What the online shopping boom means for traditional retailers
The way Kiwis shop has changed dramatically over the last decade. Online sales continue to be on the rise, while more brick-and-mortar stores are closing now than ever before. What does the future hold for traditional retailers?
Does Google care about the age of your domain?
The debate about whether using an old, established domain is better than buying a new one has been around for quite some time. But does the domain age actually matter when it comes to SEO?
How to promote your website using radio ads
Radio advertising can be one of the most effective ways to promote your business website. If done right, going on air will help you grow your audience, attract new customers and ultimately increase sales
Domain Name Cybersquatting and what to do about it
There is nothing more frustrating than wanting to move your business online – only to discover someone else already owns the domain name for your business. Sometimes this is just a coincidence and can be resolved through mediation. However, it could also be a case of cybersquatting, designed to rip you off.
Benefits of Using Google Workspace
We can show you how to harness the full potential of Google Workspace, an intuitive set of applications that are not only easy to set up but simple to work with. Find out more…
Protecting your WordPress Website from Malware Attacks
Much like a safe that is built to be opened, a Wordpress website (indeed any website) is vulnerable to attack because it is built to be accessed. However, there are ways that you can prevent malware from being installed on your Wordpress website. Read on to find out more…
What is Malware? Prevention & Cure
When visiting clients at their place of work, we often find that they have suspect software on their computers. It can be an extra toolbar, a “useful app” or annoying pop ups. They may seem innocent enough but what are they doing in the background? Find out more…
Marketing Small Tourism Businesses Online
Marketing a small tourism business online can be confusing and intimidating. Budgets can be small and time limited, so make sure that you get the best bang for your buck by being prepared!
Why you should use Google AdWords
Most businesses don’t run Google Ads campaigns. But the potential for new business is huge! Did you realise that more people click on the paid adverts on Google than they do on the natural results? Read more and find out why you should use Google Ads.
How LinkedIn Can Drive your Business
Lead generation can cost hundreds of dollars, but there is a new tool; LinkedIn. Creating and nurturing good quality leads is pivotal to success. The higher the value of a product or service, the more important, and more costly, that nurturing good leads becomes.
How Buyer Personas help your website
Buyer Personas are a vital way to streamline your content strategy, enabling you to really understand the buying cycle, the attractions and the pitfalls in your website and content design. A guide in how to use buying personas effectively to drive website content.
2015 NZ Internet Trends
Reports show that internationally, internet trends in 2015 have shown integration of mobile devices as access points to the internet. In New Zealand, 2015’s internet trends have followed suit. How else are people using the internet now? What new trends have come to light in 2015 and how can they enhance your internet marketing?
Staying the Right Side of New Zealand Email Marketing Law
New Zealand’s Email Marketing Laws are clearly set out in the 2007 Unsolicited Electronic Messages Act. What is included in the Act, and where does this leave email marketers when considering best practice and the law for email marketing in New Zealand?
How to Up-Sell Visitors to your Ecommerce Website
Tips for up-selling and designing an upselling strategy. Upselling is a vital part of a profitable business plan. Upselling is not new in traditional marketing and sales, but how can it be used to maximise profit and build lasting businesses relationships online?
Should you be Self Employed? (A guide to the advantages and pitfalls)
The decision to turn self-employed is the biggest decision of almost any career; is the reality as good as the dream? How rewarding is turning self-employed in New Zealand? What are the pros and cons of becoming a contractor in New Zealand?
How much is your web business worth?
If you have a web design business, an SEO company or some other internet-based business and you’re looking to move into another direction, how can you work out what your business is worth? You may have worked for years building your company and when it’s time to move on, you want to make sure that you get a fair price.
Public Speaking: How to prepare for a 10 minute talk about your business
For most people, public speaking is right up there with heights, spiders and death as one of the greatest fears we have. In fact, it is commonly held to be our number one fear. However, preparing for a 10 minute talk about your business is really no different to preparing for a one on one sales meeting.
Features & Benefits: Sell the Sizzle, Not the Sausage!
Selling the sizzle and not the sausage is the best way to differentiate yourself from a business that is just selling a “thing”. Read on to find out more!
How to give good business referrals, gain trust and respect
Have you ever had your time wasted by a bad business referral? Giving good business referrals is an art that you can get better at by following a few simple rules.
Why Bartercard is a waste of time and money [warning]
Because Bartercard increases gross turnover, many business people take a long time to realise the tangible and intangible costs that go along with marketing in the barter economy. Like AMWAY, Bartercard proponents often ignore the bottom line and focus on all the extra “cashflow” they are getting. However, reality eventually sets in once they realise what the true costs are. Avoid the pain and read this article!
Smartphone Growth: Why your website needs to go mobile now!
According to a report by BusinessInsider.com, something amazing happened in 2011. The number of smart phones sold was greater than the number of standard computers sold. They say that mobile device sales have only just begun to hit it’s growth phase and that in a few years, mobile devices will far, far outnumber PC’s.
Moving from traditional retail to online shopping website
If you’ve been running a retail shop for years and can’t see why you need an online shop, perhaps you’re missing the big picture?
Shopping websites are growing by leaps and bounds. Deliveries from online shops are growing and shoppers are leaving traditional retail in their droves. Act now or get left behind!
Study shows NZ businesses with websites make more money
MYOB have released a report into ecommerce in New Zealand that shows businesses with a website earned significantly more than companies that are not represented online. The study included over one thousand businesses and showed that Northland companies had the lowest internet presence in the country at just 21%.
How do I get a website?
Planning a website for your business can be a daunting job. Often, it’s a “bottom of the pile” task that can get delayed for years!