Digital Marketing Tips - Page 2

improving online presence

How to strengthen your online presence

If you haven’t taken your business online yet, you are potentially missing out on some serious profits. With billions of active internet users, what better way to attract new audiences and turn users into paying customers and clients. From creating a user-friendly website to getting the most of social media business accounts, the following tools will help you strengthen your online presence, increase brand awareness and ultimately boost your sales.

Website ranking

How important is original website content for your Google ranking?

If you’ve had a website for your business for a while, you will know how important a good SEO strategy is for your ranking in Google search results. However, keywords are only one factor for Google to determine your place on the list. Providing original content is an important part of your rankings.

sex toy marketing

How to market Sex Toys

Running a sex toy store might sound quite lucrative, considering the industry is worth almost US$30 billion worldwide. However, advertising pleasure products through mainstream channels is tricky. Most websites won’t allow ads for products that are rated ‘adult only’ and even social media offers little opportunity. What to do?

Newsletter

Email Marketing

In the age of social media many businesses wonder whether investing in email marketing is a waste of money. However, research has shown that email marketing is indeed still more successful. All it needs is a proper strategy and your sales and customer relationships will clearly benefit from it.

Big neon Hard Rock Cafe logo

How big should my logo be?

When designing websites for our clients, we are often asked to “make the logo bigger”. But is this a good idea? Consider the purpose of a logo on your website. Is bigger really better?

Understanding your Audience

Why understanding your audience is important

The right kind of advertising can either make or break a company, as it leaves potential customers either highly satisfied – or repulsed

Weight loss Products

How to sell weight loss products online

How effective is online marketing and what are the do’s and don’ts? Here is what you need to know if you want to sell weight loss products online.

Why online reputation is important

Your online reputation is a powerful force that can shape your business success. Positive reviews and online mentions can help you attract new customers, build trust, and improve your search engine rankings. By actively managing your online presence and providing excellent customer service, you can create a positive and lasting impression.

Vodafone cancel web services

Vodafone Stop Domain, Email & Web Hosting Services

Vodafone are shutting web, email and domain hosting services as of 28th February 2019. We explain what this means for you and your business.

why blog

Why you should have a business blog

Have you considered blogging? It’s a vital digital marketing tool that helps you increase your stats, engage your audience and improve your online presence.

Why Social Media isn't enough

Why Social Media Marketing Isn’t Enough To Promote Your Business Online

An effective digital marketing strategy requires a well-designed website at the very minimum, as well as a commitment to creating useful and engaging content consistently. Social media marketing is only a small part of a much larger strategy.

how to promote your cause - ocean

How to promote your cause on the internet

Even the worthiest of causes won’t receive donations if no one has ever heard of it. This is why nonprofit organisations dedicate so much time and effort to raising awareness. Here are 9 actionable steps your organisation can implement to increase your online reach and raise more awareness of your cause.

man digging for treasure to pay for cost of seo

How Much Does SEO Cost?

Working out how much to spend on Search Engine Optimisation can be a difficult decision. This article covers some of the things that you need to think about regarding SEO, what to expect and some pointers on how to set your budget. SEO isn’t a one-size-fits-all kind of thing!

hats and coats from website visitors

What do website visitors want from your website?

Your website may need to cater to a whole range of different visitors. How can you make sure that you appeal to as many people as possible? Here are some simple guidelines that will help your website convert visitors into customers.

Bad Seo Costs Money

6 Ways Bad SEO Costs Your Company Money

There is absolutely no doubt that bad SEO costs your company money. Not just due to poor results, but also by creating lasting damage that adds more costs.

Facebook Business Page

Why you shouldn’t use a Facebook profile as your business page

Using a personal profile page to promote a business is a violation of Facebook’s Term of Service, it also puts your business at a disadvantage.Using a personal profile page to promote a business is a violation of Facebook’s Term of Service, it also puts your business at a disadvantage.

Do you really need social media?

Social media – does your business really need it?

Seems like every second article online is about how small businesses can benefit from social media. What if we told you this wasn’t necessarily the case?

fb call to action ad

Tips for Facebook Ads

Facebook has more than 1.94 billion monthly active users. If your business is not tapping into the largest online audience in the world, you’re missing out.

Facebook Reviews

How Important are Facebook Reviews?

There are many ways that leads and customers can communicate with your business but how they perceive you online is influenced by your presence on Facebook.

energise website success

Graphic Design vs Content – What’s more important?

Finding a balance between engaging content and eye-catching design may seem an impossible task, particularly if you tend to favour one over the other.

black hat seo

What is Black Hat SEO?

Black Hat SEO tactics may result in a burst of traffic and revenue in the beginning stages, but in the long term will damage your credibility and sales.

energise google reviews

How important are Google Reviews?

Google is the first point of contact a potential customer has with your business. Google Reviews are what help them to choose your business over another.

Do I need a copywriter

Do I really need a Copywriter?

There are simple ways to identify a good copywriter and ensure the important parts of your business jump off of the page. This post will look at the reasons why you need a copywriter and how to find a good match for your business.

marketing online shopping websites

A guide to building your online shopping business

Building an online business can be a minefield; it certainly isn’t a case of create a site and relax. What must a new online business do to achieve success? In a busy marketplace, new online businesses must stand out, create loyalty and constantly evolve.

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