Advertising your website on the radio

How To Use Radio Advertising to Promote Your Website

Websites have a big advantage over other forms of traditional advertising. They’re visible 24 hours a day, 7 days a week, 365 days a year. Of course that’s great if you have lots of people viewing your website but if you don’t, how can you use radio advertising to promote your website and market your product or service? Read on to find out more!

Cybersquatting: What to do if someone else owns your domain name

Sometimes, a web design client will want a domain name that someone else already owns. Usually, this is just bad luck and they have to register something else but every now and then, they have a real problem because it is owned by a competitor or a “cybersquatter” and is a name they have trademarked, their brand or something that they had previously owned. Perhaps they are being held to ransom by the current owner, de-famed or the new owner is taking business from them. What can they do?

Why Bartercard is a waste of time and money

Why Bartercard is a waste of time and money [warning]

Because Bartercard increases gross turnover, many business people take a long time to realise the tangible and intangible costs that go along with marketing in the barter economy. Like AMWAY, Bartercard proponents often ignore the bottom line and focus on all the extra “cashflow” they are getting. However, reality eventually sets in once they realise what the true costs are. Avoid the pain and read this article!

Older domain names rank higher on Google

Is domain name age important to Google?

There’s an ongoing debate about whether an old domain name is better than a new domain for website ranking. Domain names are expiring all the time. This article asks if greater domain name age is better for ranking your website higher on Google. There are advantages but also pitfalls for the unwary.

Website for Bridgman Property Management Auckland

Bridgman Property Management website launched

If you’re looking for a quality property manager in Central Auckland, you can’t go past Bridgman Property Management. They are a small operation with great service!

Their new website offers a wealth of information for both tenants and landlords both. Few property managers go to this much effort

Data Recover Virus alert window

I got hit with a Data Recovery virus today!

I have spent the last 3 hours identifying and removing a nasty little attacker called the S.M.A.R.T. Data Recovery Virus. It’s a very clever piece of software that will try to convince you that your hard drive is corrupt and encourage you to enter your credit card details to “register” it and “clean” your computer. Don’t fall for it! Here is what you can do to fix the problem. Do Not attempt yourself if you’re not sure what to do.


Smartphone Growth: Why your website needs to go mobile now!

According to a report by, something amazing happened in 2011. The number of smart phones sold was greater than the number of standard computers sold. They say that mobile device sales have only just begun to hit it’s growth phase and that in a few years, mobile devices will far, far outnumber PC’s.

SEO Basics

SEO Basics for your Business Website

SEO (Search Engine Optimisation) can be a confusing thing for someone trying to rank their business website higher. SEO is a huge area of expertise now and encompasses a whole range of things that can be done to improve website exposure and visits, which lead to sales. Here are a few basic pointers on what to look out for. This is by no means an extensive list but a basic guideline for someone wanting to understand a few basic terms.

Google AdWords Training

Keyword & Market Research crucial for Google AdWords success

Internet marketing using Google AdWords can work very well if properly set up and managed. If not, it can be very frustrating and an expensive waste of time and money! Proper analysis of the market and identifying the best search terms is essential to creating an effective advert.

Facebook Timeline launches for Business Pages

Facebook Timeline has finally reached business pages and we don’t have much time! There’s some great new features including Facebook Offers, which allows business pages to offer discounts and promos to their fans that can be displayed at the store on their mobile phones. Much cooler than walking into a shop with a printout or newspaper cutting!

Moving from traditional retail to online shopping website

Moving from traditional retail to online shopping website

If you’ve been running a retail shop for years and can’t see why you need an online shop, perhaps you’re missing the big picture?

Shopping websites are growing by leaps and bounds. Deliveries from online shops are growing and shoppers are leaving traditional retail in their droves. Act now or get left behind!

Profile of Dave Smyth: Energise Web Design, Whangarei

I started building websites back in 1999, when hardly anyone in Whangarei had a website or thought they needed one! website were seen as the “latest fad”. Something that would go away and if they wanted one, they would get their nephew, who’s “good at computers” to build it for them. Things have changed a lot since then. It’s a whole new world. If you need a website, contact me for a no-obligation chat!