Digital Marketing Tips - Page 3

keeping customer loyalty in an online world

How to increase customer loyalty in an online world

Building customer loyalty online means building profitability. How can you increase customer loyalty in an online world of free information and comparison? There is a wealth of opportunity to increase customer loyalty, and it doesn’t cost the earth.

What are the best colours for websites

Colour psychology on your website

Heard of colour psychology? Far from being a new science, the colours used on a website can have a surprising effect on its use. Colour as a sales tool? Sounds far-fetched, but the colour of your website could have a significant influence in its success.

improving website enquiries with conversion rate optimisation

How to improve conversion rates on your website

How do you turn traffic into business? Improving conversion rates is essential to any growing business. But how can a website increase conversion rates sustainably? Providing more value per click and more business from a site visit?

how much is your web design business worth?

How much is your web business worth?

If you have a web design business, an SEO company or some other internet-based business and you’re looking to move into another direction, how can you work out what your business is worth? You may have worked for years building your company and when it’s time to move on, you want to make sure that you get a fair price.

public speaking how to prepare for a speech

Public Speaking: How to prepare for a 10 minute talk about your business

For most people, public speaking is right up there with heights, spiders and death as one of the greatest fears we have. In fact, it is commonly held to be our number one fear. However, preparing for a 10 minute talk about your business is really no different to preparing for a one on one sales meeting.

features and benefits sell the sizzle not the sausage

Features & Benefits: Sell the Sizzle, Not the Sausage!

Selling the sizzle and not the sausage is the best way to differentiate yourself from a business that is just selling a “thing”. Read on to find out more!

xmas email marketing tips

Email Marketing At Christmas

Email marketing leading up to Christmas is a great way to create planned purchases in your customers’ minds before the real Xmas rush starts. This article offers a few email marketing tips to get the best results possible!

domain name ownership

Domain Name Ownership – Who Owns Yours?

Domain Name Ownership can be a real minefield. This article provides an overview of how ownership of a domain name should be recorded and what you can do about it if you have problems with your domains.

Click to call button on mobile website

Click to Call Mobile Websites: Why it’s a “must have” feature

Mobile websites are on the rise but very few of them seem to include a “click to call” function.

This is an amazingly effective feature to have on your website. It generates enquiries and improves conversions as you are getting the opportunity to engage more with the customer than via an email.

online reputation ruined by lesbian ban

How Banning Lesbians Can Ruin Your Online Reputation

Online reputation is a funny thing. A few glowing reviews can make you look like a hero or a villan. Here’s a true story about a real incident that damaged a businesses online reputation and how you could handle it if it happens to you.

google adwords manage adwords help

Why you shouldn’t Manage Google Ads Campaigns yourself

I often hear stories about how my clients tried to manage Google Ads on their own and made a complete mess of it. I can understand the attraction of running your own Google Ads account but here is why you shouldn’t do it!

Pinterest search for disabled bath

How to use photos for online image marketing

A picture may be worth “a thousand words” and that’s never been more true on the internet. A potential customer who finds your picture can read your words with a click! This article explains how you can use image marketing online to lead people to your website.

mind map for website development

6 New Years Resolutions for your Website

This blog covers 6 things that you NEED to take care of this year. If your website has been left uncared for, these online marketing tips will get it working again! You’ll be surprised how much better your website will perform if you make these changes.

Advertising your website on the radio

How To Use Radio Advertising to Promote Your Website

Websites have a big advantage over other forms of traditional advertising. They’re visible 24 hours a day, 7 days a week, 365 days a year. Of course that’s great if you have lots of people viewing your website but if you don’t, how can you use radio advertising to promote your website and market your product or service? Read on to find out more!

Cybersquatting: What to do if someone else owns your domain name

Sometimes, a web design client will want a domain name that someone else already owns. Usually, this is just bad luck and they have to register something else but every now and then, they have a real problem because it is owned by a competitor or a “cybersquatter” and is a name they have trademarked, their brand or something that they had previously owned. Perhaps they are being held to ransom by the current owner, de-famed or the new owner is taking business from them. What can they do?

email for a good domain name

How to Register a Good Domain Name | Tips and Hints

There’s more to registering a good domain name than just getting your company name. In fact your company name might not be the best choice for your website address. There are several things that you should consider for your new domain name.

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