Turn Bad Reviews into Good Publicity

There is no getting away from reviews, but how can you deal with negative reviews and try to turn bad reviews into a positive piece of content? Dealing with bad reviews is much easier than you may think!

Is it time to hire a Personal Assistant?

hiring a personal assistant

Many business owners eventually hire a Personal Assistant. There are so many tasks to complete in any given day and having someone to help you can free up more time, get more done and alleviate at least a marginal amount of stress!

How LinkedIn Can Drive your Business

mobile friendly newsletters

Lead generation can cost hundreds of dollars, but there is a new tool; LinkedIn. Creating and nurturing good quality leads is pivotal to success. The higher the value of a product or service, the more important, and more costly, that nurturing good leads becomes.

Engage website visitors in under 30 Seconds

engage website visitors smartphone

In a world of ever-screaming marketing noise, grabbing attention and holding it is incredibly hard. How can you possibly be heard above the general background noise of marketing? In creating a coherent, holistic marketing strategy, you can grab that attention in just 30 seconds.

How to turn website leads into sales

how to convert website leads to sales

Converting leads is the key to profitability. A slight increase in lead conversion can have huge increase in profitability. How can you make sure that time and money are not wasted pursuing poor quality leads, make sure that good quality leads are engaged and converted?

How Buyer Personas help your website

buyer personas

Buyer Personas are a vital way to streamline your content strategy, enabling you to really understand the buying cycle, the attractions and the pitfalls in your website and content design. A guide in how to use buying personas effectively to drive website content.

2015 NZ Internet Trends

2015 report on New Zealand internet trends

Reports show that internationally, internet trends in 2015 have shown integration of mobile devices as access points to the internet. In New Zealand, 2015’s internet trends have followed suit. How else are people using the internet now? What new trends have come to light in 2015 and how can they enhance your internet marketing?

Staying the Right Side of New Zealand Email Marketing Law

email marketing laws in nz

New Zealand’s Email Marketing Laws are clearly set out in the 2007 Unsolicited Electronic Messages Act. What is included in the Act, and where does this leave email marketers when considering best practice and the law for email marketing in New Zealand?

How to Up-Sell Visitors to your Ecommerce Website

upselling online

Tips for up-selling and designing an upselling strategy. Upselling is a vital part of a profitable business plan. Upselling is not new in traditional marketing and sales, but how can it be used to maximise profit and build lasting businesses relationships online?

How to increase customer loyalty in an online world

keeping customer loyalty in an online world

Building customer loyalty online means building profitability. How can you increase customer loyalty in an online world of free information and comparison? There is a wealth of opportunity to increase customer loyalty, and it doesn’t cost the earth.