Blog - Page 3
How discrimination can ruin your online reputation
Maintaining a positive profile online can be tough. Providing all your customers with a positive experience is essential if you want to keep up with the competition. Discriminating against anyone or refusing service based on personal characteristics is one of the most damaging scenarios one could encounter. Discrimination is not only illegal, but it can have dire consequences for your business and your online presence.
How to avoid common website design mistakes
Almost anyone can design a website these days. There are plenty of free tools and apps available. However, not every website will produce the desired results. Without the necessary expertise and know-how, it is easy to jeopardise your website’s performance by making simple design mistakes.
How to optimise your website for visual searches
Did you know that Jennifer Lopez brought a change in the way we can use Google’s search engine? Thanks to the singer and actress, Google started introducing visual searches back in 2001. The technology has since gained immense popularity and can give your business a significant boost in sales.
What Domain Authority 2.0 means for your website
Keeping up with Google’s ever-changing algorithms and its more than 200 ranking factors can be a daunting task. If you would like to know how likely your website will appear in search engine results, Domain Authority 2.0 can help you out.
What the online shopping boom means for traditional retailers
The way Kiwis shop has changed dramatically over the last decade. Online sales continue to be on the rise, while more brick-and-mortar stores are closing now than ever before. What does the future hold for traditional retailers?
How to use Google search effectively
Google Search has been an increasingly valuable tool for people around the world. Every year, trillions of search queries are undertaken – with varying results. How many attempts do you usually need to find what you are really looking for?
How to create successful Google Ads
Google Ads can be a powerful tool to market your business online. They can help generate new leads and ultimately boost your sales. However, in order for your ad campaign to be successful, you first need to do your research.
Do free DIY website builders work?
Building your own website certainly has its perks. At first glance, they are extremely cost-effective, give you full control over the design with plenty of templates to choose from, and they are convenient, often allowing you to upload and edit content from anywhere. However, when it comes to functionality, visibility and Google rankings, are DIY websites really worth the effort?
Optimise your online shop for older users
The majority of New Zealanders are regularly using the internet to browse products and services, often making the step from undertaking research to making an actual purchase online. While the younger generation tends to be more familiar with eCommerce stores, older people aged 65 and above have increased their online spending in recent years, and their number is growing. How can you optimize your website for your older customers?
Unveiling the Dark Side of Website Hacking
What motivates people to hack websites? How can you protect your website from cyber threats? Get expert insights on common hacking methods and prevention strategies to safeguard your online presence.
Website links and their impact on SEO
It is commonly known that websites with a number of links tend to rank higher in search engine results than those without any links at all. However, which kinds of links are the most valuable ones for SEO purposes and what do you need to consider when placing them?
How the quality of your website affects search engine results
Google uses several factors to determine whether a website is of high or low quality. How well your website performs in each category ultimately impacts on how visible it will be in search engine results.
Artificial Intelligence Text To Image Generators
Unleash your creativity with text to image AI generators. Transform your descriptions into stunning images with just a few clicks. Say goodbye to the limitations of traditional art and hello to the possibilities of AI technology.
Social Media and Mental Health: The Impact of the Digital Age
Social media can affect business owners mental health by increasing stress, burnout, and feelings of isolation. They may also feel pressure to present a perfect image online, which can lead to anxiety and depression. It’s important for business owners to set boundaries and use social media mindfully to avoid these negative effects.
Does Google care about the age of your domain?
The debate about whether using an old, established domain is better than buying a new one has been around for quite some time. But does the domain age actually matter when it comes to SEO?
How Kiwis want to pay online
Credit cards have long been the preferred way for Kiwis to pay for their online shopping trips. However, they are by far not the only option. New digital solutions have become increasingly popular in recent years. If your online shopping only allows accepts payment via the traditional plastic card, you may be losing out.
How to promote your website using radio ads
Radio advertising can be one of the most effective ways to promote your business website. If done right, going on air will help you grow your audience, attract new customers and ultimately increase sales
Why Article Spinning Is a Risky SEO Shortcut (And What to Do Instead)
Spinning articles might seem like a quick SEO fix, but it often does more harm than good. We explain what article spinning is, why it’s risky, and what to do instead if you want long-term results.
Domain Name Cybersquatting and what to do about it
There is nothing more frustrating than wanting to move your business online – only to discover someone else already owns the domain name for your business. Sometimes this is just a coincidence and can be resolved through mediation. However, it could also be a case of cybersquatting, designed to rip you off.
How to recover from a Google penalty
Being kicked off Google search engine results is a nightmare for any website owner. The worst of all penalties handed out by the internet giant can happen to anyone. Do you know what you need to do if it happens to you?
NZ eCommerce Stats
The last couple of years have been repeatedly disrupted by lockdowns and strict public health measures to navigate through the Coronavirus pandemic. Not being able to shop in-store, supply chain disruptions and economic restraints have significantly changed the way Kiwis shop. More purchases are being made online than ever before. But with normality returning, how can eCommerce merchants set up their businesses for a successful future?
How are Kiwis using the internet?
The global Coronavirus pandemic has changed the way we utilize the internet in many ways. Whether it is accessing social media or purchasing goods and services online: The #Digital2022 report reveals how Kiwis prefer to spend their time when surfing the world wide web.
How to write location-specific website content
Unless your business operates on a national or global level, you need to attract the right audience in the right places. Part of your success will be determined by how well you can weave your location into your website content.
Email address vs. contact form: What should I put on my website?
The more options online users have to communicate with you, the better for your business. However, is it wise to publicly display your email address? Or does a contact form do the trick?