Reports show that internationally, internet trends in 2015 have shown integration of mobile devices as access points to the internet. In New Zealand, 2015’s internet trends have followed suit. How else are people using the internet now? What new trends have come to light in 2015 and how can they enhance your internet marketing?
New Zealand’s Email Marketing Laws are clearly set out in the 2007 Unsolicited Electronic Messages Act. What is included in the Act, and where does this leave email marketers when considering best practice and the law for email marketing in New Zealand?
Tips for up-selling and designing an upselling strategy. Upselling is a vital part of a profitable business plan. Upselling is not new in traditional marketing and sales, but how can it be used to maximise profit and build lasting businesses relationships online?
The decision to turn self-employed is the biggest decision of almost any career; is the reality as good as the dream? How rewarding is turning self-employed in New Zealand? What are the pros and cons of becoming a contractor in New Zealand?
In May 2015, Energise Web acquired Bizlinks Developments. Bizlinks was a successful small website design business in Auckland and is now a division of Energise Web.
What is content marketing and how do you create an effective content marketing strategy? This article looks at the definition of content marketing and how to create evolving content marketing plans that can be the difference between becoming a trusted brand and getting lost in the wilderness.
Under Google’s ever-evolving page ranking algorithms, from April 2015, web pages that are not mobile friendly will be penalised. What does the Google mobile friendly announcement say, and what does it mean for mobile friendly web design in terms of Google ranking factors.
While SEO Guarantees may sound great, they are not they worth as much as you think and may damage your rankings long term! What are the alternatives to offering a Page Rank Guarantee for SEO projects?
If you have a web design business, an SEO company or some other internet-based business and you’re looking to move into another direction, how can you work out what your business is worth? You may have worked for years building your company and when it’s time to move on, you want to make sure that you get a fair price.
Aero Pets transport dogs and cats overseas. They can look after pets while the owners travel and arrange all vet checks, flights and export papers.
For most people, public speaking is right up there with heights, spiders and death as one of the greatest fears we have. In fact, it is commonly held to be our number one fear. However, preparing for a 10 minute talk about your business is really no different to preparing for a one on one sales meeting.
Selling the sizzle and not the sausage is the best way to differentiate yourself from a business that is just selling a “thing”. Read on to find out more!
Email marketing leading up to Christmas is a great way to create planned purchases in your customers’ minds before the real Xmas rush starts. This article offers a few email marketing tips to get the best results possible!
With Google making more and more changes to the way they rank website search results, it is no longer business as usual in the search engine optimisation (SEO) world. You can’t get away with dodgy SEO tactics, such as buying 10,000 links from link farms. Don’t get caught out by low quality work or SEO scams!
Domain Name Ownership can be a real minefield. This article provides an overview of how ownership of a domain name should be recorded and what you can do about it if you have problems with your domains.
Finding a good web designer is hard! We rescue a lot of our customers from what their previous web designers have done to their websites. Here’s a few tips on how to find a good web designer in New Zealand. This article includes a list of questions you can ask to find a good web designer.
Mobile Website Cost depends on what you want to do with your website and what your starting point is. How old is your website? How was it built? Who built it? Here’s a simple guide for what to expect.
Mobile websites are on the rise but very few of them seem to include a “click to call” function.
This is an amazingly effective feature to have on your website. It generates enquiries and improves conversions as you are getting the opportunity to engage more with the customer than via an email.
I often hear stories about how my clients tried to manage Google Ads on their own and made a complete mess of it. I can understand the attraction of running your own Google Ads account but here is why you shouldn’t do it!
A picture may be worth “a thousand words” and that’s never been more true on the internet. A potential customer who finds your picture can read your words with a click! This article explains how you can use image marketing online to lead people to your website.
Have you ever had your time wasted by a bad business referral? Giving good business referrals is an art that you can get better at by following a few simple rules.