Blog - Page 9

2015 report on New Zealand internet trends

2015 NZ Internet Trends

Reports show that internationally, internet trends in 2015 have shown integration of mobile devices as access points to the internet. In New Zealand, 2015’s internet trends have followed suit. How else are people using the internet now? What new trends have come to light in 2015 and how can they enhance your internet marketing?

email marketing laws in nz

Staying the Right Side of New Zealand Email Marketing Law

New Zealand’s Email Marketing Laws are clearly set out in the 2007 Unsolicited Electronic Messages Act. What is included in the Act, and where does this leave email marketers when considering best practice and the law for email marketing in New Zealand?

upselling online

How to Up-Sell Visitors to your Ecommerce Website

Tips for up-selling and designing an upselling strategy. Upselling is a vital part of a profitable business plan. Upselling is not new in traditional marketing and sales, but how can it be used to maximise profit and build lasting businesses relationships online?

Should you be self employed?

Should you be Self Employed? (A guide to the advantages and pitfalls)

The decision to turn self-employed is the biggest decision of almost any career; is the reality as good as the dream? How rewarding is turning self-employed in New Zealand? What are the pros and cons of becoming a contractor in New Zealand?

Bizlinks website design Auckland

Energise Web Acquires Bizlinks Developments Ltd

In May 2015, Energise Web acquired Bizlinks Developments. Bizlinks was a successful small website design business in Auckland and is now a division of Energise Web.

what is content marketing

What is Content Marketing?

What is content marketing and how do you create an effective content marketing strategy? This article looks at the definition of content marketing and how to create evolving content marketing plans that can be the difference between becoming a trusted brand and getting lost in the wilderness.

mobile friendly websites

Take Advantage of Google’s Mobile Friendly Website Preference

Under Google’s ever-evolving page ranking algorithms, from April 2015, web pages that are not mobile friendly will be penalised. What does the Google mobile friendly announcement say, and what does it mean for mobile friendly web design in terms of Google ranking factors.

SEO Guarantees

Why SEO Guarantees are Dangerous

While SEO Guarantees may sound great, they are not they worth as much as you think and may damage your rankings long term! What are the alternatives to offering a Page Rank Guarantee for SEO projects?

keeping customer loyalty in an online world

How to increase customer loyalty in an online world

Building customer loyalty online means building profitability. How can you increase customer loyalty in an online world of free information and comparison? There is a wealth of opportunity to increase customer loyalty, and it doesn’t cost the earth.

What are the best colours for websites

Colour psychology on your website

Heard of colour psychology? Far from being a new science, the colours used on a website can have a surprising effect on its use. Colour as a sales tool? Sounds far-fetched, but the colour of your website could have a significant influence in its success.

improving website enquiries with conversion rate optimisation

How to improve conversion rates on your website

How do you turn traffic into business? Improving conversion rates is essential to any growing business. But how can a website increase conversion rates sustainably? Providing more value per click and more business from a site visit?

how much is your web design business worth?

How much is your web business worth?

If you have a web design business, an SEO company or some other internet-based business and you’re looking to move into another direction, how can you work out what your business is worth? You may have worked for years building your company and when it’s time to move on, you want to make sure that you get a fair price.

aero pets pet transport overseas

How bad SEO companies can ruin your rankings [case study]

Aero Pets transport dogs and cats overseas. They can look after pets while the owners travel and arrange all vet checks, flights and export papers.

public speaking how to prepare for a speech

Public Speaking: How to prepare for a 10 minute talk about your business

For most people, public speaking is right up there with heights, spiders and death as one of the greatest fears we have. In fact, it is commonly held to be our number one fear. However, preparing for a 10 minute talk about your business is really no different to preparing for a one on one sales meeting.

features and benefits sell the sizzle not the sausage

Features & Benefits: Sell the Sizzle, Not the Sausage!

Selling the sizzle and not the sausage is the best way to differentiate yourself from a business that is just selling a “thing”. Read on to find out more!

xmas email marketing tips

Email Marketing At Christmas

Email marketing leading up to Christmas is a great way to create planned purchases in your customers’ minds before the real Xmas rush starts. This article offers a few email marketing tips to get the best results possible!

seo scams to watch out for

Search Engine Optimisations Scams to Watch Out For

With Google making more and more changes to the way they rank website search results, it is no longer business as usual in the search engine optimisation (SEO) world. You can’t get away with dodgy SEO tactics, such as buying 10,000 links from link farms. Don’t get caught out by low quality work or SEO scams!

domain name ownership

Domain Name Ownership – Who Owns Yours?

Domain Name Ownership can be a real minefield. This article provides an overview of how ownership of a domain name should be recorded and what you can do about it if you have problems with your domains.

good web designer

Good Web Designers in New Zealand – How to find one

Finding a good web designer is hard! We rescue a lot of our customers from what their previous web designers have done to their websites. Here’s a few tips on how to find a good web designer in New Zealand. This article includes a list of questions you can ask to find a good web designer.

Girl holding a smartphone asking how much does a mobile website cost?

How much does a Mobile Website Cost?

Mobile Website Cost depends on what you want to do with your website and what your starting point is. How old is your website? How was it built? Who built it? Here’s a simple guide for what to expect.

Click to call button on mobile website

Click to Call Mobile Websites: Why it’s a “must have” feature

Mobile websites are on the rise but very few of them seem to include a “click to call” function.

This is an amazingly effective feature to have on your website. It generates enquiries and improves conversions as you are getting the opportunity to engage more with the customer than via an email.

google adwords manage adwords help

Why you shouldn’t Manage Google Ads Campaigns yourself

I often hear stories about how my clients tried to manage Google Ads on their own and made a complete mess of it. I can understand the attraction of running your own Google Ads account but here is why you shouldn’t do it!

Pinterest search for disabled bath

How to use photos for online image marketing

A picture may be worth “a thousand words” and that’s never been more true on the internet. A potential customer who finds your picture can read your words with a click! This article explains how you can use image marketing online to lead people to your website.

Hand shake for business referral

How to give good business referrals, gain trust and respect

Have you ever had your time wasted by a bad business referral? Giving good business referrals is an art that you can get better at by following a few simple rules.

x

Google Reviews

4.9 45 reviews