What do website visitors want from your website?
Your website may need to cater to a whole range of different visitors. How can you make sure that you appeal to as many people as possible? Here are some simple guidelines that will help your website convert visitors into customers.
Coding and Kids
When a child understands how to code, they no longer have to accept technology as it is handed to them. They can understand how something works and adapt it to work for them.
Protecting your WordPress Website from Malware Attacks
Much like a safe that is built to be opened, a Wordpress website (indeed any website) is vulnerable to attack because it is built to be accessed. However, there are ways that you can prevent malware from being installed on your Wordpress website. Read on to find out more…
Questions to ask when getting quotes for web design
There is no need to be intimidated by the process of getting your own web site. You will have an ongoing relationship with your web designers, so make sure that they can explain to you in simple terms the answers to the questions you ask.
Accelerated Mobile Pages & the AMP Project
If you follow Google news at all, the phrase “AMP Project” may have got your attention at some point in the last few months. What on earth is it, and how can it help?
Why proving you are human is a good deed
Does it annoy you having to prove that you are not a robot, time and time again? Well what if you knew that you were doing it to protect your own interests and at the same time helping to digitalise classic books, refine maps and seek Artificial Intelligence solutions?
Is Your Website Too Slow For Google?
Your website might look great but is it too slow to rank well? Google are putting more and more emphasis on ranking pages higher if they are fast, responsive and easy to use. Don’t be left behind!
Have your rankings dropped after redesigning your website?
When redesigning a website, it is important to consider the website structure of the old web pages to ensure that the website doesn’t lose rank on Google after it is relaunched. When we redesigned the Bay of Islands Travel Guide, we had to make sure that this wasn’t a problem.
Shopping Cart Abandonment – How to Stop It
The issue of abandoned carts is increasing. Why? What are the reasons behind the increase in abandoned carts and what does it mean for abandoned cart solutions? Studies have shown that the way carts are being used is changing, and so is best practice for preventing lost sales.
How to turn website leads into sales
Converting leads is the key to profitability. A slight increase in lead conversion can have huge increase in profitability. How can you make sure that time and money are not wasted pursuing poor quality leads, make sure that good quality leads are engaged and converted?
How Buyer Personas help your website
Buyer Personas are a vital way to streamline your content strategy, enabling you to really understand the buying cycle, the attractions and the pitfalls in your website and content design. A guide in how to use buying personas effectively to drive website content.
How to Up-Sell Visitors to your Ecommerce Website
Tips for up-selling and designing an upselling strategy. Upselling is a vital part of a profitable business plan. Upselling is not new in traditional marketing and sales, but how can it be used to maximise profit and build lasting businesses relationships online?
Take Advantage of Google’s Mobile Friendly Website Preference
Under Google’s ever-evolving page ranking algorithms, from April 2015, web pages that are not mobile friendly will be penalised. What does the Google mobile friendly announcement say, and what does it mean for mobile friendly web design in terms of Google ranking factors.
Colour psychology on your website
Heard of colour psychology? Far from being a new science, the colours used on a website can have a surprising effect on its use. Colour as a sales tool? Sounds far-fetched, but the colour of your website could have a significant influence in its success.
How much is your web business worth?
If you have a web design business, an SEO company or some other internet-based business and you’re looking to move into another direction, how can you work out what your business is worth? You may have worked for years building your company and when it’s time to move on, you want to make sure that you get a fair price.
Good Web Designers in New Zealand – How to find one
Finding a good web designer is hard! We rescue a lot of our customers from what their previous web designers have done to their websites. Here’s a few tips on how to find a good web designer in New Zealand. This article includes a list of questions you can ask to find a good web designer.
Click to Call Mobile Websites: Why it’s a “must have” feature
Mobile websites are on the rise but very few of them seem to include a “click to call” function.
This is an amazingly effective feature to have on your website. It generates enquiries and improves conversions as you are getting the opportunity to engage more with the customer than via an email.
How do I get a website?
Planning a website for your business can be a daunting job. Often, it’s a “bottom of the pile” task that can get delayed for years!