Digital Marketing Tips - Page 2

How Important are Facebook Reviews?

There are many ways that leads and customers can communicate with your business but how they perceive you online is influenced by your presence on Facebook.

energise website success

Graphic Design vs Content – What’s more important?

Finding a balance between engaging content and eye-catching design may seem an impossible task, particularly if you tend to favour one over the other.

black hat seo

What is Black Hat SEO?

Black Hat SEO tactics may result in a burst of traffic and revenue in the beginning stages, but in the long term will damage your credibility and sales.

energise google reviews

How important are Google Reviews?

Google is the first point of contact a potential customer has with your business. Google Reviews are what help them to choose your business over another.

Do I need a copywriter

Do I really need a Copywriter?

There are simple ways to identify a good copywriter and ensure the important parts of your business jump off of the page. This post will look at the reasons why you need a copywriter and how to find a good match for your business.

marketing online shopping websites

A guide to building your online shopping business

Building an online business can be a minefield; it certainly isn’t a case of create a site and relax. What must a new online business do to achieve success? In a busy marketplace, new online businesses must stand out, create loyalty and constantly evolve.

8 Ways To Grow Your Newsletter Subscriber Numbers

Many businesses that we talk with about online marketing have best intentions when it comes to email marketing. However, if you can’t get enough subscribers, it can all fall apart as the value of writing newsletters is lessened if no one is reading them! Justify all the effort you put into providing information to your current and prospective customers by making sure that you newsletters are reaching as many people as possible! Read on to find out how…

Jet boating near Queenstown

Marketing Small Tourism Businesses Online

Marketing a small tourism business online can be confusing and intimidating. Budgets can be small and time limited, so make sure that you get the best bang for your buck by being prepared!

profit from google adwords

Why you should use Google AdWords

Most businesses don’t run Google Ads campaigns. But the potential for new business is huge! Did you realise that more people click on the paid adverts on Google than they do on the natural results? Read more and find out why you should use Google Ads.

list of questions for web design quote

Questions to ask when getting quotes for web design

There is no need to be intimidated by the process of getting your own web site. You will have an ongoing relationship with your web designers, so make sure that they can explain to you in simple terms the answers to the questions you ask.

page rankings

Are Page Rankings Still Important?

Page rankings have been the king of website performance for many years. Is this still true? Are there better performance indicators for a website than page rankings alone? If so, what are they and how to develop a web strategy that doesn’t rely entirely on page rankings?

Grumpy cat meme

Using Memes for Internet Marketing

If you use Facebook, you will see “memes” every day without even thinking about them. Those pictures with a comment that give you a chuckle about something that is immediately recognisable are memes. They are a way to spread concepts […]

Help search engines to help you

Google thinks your brand is misspelled

If Google believes that you have misspelled your search query, it will show you the search results for what it thought you meant to type. Learn about Google search and SEO techniques that you can use to boost your websites ratings.

mobile friendly newsletters

Make your Emails Mobile Friendly

If you’re sending out email marketing, how do you know that it’s working as it should? Can your promotions be easily read on a smartphone or other mobile device. What’s the best way to send out newsleters so they work on every screen? Read on to find out more…

The secret to creating viral content

Viral content is the ultimate word of mouth internet marketing. Is it really that hard to do, or is there a “secret” to making something go viral that you can use to your advantage? Find out how to make it happen!

Angry woman giving bad Google review

Turn Bad Google Reviews into Good Publicity

There is no getting away from reviews, but how can you deal with negative reviews and try to turn bad reviews into a positive piece of content? Dealing with bad reviews is much easier than you may think!

hiring a personal assistant

Is it time to hire a Personal Assistant?

Many business owners eventually hire a Personal Assistant. There are so many tasks to complete in any given day and having someone to help you can free up more time, get more done and alleviate at least a marginal amount of stress!

mobile friendly newsletters

How LinkedIn Can Drive your Business

Lead generation can cost hundreds of dollars, but there is a new tool; LinkedIn. Creating and nurturing good quality leads is pivotal to success. The higher the value of a product or service, the more important, and more costly, that nurturing good leads becomes.

engage website visitors smartphone

Engage Website Visitors In Under 30 Seconds

In a world of ever-screaming marketing noise, grabbing attention and holding it is incredibly hard. How can you possibly be heard above the general background noise of marketing? In creating a coherent, holistic marketing strategy, you can grab that attention in just 30 seconds.

how to convert website leads to sales

How to turn website leads into sales

Converting leads is the key to profitability. A slight increase in lead conversion can have huge increase in profitability. How can you make sure that time and money are not wasted pursuing poor quality leads, make sure that good quality leads are engaged and converted?

buyer personas

How Buyer Personas help your website

Buyer Personas are a vital way to streamline your content strategy, enabling you to really understand the buying cycle, the attractions and the pitfalls in your website and content design. A guide in how to use buying personas effectively to drive website content.

2015 report on New Zealand internet trends

2015 NZ Internet Trends

Reports show that internationally, internet trends in 2015 have shown integration of mobile devices as access points to the internet. In New Zealand, 2015’s internet trends have followed suit. How else are people using the internet now? What new trends have come to light in 2015 and how can they enhance your internet marketing?

email marketing laws in nz

Staying the Right Side of New Zealand Email Marketing Law

New Zealand’s Email Marketing Laws are clearly set out in the 2007 Unsolicited Electronic Messages Act. What is included in the Act, and where does this leave email marketers when considering best practice and the law for email marketing in New Zealand?

upselling online

How to Up-Sell Visitors to your Ecommerce Website

Tips for up-selling and designing an upselling strategy. Upselling is a vital part of a profitable business plan. Upselling is not new in traditional marketing and sales, but how can it be used to maximise profit and build lasting businesses relationships online?

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