what help them to choose your business over another.

Do I need a copywriter

Do I really need a Copywriter?

There are simple ways to identify a good copywriter and ensure the important parts of your business jump off of the page. This post will look at the reasons why you need a copywriter and how to find a good match for your business.

marketing online shopping websites

A guide to building your online shopping business

Building an online business can be a minefield; it certainly isn’t a case of create a site and relax. What must a new online business do to achieve success? In a busy marketplace, new online businesses must stand out, create loyalty and constantly evolve.

G Suite

Benefits of Using Google Workspace

We can show you how to harness the full potential of Google Workspace, an intuitive set of applications that are not only easy to set up but simple to work with. Find out more…

website malware protection

Protecting your WordPress Website from Malware Attacks

Much like a safe that is built to be opened, a Wordpress website (indeed any website) is vulnerable to attack because it is built to be accessed. However, there are ways that you can prevent malware from being installed on your Wordpress website. Read on to find out more…

newsletter subscriber numbers

8 Ways To Grow Your Newsletter Subscriber Numbers

Many businesses that we talk with about online marketing have best intentions when it comes to email marketing. However, if you can’t get enough subscribers, it can all fall apart as the value of writing newsletters is lessened if no one is reading them! Justify all the effort you put into providing information to your current and prospective customers by making sure that you newsletters are reaching as many people as possible! Read on to find out how…

Blind person using a computer

Web Accessibility for Vision Impaired Users

Making your website accessible to as many people as possible isn’t just a good idea for the end user. It’s an aspiration to include as many people as possible and also serves to tell Google that you are making an effort to build content on your website to the highest of standards… that deserves high rankings!

Jet boating near Queenstown

Marketing Small Tourism Businesses Online

Marketing a small tourism business online can be confusing and intimidating. Budgets can be small and time limited, so make sure that you get the best bang for your buck by being prepared!

profit from google adwords

Why you should use Google AdWords

Most businesses don’t run Google Ads campaigns. But the potential for new business is huge! Did you realise that more people click on the paid adverts on Google than they do on the natural results? Read more and find out why you should use Google Ads.

pcidss compliance

PCI DSS Compliance: Why you shouldn’t store half a credit card number

Many people running online shops have never heard of PCI DSS but are legally obliged to follow the security standards that it sets and are liable to be hit with significant penalties if their poor security breaches these exacting standards.

list of questions for web design quote

Questions to ask when getting quotes for web design

There is no need to be intimidated by the process of getting your own web site. You will have an ongoing relationship with your web designers, so make sure that they can explain to you in simple terms the answers to the questions you ask.

how long does seo take

How long does SEO take to work?

How long does it take for an SEO strategy to work? How quickly are results seen from SEO changes, and how do you know when to stop, or change direction? There is no single answer. Search engines are purposefully hard to decrypt. Long term is key to success with SEO.

page rankings

Are Page Rankings Still Important?

Page rankings have been the king of website performance for many years. Is this still true? Are there better performance indicators for a website than page rankings alone? If so, what are they and how to develop a web strategy that doesn’t rely entirely on page rankings?

Grumpy cat meme

Using Memes for Internet Marketing

If you use Facebook, you will see “memes” every day without even thinking about them. Those pictures with a comment that give you a chuckle about something that is immediately recognisable are memes. They are a way to spread concepts […]

mobile friendly newsletters

Make your Emails Mobile Friendly

If you’re sending out email marketing, how do you know that it’s working as it should? Can your promotions be easily read on a smartphone or other mobile device. What’s the best way to send out newsleters so they work on every screen? Read on to find out more…