Blog - Page 3

Chatbot

How To Use Chatbots For Your Business

Artificial intelligence software such as chatbots can be a valuable addition to your business. By automating processes such as customer service, chatbots can be incredibly useful to save manpower, time and money and also increase brand loyalty.

How to Build Brand Awareness

Today brands have a variety of tools to build brand awareness with, and most of them are automated, there are still many nooks and crannies to explore before your brand starts getting the recognition it deserves.

Action Web Design Waipu

Energise Acquires Action Web Design

With my usual impeccable timing, I’ve just taken over a small web design agency with a long history, based in Waipu in Northland. The handover was mere days after the lockdown came into effect. In her own words, Jan Malone tells her story of computer programming back in the 1970s before starting Action Web in the “Wild West” days of the internet.  

Businessman wearing mask to protect from COVID-19

Business Survival Guide To COVID-19

This is a guide for businesses to surviving COVID-19. We hope that it will be of use to you. Please let us know if there is any way that we can improve it.

Mobile friendly website

Why your website should be mobile-friendly

You have a well-designed website with everything potential customers need to know, and yet you’re neither attracting any users or making any online sales. The problem could be that your website is not optimized for mobile devices such as smartphones and tablets. From Google rankings to increased revenue, having a mobile-friendly website is essential if you want to keep up with the competition.

Website Planning

How to plan for your new website design

Web designers can turn mediocre websites into amazing user experiences and create new websites from scratch that can significantly increase your business turnover. However, this will only work if you approach your web designer with a clear vision in mind. Here a few things to think about before designing a website.

best about us page

How to Create a Killer “About Us” Page

The “About Us” page is about you and your brand. Show how unique you are and why your brand’s message is worth the attention of your audience

street signs

How To Promote Your Website Offline

Having a business website is a great way to build your brand and audience. However, if not marketed properly, you will lose out on potential customers, especially those that are unable to find you in the first place. Promoting your website offline is indispensable if you want to leverage its full potential.

email deletion

Can you safely delete your email account?

Deleting an old email account is pretty straightforward. However, are you aware of how your provider handles your username and any data that was associated with your account once you close it down? There are several risk factors to consider, from privacy issues to possible data breaches.

taped testimonials

How video testimonials can help boost your business

Customer reviews are highly influential to people in the decision-making stage when deciding on a specific product or service over another. If you want to leverage the full potential of testimonials, have your customers tell their story in front of the camera and watch your business grow.

What happens to your online accounts

What happens to your online identity after you die?

Social media, online banking, online shopping, email and more. The number of digital services we use regularly is endless and our online identity grows almost daily. What happens to all those accounts when we die? Who is allowed to access them and the data connected with them?

improving online presence

How to strengthen your online presence

If you haven’t taken your business online yet, you are potentially missing out on some serious profits. With billions of active internet users, what better way to attract new audiences and turn users into paying customers and clients. From creating a user-friendly website to getting the most of social media business accounts, the following tools will help you strengthen your online presence, increase brand awareness and ultimately boost your sales.

protecting brand online

How to protect your brand online

Online brand attacks happen on a daily basis. Whether it’s the competition stealing potential customers away by misusing your brand, or scammers luring unsuspecting users onto dubious websites. The consequences for your business can be devastating, so you need to have adequate measures in place to protect your brand against online theft.

wordpress website protection

WordPress security – how to protect your website

With more than 60% of the market share, Wordpress is the most popular choice for anyone wanting to build a professional website. However, this popularity comes with a price. Malicious software, cyber-attacks and stolen data are only some of the issues that website owners have to deal with. How can you protect your Wordpress website from unwanted hackers?

consistent filtering

The Killer Guide to Getting More Likes on Your Instagram Feed (2020 Update!)

It’s a common story – a hopeful business creates an Instagram account hoping to market their amazing product to the 800 million users. After a few months, the Instagram page’s 15 photos have only generated a few likes, and there’s no noticeable improvement in overall business success.

software upgrade

Why you should keep your website software up to date

A business website is one of your most essential marketing tools. You want it to help attract new customers, engage existing ones long-term and ultimately increase your company’s revenue. Providing fresh content is one way of making sure your website achieves all these things. However, if your website software is outdated, you risk a drop in Google rankings along with major security and performance issues.

Website ranking

How important is original website content for your Google ranking?

If you’ve had a website for your business for a while, you will know how important a good SEO strategy is for your ranking in Google search results. However, keywords are only one factor for Google to determine your place on the list. Providing original content is an important part of your rankings.

email address

Why your business domain should also be your email

Free email providers are great for personal use, but when it comes to your business, saving money on emails will actually cost you more in the long run. There are many reasons why your company name should not only be your website domain, but also your email domain.

sex toy marketing

How to market Sex Toys

Running a sex toy store might sound quite lucrative, considering the industry is worth almost US$30 billion worldwide. However, advertising pleasure products through mainstream channels is tricky. Most websites won’t allow ads for products that are rated ‘adult only’ and even social media offers little opportunity. What to do?

Best Web Browser in 2019

Browsing the internet can be an enjoyable experience or a daily standoff with technology. Which browser works best for you depends on personal preference, but also highly on the operating system of the devices you are using. Here is our pick of the best web browsers in 2019.

Cheap Web Hosting

Cheap Web Hosting – is it really worth it?

When you’re building a website, it’s tempting to cut a few corners and go for the cheapest web hosting option on the market. Lack of support and limited functionality are only some of the issues you are most likely to encounter.

Newsletter

Email Marketing

In the age of social media many businesses wonder whether investing in email marketing is a waste of money. However, research has shown that email marketing is indeed still more successful. All it needs is a proper strategy and your sales and customer relationships will clearly benefit from it.

Frequently asked questions

Create A Killer FAQs Page [How To Guide]

FAQ pages are an excellent way to help your customers find what they want, boost your credibility and show that your focus is on the customer. Here’s how you can create a killer FAQ page!

how to Hashtag successfully

How to use Hashtags successfully

Most online users know what hashtags are but are rather clueless when it comes to using them efficiently to promote themselves, their business, product or service. With the right strategy, hashtags can help you build your audience, attract new customers and grow your brand.

x

Google Reviews

4.9 36 reviews