Blog - Page 10
Take Advantage of Google’s Mobile Friendly Website Preference
Under Google’s ever-evolving page ranking algorithms, from April 2015, web pages that are not mobile friendly will be penalised. What does the Google mobile friendly announcement say, and what does it mean for mobile friendly web design in terms of Google ranking factors.
Why SEO Guarantees are Dangerous
While SEO Guarantees may sound great, they are not they worth as much as you think and may damage your rankings long term! What are the alternatives to offering a Page Rank Guarantee for SEO projects?
How to increase customer loyalty in an online world
Building customer loyalty online means building profitability. How can you increase customer loyalty in an online world of free information and comparison? There is a wealth of opportunity to increase customer loyalty, and it doesn’t cost the earth.
Colour psychology on your website
Heard of colour psychology? Far from being a new science, the colours used on a website can have a surprising effect on its use. Colour as a sales tool? Sounds far-fetched, but the colour of your website could have a significant influence in its success.
How to improve conversion rates on your website
How do you turn traffic into business? Improving conversion rates is essential to any growing business. But how can a website increase conversion rates sustainably? Providing more value per click and more business from a site visit?
How much is your web business worth?
If you have a web design business, an SEO company or some other internet-based business and you’re looking to move into another direction, how can you work out what your business is worth? You may have worked for years building your company and when it’s time to move on, you want to make sure that you get a fair price.
How bad SEO companies can ruin your rankings [case study]
Aero Pets transport dogs and cats overseas. They can look after pets while the owners travel and arrange all vet checks, flights and export papers.
Public Speaking: How to prepare for a 10 minute talk about your business
For most people, public speaking is right up there with heights, spiders and death as one of the greatest fears we have. In fact, it is commonly held to be our number one fear. However, preparing for a 10 minute talk about your business is really no different to preparing for a one on one sales meeting.
Features & Benefits: Sell the Sizzle, Not the Sausage!
Selling the sizzle and not the sausage is the best way to differentiate yourself from a business that is just selling a “thing”. Read on to find out more!
Email Marketing At Christmas
Email marketing leading up to Christmas is a great way to create planned purchases in your customers’ minds before the real Xmas rush starts. This article offers a few email marketing tips to get the best results possible!
Search Engine Optimisations Scams to Watch Out For
With Google making more and more changes to the way they rank website search results, it is no longer business as usual in the search engine optimisation (SEO) world. You can’t get away with dodgy SEO tactics, such as buying 10,000 links from link farms. Don’t get caught out by low quality work or SEO scams!
Domain Name Ownership – Who Owns Yours?
Domain Name Ownership can be a real minefield. This article provides an overview of how ownership of a domain name should be recorded and what you can do about it if you have problems with your domains.
Good Web Designers in New Zealand – How to find one
Finding a good web designer is hard! We rescue a lot of our customers from what their previous web designers have done to their websites. Here’s a few tips on how to find a good web designer in New Zealand. This article includes a list of questions you can ask to find a good web designer.
How much does a Mobile Website Cost?
Mobile Website Cost depends on what you want to do with your website and what your starting point is. How old is your website? How was it built? Who built it? Here’s a simple guide for what to expect.
Click to Call Mobile Websites: Why it’s a “must have” feature
Mobile websites are on the rise but very few of them seem to include a “click to call” function.
This is an amazingly effective feature to have on your website. It generates enquiries and improves conversions as you are getting the opportunity to engage more with the customer than via an email.
Why you shouldn’t Manage Google Ads Campaigns yourself
I often hear stories about how my clients tried to manage Google Ads on their own and made a complete mess of it. I can understand the attraction of running your own Google Ads account but here is why you shouldn’t do it!
How to use photos for online image marketing
A picture may be worth “a thousand words” and that’s never been more true on the internet. A potential customer who finds your picture can read your words with a click! This article explains how you can use image marketing online to lead people to your website.
How to give good business referrals, gain trust and respect
Have you ever had your time wasted by a bad business referral? Giving good business referrals is an art that you can get better at by following a few simple rules.
6 New Years Resolutions for your Website
This blog covers 6 things that you NEED to take care of this year. If your website has been left uncared for, these online marketing tips will get it working again! You’ll be surprised how much better your website will perform if you make these changes.
Why Bartercard is a waste of time and money [warning]
Because Bartercard increases gross turnover, many business people take a long time to realise the tangible and intangible costs that go along with marketing in the barter economy. Like AMWAY, Bartercard proponents often ignore the bottom line and focus on all the extra “cashflow” they are getting. However, reality eventually sets in once they realise what the true costs are. Avoid the pain and read this article!
Smartphone Growth: Why your website needs to go mobile now!
According to a report by BusinessInsider.com, something amazing happened in 2011. The number of smart phones sold was greater than the number of standard computers sold. They say that mobile device sales have only just begun to hit it’s growth phase and that in a few years, mobile devices will far, far outnumber PC’s.
SEO Basics for your Business Website
SEO (Search Engine Optimisation) can be a confusing thing for someone trying to rank their business website higher. SEO is a huge area of expertise now and encompasses a whole range of things that can be done to improve website exposure and visits, which lead to sales. Here are a few basic pointers on what to look out for. This is by no means an extensive list but a basic guideline for someone wanting to understand a few basic terms.
Moving from traditional retail to online shopping website
If you’ve been running a retail shop for years and can’t see why you need an online shop, perhaps you’re missing the big picture?
Shopping websites are growing by leaps and bounds. Deliveries from online shops are growing and shoppers are leaving traditional retail in their droves. Act now or get left behind!
Dave Smyth: Energise Web Design, Whangarei
I started building websites back in 1999, when hardly anyone in Whangarei had a website or thought they needed one! website were seen as the “latest fad”. Something that would go away and if they wanted one, they would get their nephew, who’s “good at computers” to build it for them. Things have changed a lot since then. It’s a whole new world. If you need a website, contact me for a no-obligation chat!