Effective Websites for NZ Businesses

energise your results online effective websites for New Zealand businesses

Graphic Design vs Content – What’s more important?

Finding a balance between engaging content and eye-catching design may seem an impossible task, particularly if you tend to favour one over the other.

Do I really need a Copywriter?

Do I need a copywriter

There are simple ways to identify a good copywriter and ensure the important parts of your business jump off of the page. This post will look at the reasons why you need a copywriter and how to find a good match for your business.

Web Accessibility for Vision Impaired Users

Blind person using a computer

Making your website accessible to as many people as possible isn’t just a good idea for the end user. It’s an aspiration to include as many people as possible and also serves to tell Google that you are making an effort to build content on your website to the highest of standards… that deserves high rankings!

Questions to ask when getting quotes for web design

list of questions for web design quote

There is no need to be intimidated by the process of getting your own web site. You will have an ongoing relationship with your web designers, so make sure that they can explain to you in simple terms the answers to the questions you ask.

Have your rankings dropped after redesigning your website?

Bay of Islands Travel Guide website design

When redesigning a website, it is important to consider the website structure of the old web pages to ensure that the website doesn’t lose rank on Google after it is relaunched. When we redesigned the Bay of Islands Travel Guide, we had to make sure that this wasn’t a problem.

How to turn website leads into sales

how to convert website leads to sales

Converting leads is the key to profitability. A slight increase in lead conversion can have huge increase in profitability. How can you make sure that time and money are not wasted pursuing poor quality leads, make sure that good quality leads are engaged and converted?

How to Up-Sell Visitors to your Ecommerce Website

upselling online

Tips for up-selling and designing an upselling strategy. Upselling is a vital part of a profitable business plan. Upselling is not new in traditional marketing and sales, but how can it be used to maximise profit and build lasting businesses relationships online?

Take Advantage of Google’s Mobile Friendly Website Preference

mobile friendly websites

Under Google’s ever-evolving page ranking algorithms, from April 2015, web pages that are not mobile friendly will be penalised. What does the Google mobile friendly announcement say, and what does it mean for mobile friendly web design in terms of Google ranking factors.

Colour psychology on your website

What are the best colours for websites

Heard of colour psychology? Far from being a new science, the colours used on a website can have a surprising effect on its use. Colour as a sales tool? Sounds far-fetched, but the colour of your website could have a significant influence in its success.

How much is your website business worth?

how much is your web design business worth?

If you have a web design business, an SEO company or some other internet-based business and you’re looking to move into another direction, how can you work out what your business is worth? You may have worked for years building your company and when it’s time to move on, you want to make sure that you get a fair price.