How to Up-Sell Visitors to your Ecommerce Website

upselling online

Tips for up-selling and designing an upselling strategy. Upselling is a vital part of a profitable business plan. Upselling is not new in traditional marketing and sales, but how can it be used to maximise profit and build lasting businesses relationships online?

Should you be Self Employed? (A guide to the advantages and pitfalls)

Should you be self employed?

The decision to turn self-employed is the biggest decision of almost any career; is the reality as good as the dream? How rewarding is turning self-employed in New Zealand? What are the pros and cons of becoming a contractor in New Zealand?

What is Content Marketing?

what is content marketing

What is content marketing and how do you create an effective content marketing strategy? This article looks at the definition of content marketing and how to create evolving content marketing plans that can be the difference between becoming a trusted brand and getting lost in the wilderness.

Take Advantage of Google’s Mobile Friendly Website Preference

mobile friendly websites

Under Google’s ever-evolving page ranking algorithms, from April 2015, web pages that are not mobile friendly will be penalised. What does the Google mobile friendly announcement say, and what does it mean for mobile friendly web design in terms of Google ranking factors.

Why SEO Guarantees are Dangerous

SEO Guarantees

While SEO Guarantees may sound great, they are not they worth as much as you think and may damage your rankings long term! What are the alternatives to offering a Page Rank Guarantee for SEO projects?

How to increase customer loyalty in an online world

keeping customer loyalty in an online world

Building customer loyalty online means building profitability. How can you increase customer loyalty in an online world of free information and comparison? There is a wealth of opportunity to increase customer loyalty, and it doesn’t cost the earth.

Colour psychology on your website

What are the best colours for websites

Heard of colour psychology? Far from being a new science, the colours used on a website can have a surprising effect on its use. Colour as a sales tool? Sounds far-fetched, but the colour of your website could have a significant influence in its success.

How to improve conversion rates on your website

improving website enquiries with conversion rate optimisation

How do you turn traffic into business? Improving conversion rates is essential to any growing business. But how can a website increase conversion rates sustainably? Providing more value per click and more business from a site visit?

Tourism SEO & Website for Cruise Milford

Cruise Milford Tourism Website and SEO

Cruise Milford operate a sightseeing boat on Milford Sound. We helped them with a new website, Google AdWords and tourism SEO in a very competitive area.

Rebuilding Rob Littlejohn Builders Website

Rob Littlejohn Builder Whangarei

A website renovation for Rob Littlejohn Builder, one of Northlands most respected builders, leading the way in superior detail, craftsmanship, and building management in all construction projects.