email marketing laws in nz

Staying the Right Side of New Zealand Email Marketing Law

New Zealand’s Email Marketing Laws are clearly set out in the 2007 Unsolicited Electronic Messages Act. What is included in the Act, and where does this leave email marketers when considering best practice and the law for email marketing in New Zealand?

upselling online

How to Up-Sell Visitors to your Ecommerce Website

Tips for up-selling and designing an upselling strategy. Upselling is a vital part of a profitable business plan. Upselling is not new in traditional marketing and sales, but how can it be used to maximise profit and build lasting businesses relationships online?

Should you be self employed?

Should you be Self Employed? (A guide to the advantages and pitfalls)

The decision to turn self-employed is the biggest decision of almost any career; is the reality as good as the dream? How rewarding is turning self-employed in New Zealand? What are the pros and cons of becoming a contractor in New Zealand?

Bizlinks website design Auckland

Energise Web Acquires Bizlinks Developments Ltd

In May 2015, Energise Web acquired Bizlinks Developments. Bizlinks was a successful small website design business in Auckland and is now a division of Energise Web.

what is content marketing

What is Content Marketing?

What is content marketing and how do you create an effective content marketing strategy? This article looks at the definition of content marketing and how to create evolving content marketing plans that can be the difference between becoming a trusted brand and getting lost in the wilderness.

mobile friendly websites

Take Advantage of Google’s Mobile Friendly Website Preference

Under Google’s ever-evolving page ranking algorithms, from April 2015, web pages that are not mobile friendly will be penalised. What does the Google mobile friendly announcement say, and what does it mean for mobile friendly web design in terms of Google ranking factors.

SEO Guarantees

Why SEO Guarantees are Dangerous

While SEO Guarantees may sound great, they are not they worth as much as you think and may damage your rankings long term! What are the alternatives to offering a Page Rank Guarantee for SEO projects?

keeping customer loyalty in an online world

How to increase customer loyalty in an online world

Building customer loyalty online means building profitability. How can you increase customer loyalty in an online world of free information and comparison? There is a wealth of opportunity to increase customer loyalty, and it doesn’t cost the earth.

What are the best colours for websites

Colour psychology on your website

Heard of colour psychology? Far from being a new science, the colours used on a website can have a surprising effect on its use. Colour as a sales tool? Sounds far-fetched, but the colour of your website could have a significant influence in its success.

improving website enquiries with conversion rate optimisation

How to improve conversion rates on your website

How do you turn traffic into business? Improving conversion rates is essential to any growing business. But how can a website increase conversion rates sustainably? Providing more value per click and more business from a site visit?

Cruise Milford Tourism Website and SEO

Tourism SEO & Website for Cruise Milford

Cruise Milford operate a sightseeing boat on Milford Sound. We helped them with a new website, Google AdWords and tourism SEO in a very competitive area.

Rob Littlejohn Builder Whangarei

Rebuilding Rob Littlejohn Builders Website

A website renovation for Rob Littlejohn Builder, one of Northlands most respected builders, leading the way in superior detail, craftsmanship, and building management in all construction projects.