When designing websites for our clients, we are often asked to “make the logo bigger”. But is this a good idea? Consider the purpose of a logo on your website. Is bigger really better?
The right kind of advertising can either make or break a company, as it leaves potential customers either highly satisfied – or repulsed
Vodafone are shutting web, email and domain hosting services as of 28th February 2019. We explain what this means for you and your business.
Have you considered blogging? It’s a vital digital marketing tool that helps you increase your stats, engage your audience and improve your online presence.
An effective digital marketing strategy requires a well-designed website at the very minimum, as well as a commitment to creating useful and engaging content consistently. Social media marketing is only a small part of a much larger strategy.
Even the worthiest of causes won’t receive donations if no one has ever heard of it. This is why nonprofit organisations dedicate so much time and effort to raising awareness. Here are 9 actionable steps your organisation can implement to increase your online reach and raise more awareness of your cause.
Working out how much to spend on Search Engine Optimisation can be a difficult decision. This article covers some of the things that you need to think about regarding SEO, what to expect and some pointers on how to set your budget. SEO isn’t a one-size-fits-all kind of thing!
Your website may need to cater to a whole range of different visitors. How can you make sure that you appeal to as many people as possible? Here are some simple guidelines that will help your website convert visitors into customers.
There is absolutely no doubt that bad SEO costs your company money. Not just due to poor results, but also by creating lasting damage that adds more costs.
Finding a balance between engaging content and eye-catching design may seem an impossible task, particularly if you tend to favour one over the other.
Black Hat SEO tactics may result in a burst of traffic and revenue in the beginning stages, but in the long term will damage your credibility and sales.
Google is the first point of contact a potential customer has with your business. Google Reviews are what help them to choose your business over another.
There are simple ways to identify a good copywriter and ensure the important parts of your business jump off of the page. This post will look at the reasons why you need a copywriter and how to find a good match for your business.
Building an online business can be a minefield; it certainly isn’t a case of create a site and relax. What must a new online business do to achieve success? In a busy marketplace, new online businesses must stand out, create loyalty and constantly evolve.
Many businesses that we talk with about online marketing have best intentions when it comes to email marketing. However, if you can’t get enough subscribers, it can all fall apart as the value of writing newsletters is lessened if no one is reading them! Justify all the effort you put into providing information to your current and prospective customers by making sure that you newsletters are reaching as many people as possible! Read on to find out how…
Marketing a small tourism business online can be confusing and intimidating. Budgets can be small and time limited, so make sure that you get the best bang for your buck by being prepared!
Most businesses don’t run Google Ads campaigns. But the potential for new business is huge! Did you realise that more people click on the paid adverts on Google than they do on the natural results? Read more and find out why you should use Google Ads.
There is no need to be intimidated by the process of getting your own web site. You will have an ongoing relationship with your web designers, so make sure that they can explain to you in simple terms the answers to the questions you ask.
Page rankings have been the king of website performance for many years. Is this still true? Are there better performance indicators for a website than page rankings alone? If so, what are they and how to develop a web strategy that doesn’t rely entirely on page rankings?