Blog - Page 5

How video testimonials can help boost your business

Customer reviews are highly influential to people in the decision-making stage when deciding on a specific product or service over another. If you want to leverage the full potential of testimonials, have your customers tell their story in front of the camera and watch your business grow.

What happens to your online identity after you die?

Social media, online banking, online shopping, email and more. The number of digital services we use regularly is endless and our online identity grows almost daily. What happens to all those accounts when we die? Who is allowed to access them and the data connected with them?

How to strengthen your online presence

If you haven’t taken your business online yet, you are potentially missing out on some serious profits. With billions of active internet users, what better way to attract new audiences and turn users into paying customers and clients. From creating a user-friendly website to getting the most of social media business accounts, the following tools will help you strengthen your online presence, increase brand awareness and ultimately boost your sales.

How to protect your brand online

Online brand attacks happen on a daily basis. Whether it’s the competition stealing potential customers away by misusing your brand, or scammers luring unsuspecting users onto dubious websites. The consequences for your business can be devastating, so you need to have adequate measures in place to protect your brand against online theft.

WordPress security – how to protect your website

With more than 60% of the market share, Wordpress is the most popular choice for anyone wanting to build a professional website. However, this popularity comes with a price. Malicious software, cyber-attacks and stolen data are only some of the issues that website owners have to deal with. How can you protect your Wordpress website from unwanted hackers?

Why you should keep your website software up to date

A business website is one of your most essential marketing tools. You want it to help attract new customers, engage existing ones long-term and ultimately increase your company’s revenue. Providing fresh content is one way of making sure your website achieves all these things. However, if your website software is outdated, you risk a drop in Google rankings along with major security and performance issues.

How important is original website content for your Google ranking?

If you’ve had a website for your business for a while, you will know how important a good SEO strategy is for your ranking in Google search results. However, keywords are only one factor for Google to determine your place on the list. Providing original content is an important part of your rankings.

Why your business domain should also be your email

Free email providers are great for personal use, but when it comes to your business, saving money on emails will actually cost you more in the long run. There are many reasons why your company name should not only be your website domain, but also your email domain.

How to market Sex Toys

Running a sex toy store might sound quite lucrative, considering the industry is worth almost US$30 billion worldwide. However, advertising pleasure products through mainstream channels is tricky. Most websites won’t allow ads for products that are rated ‘adult only’ and even social media offers little opportunity. What to do?

Best Web Browser in 2019

Browsing the internet can be an enjoyable experience or a daily standoff with technology. Which browser works best for you depends on personal preference, but also highly on the operating system of the devices you are using. Here is our pick of the best web browsers in 2019.

Cheap Web Hosting – is it really worth it?

When you’re building a website, it’s tempting to cut a few corners and go for the cheapest web hosting option on the market. Lack of support and limited functionality are only some of the issues you are most likely to encounter.

Email Marketing

In the age of social media many businesses wonder whether investing in email marketing is a waste of money. However, research has shown that email marketing is indeed still more successful. All it needs is a proper strategy and your sales and customer relationships will clearly benefit from it.

Create A Killer FAQs Page [How To Guide]

FAQ pages are an excellent way to help your customers find what they want, boost your credibility and show that your focus is on the customer. Here’s how you can create a killer FAQ page!

How big should my logo be?

When designing websites for our clients, we are often asked to “make the logo bigger”. But is this a good idea? Consider the purpose of a logo on your website. Is bigger really better?

Email hacked? How to prevent email spoofing

Has your email been hacked? Are you receiving emails that seem to come from you but aren’t? Or worse, are your clients receiving scam emails sent from you? Email spoofing is more common than you think. Find out what email spoofing is and how you can prevent it.