Blog - Page 2

fabric structures responsive website

Making Responsive Websites Work For You

Whether you are surfing the web on a laptop, desk computer, smartphone or tablet: A responsive web design will automatically adjust websites to fit on any device. Find out what the advantages are and how it will help grow your business.

Simultaneous Contrast: How colours affect your perception

First described in 1839, a physical phenomenon called simultaneous contrast has major implications for web designers today. It explains how and why colours seem to change right before our eyes when paired with other colours. Find out what this means for your website.

How to Create Engaging Website Content

Getting online users to visit your website is only just the beginning. If you want them to stay, engage and eventually become loyal customers, you need to provide content that is relevant to them. The best way of doing that is by getting your audience to help you write content for your website. Here is how.

Website Fonts

How to choose the right font for your website

First impressions often determine the outcome of a situation, and your appearance plays a vital part in creating your image. Most people wouldn’t wear pyjamas to a job interview as it clearly sends the wrong message. The same can be said about website fonts. Whether you get your message across or not can highly depend on how viewers perceive what you present.

interusage

How are Kiwis using the internet?

More than 90 per cent of Kiwis are using the internet on a regular basis. From online shopping and video streaming to social networking and ecommerce, surfing the web has never been so popular. And numbers continue to rise, especially since the world got stuck in a global pandemic.

Freelancer challenges

The Biggest Challenges Freelancers Face on a Daily Basis

Freelancers have a key role in almost every industry. However, freelancers cope with a unique set of problems in their working lifestyle. Get to know the prevalent issues in their field and how you can solve them.

data driven content

Why your content marketing needs to be data-driven

Content marketing is an essential tool to boost sales and increase conversions, turning website visitors into paying customers for your business. However, in order to maximise your profits, your approach should be based on data.

Google Guides

How your business can benefit from Google Guides

Actively marketing your business online can be costly and time-consuming. User-generated content such as produced on Google Guides is a valuable asset and should not be under-estimated. Utilized the right way, Google Guides can increase your online visibility and boost your SEO rankings.

digital privacy

Get ready for the new Privacy Act

From December 2020 onwards, new amendments to the Privacy Act come into force to ensure personal information is kept safe in the light of technological and global trading developments. Find out what this means for your business.

Shopping Cart Abandonment: What Are its Causes and How Can You Fix It

Shopping Cart Abandonment is one of the key reasons why many e-commerce sites lose out on customers. This article will take a look at the problem in detail.

The Best Photo-editing Apps for 2020

The key to getting all those likes and shares to increase engagement starts with one great image. Read on to learn more.

photographer taking free stock photos

Where To Find Free Stock Photos

The images you are using on your website or social media account can influence if and how your audience will engage with you, if they take a closer look at what you have to offer and even impact their decision whether or not to do business with you. We have compiled a list of the most popular free stock image websites that are bound to help you spruce up your online looks.

mountains

The 10 Most Crucial Google Ranking Factors

Google is one of the most powerful search engines in the world. If you want your website to be ranked first in search results, you need to know which Google ranking factors determine who appears where. Don’t miss out on traffic, potential customers, buyers and sales

google my business search for fruit

How To Google My Business

From choosing the right category to maintaining your listing: With the right approach, Google My Business has the potential to improve website visits, grow your audience and turn browsing visitors into paying customers.

The State of Cybersecurity in New Zealand during Covid-19

With cybercriminals taking advantage of the Covid-19 situation, Cybersecurity concerns have been increasing in New Zealand. Learn how you can protect your devices and stay secured in simple steps.

How Covid-19 has changed the online business world

Empty shelves because of panic-buying, entire websites crashing due to overload and traditional retail stores having to close their storefronts to customers were only some of the initial impacts of Covid-19 on businesses around the globe. The Coronavirus pandemic has changed the way we shop and the trends are likely to stay for the time being. For online retailers this opens up plenty of new opportunities, if they can overcome the challenges that come with it.

Screen Sharing Options For PCs

Home Office is the way to go since Covid-19 began spreading around the globe. For many, this has brought new technological challenges as they require to connect with others, work together on projects or seek advice when something isn’t working. Screen-sharing tools provide the perfect solution and range from basic services to offering premium features such as video conferencing and remote control access.

Exit

Why you might be losing website visitors

Poor design, misleading information, and the lack of compatibility for mobile phones are only some of the reasons why online users don’t spend a lot of time on a website. Find out what other faux pas you should avoid if you want to capture your audience long enough to get your point across.

SEO for Ecommerce

SEO For eCommerce websites – Techniques and Strategies

How you go about SEO will determine whether your business is a well-oiled machine or not. Updating your strategy will help you keep your current clientele while allowing you to gain traffic to your site without so much as lifting a finger.

How online tools can improve customer experiences

Customer experience is more important than price or product when it comes to making a purchase decision. Technology can help offer your customers a service that is tailored to their needs, thus creating the ultimate customer experience.

How to change your Logo

A company’s logo is often the first thing people see and remember. Changing it can have a positive impact on your brand if it is done for the right reasons. To ensure the process is a successful one, here are a few things to consider for the redesign.

Shop Local – How to make it happen!

Shopping local supports one’s community in many ways. It creates and maintains jobs, keeps the money circulating in the neighbourhood and the local economy strong. However, when money is tight and big chains offer cheap deals around the clock, how can small businesses and retailers continue to attract customers and get them to shop local?

Should your business be using a live chat software?

Customer service can make or break a business. There are many ways to improve customer interactions and strengthen relationships. Live chats are definitely an option to consider. Used wisely, live chats can be a powerful tool to turn website users into long term paying customers.

Runner on the starting line planning their business after lockdown

Coping After Covid – Get Your Business Going Again!

Lockdown has been tough for many businesses. How quickly your business gets going again will have a lot to do with how much planning you put into your marketing. Take some time to work on your business and you’ll be too busy to work in it!

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