Engage website visitors in under 30 Seconds

engage website visitors smartphone

In a world of ever-screaming marketing noise, grabbing attention and holding it is incredibly hard. How can you possibly be heard above the general background noise of marketing? In creating a coherent, holistic marketing strategy, you can grab that attention in just 30 seconds.

How to turn website leads into sales

how to convert website leads to sales

Converting leads is the key to profitability. A slight increase in lead conversion can have huge increase in profitability. How can you make sure that time and money are not wasted pursuing poor quality leads, make sure that good quality leads are engaged and converted?

How Buyer Personas help your website

buyer personas

Buyer Personas are a vital way to streamline your content strategy, enabling you to really understand the buying cycle, the attractions and the pitfalls in your website and content design. A guide in how to use buying personas effectively to drive website content.

2015 NZ Internet Trends

2015 report on New Zealand internet trends

Reports show that internationally, internet trends in 2015 have shown integration of mobile devices as access points to the internet. In New Zealand, 2015’s internet trends have followed suit. How else are people using the internet now? What new trends have come to light in 2015 and how can they enhance your internet marketing?

Staying the Right Side of New Zealand Email Marketing Law

email marketing laws in nz

New Zealand’s Email Marketing Laws are clearly set out in the 2007 Unsolicited Electronic Messages Act. What is included in the Act, and where does this leave email marketers when considering best practice and the law for email marketing in New Zealand?

How to Up-Sell Visitors to your Ecommerce Website

upselling online

Tips for up-selling and designing an upselling strategy. Upselling is a vital part of a profitable business plan. Upselling is not new in traditional marketing and sales, but how can it be used to maximise profit and build lasting businesses relationships online?

Should you be Self Employed? (A guide to the advantages and pitfalls)

Should you be self employed?

The decision to turn self-employed is the biggest decision of almost any career; is the reality as good as the dream? How rewarding is turning self-employed in New Zealand? What are the pros and cons of becoming a contractor in New Zealand?

What is Content Marketing?

what is content marketing

What is content marketing and how do you create an effective content marketing strategy? This article looks at the definition of content marketing and how to create evolving content marketing plans that can be the difference between becoming a trusted brand and getting lost in the wilderness.

Take Advantage of Google’s Mobile Friendly Website Preference

mobile friendly websites

Under Google’s ever-evolving page ranking algorithms, from April 2015, web pages that are not mobile friendly will be penalised. What does the Google mobile friendly announcement say, and what does it mean for mobile friendly web design in terms of Google ranking factors.

Why SEO Guarantees are Dangerous

SEO Guarantees

While SEO Guarantees may sound great, they are not they worth as much as you think and may damage your rankings long term! What are the alternatives to offering a Page Rank Guarantee for SEO projects?