Blog - Page 3

The last couple of years have been repeatedly disrupted by lockdowns and strict public health measures to navigate through the Coronavirus pandemic. Not being able to shop in-store, supply chain disruptions and economic restraints have significantly changed the way Kiwis shop. More purchases are being made online than ever before. But with normality returning, how can eCommerce merchants set up their businesses for a successful future?

Unless your business operates on a national or global level, you need to attract the right audience in the right places. Part of your success will be determined by how well you can weave your location into your website content.

Google is not only a powerful search engine. The tools and features available throughout the platform can help your business attract new customers, increase revenue and significantly boost your overall performance.

Local searches have become increasingly popular in recent years. Does your business website need a location page to continue attracting visitors? Or is it enough to focus on basic search engine optimization?

SEO is one of the greatest challenges for website owners. If you don’t appear on the first page of Google search results, your website might as well not exist. The task seems even more problematic for local businesses that have a much smaller audience to compete for. What can they do differently in order to attract more customers from their own area?

Many businesses focus entirely on financial performance and measure their success by how much profit the company makes. However, what if success was measured by how well you are prepared for when disaster strikes? Do you simply hope for the best? Or will you be able to continue moving forward as if nothing happened?

Online reviews have a significant impact on a company’s reputation and success. With the right strategy, they can elevate your business and lead to an increase in revenue. But where do you get reviews and how do you manage them?

Almost a third of all content on the web is duplicated. With Google emphasizing that it prefers websites with unique and original content matter, this can have serious implications for you and your business.

A new technology is supposed to help Google address complex search queries. Though, while MUM will offer a range of additional features to help users find what they are truly looking for, it might ultimately challenge and change how businesses and web designers approach Search Engine Optimization.

When Mark Zuckerberg rebranded Facebook to Meta, the term metaverse suddenly became the latest hype in the digital world. Everyone seems to be talking about it, but barely anyone knows what it actually means. Should we be worried about the metaverse or regard it as an exciting new opportunity?

Have you ever wondered how you can present various aspects of your business in a more appealing way to your audience? Google My Maps might be the answer for you. Find out how the free online tool can boost your SEO, get you more exposure and enhance customer experience.

Most people know exactly how to act if there was a fire and how to keep themselves safe. But what about your business? Are you prepared for the unforeseen and can handle a major disruption to your everyday business activities?

Having a website is an important step in the right direction to help your business succeed. However, contrary to common belief, simply having a website does not automatically mean an immediate increase in sales. We have taken a closer look at some of the biggest myths surrounding websites.

Just because you are closing down for the holidays doesn’t mean your customers don’t need you anymore. Follow our marketing checklist to ensure your business is just as prepared for the summer as you are.

Google is constantly changing its algorithms that determine which websites are most useful to be displayed in search queries. What remains is the fact that keywords are an essential part of any SEO strategy and if chosen right, can boost your rankings significantly.

Nothing in life is truly for free. There is always a string attached. As much as companies advertise with free products, services and giveaways, at the end of the day, there is always a price to pay: your digital privacy.